Shauna Alexander

Shauna Alexander Email and Phone Number

VP @ EMPIRE | Music & Gaming | BD & Strategy, Partnerships, Content Licensing @ EMPIRE
Shauna Alexander's Location
New York, New York, United States, United States
About Shauna Alexander

I'm Shauna Alexander, a marketing and advertising leader with over 15 years of experience in creating groundbreaking brand partnerships and strategies that shape the cultural landscape. As the Vice President of Business Development at SoundCloud, I led the global vision and execution of strategic partnerships that drive innovative solutions and revenue growth for our platform, which supports over 40 million creators worldwide.My passion for music, gaming, and brand partnerships has enabled me to pioneer initiatives that redefine the intersection of these industries, such as SoundCloud Player One and NBA2K Beats: The Search, which generated millions of impressions, engagements, and payouts for artists and partners. I also cultivate strong relationships with C-level clients and senior executives across diverse business units and regions, delivering impactful marketing campaigns and high-performing teams. My work has been recognized by prestigious awards such as the Billboard 40 Under 40, AVA Digital Awards, and the Music Business Association's Bizzy Awards.

Shauna Alexander's Current Company Details
EMPIRE

Empire

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VP @ EMPIRE | Music & Gaming | BD & Strategy, Partnerships, Content Licensing
Shauna Alexander Work Experience Details
  • Empire
    Vice President Of Business Development
    Empire Feb 2024 - Present
    San Francisco, Ca, Us
  • Sound X Vision
    Founder / Ceo
    Sound X Vision Oct 2023 - Present
  • Sunday Dinner Community
    Member
    Sunday Dinner Community Jan 2023 - Present
    Sunday Dinner Community is a resource for leaders of the marketing community to build a network of partnerships, exchange knowledge, and collaborate.
  • We Make Noise
    Board Member
    We Make Noise Apr 2024 - Present
    We harness the power of music and technology to advance global gender equity, equipping our communities with tools that cultivate limitless potential. We blend music creation, technology training, community building, and career development to instill the mindset and abilities needed for success in the music industry and beyond.Chairing/participating in Subcommittee ServiceManaging fiduciary dutiesSupporting the company's visionDefining strategiesAllocating and protecting resourcesManaging organization governanceEnsuring legal complianceOverseeing finances and making financial decisionsGuiding the global organization
  • Soundcloud
    Vice President, Business Development
    Soundcloud Jul 2022 - Sep 2023
    Berlin, Berlin, De
    • Member of the Leadership Team• Executive Sponsor (US) of Diversity Resource Group, Women @ SoundCloudAs VP of Business Development at SoundCloud, my role involves leading strategic partnership discussions across diverse business units and global regions to drive innovative solutions and revenue growth for our platform. A standout achievement was pioneering SoundCloud's entry into the gaming industry, successfully launching initiatives such as SoundCloud Player One (with partners like Adobe, Swiffer, and Xbox) and the NBA2K Beats: The Search music talent platform. Collaborating closely with C-level clients and senior executives, I also formulate impactful marketing strategies and high-performance campaigns, including our recent Sony Electronics partnership for the First on SoundCloud Artist Incubator Program. Employing a data-driven approach, I identify promising partnership prospects and contribute to product enhancements, exemplified by our SoundCloud for Artists Member Benefits Platform, featuring partnerships with Adobe, Discord, Squarespace, and more, ensuring SoundCloud remains a trailblazer in the media landscape.
  • Soundcloud
    Vice President, Global Partnerships
    Soundcloud Aug 2021 - Jun 2022
    Berlin, Berlin, De
    • Executive Sponsor (US) of Diversity Resource Group, Women @ SoundCloudAs Vice President of Global Partnerships at SoundCloud from November 2020 to June 2022, I orchestrated transformative growth within a year, progressing from Global Director to Global Vice President. I achieved remarkable results, including a 115% enhancement in integrated marketing campaign wins, driving an 80% revenue surge, 85% client retention, and a remarkable 263% increase in artist payouts in 2021. My leadership was pivotal in establishing SoundCloud's partnership strategy and framework, engaging high-profile companies across diverse business units. Guiding our internal teams and our many external reseller partners, I implemented a collaborative environment grounded in best practices and standardized methodologies. My critical decision-making skills resonated with internal stakeholders and external partners, solidifying my impact on our global presence and positive team dynamics.
  • Soundcloud
    Director, Global Partnerships
    Soundcloud Nov 2020 - Aug 2021
    Berlin, Berlin, De
    • Co-anchor of Diversity Resource Group, Women @ SoundCloud
  • El Camino Travel
    Advisor
    El Camino Travel Dec 2020 - Dec 2022
    Washington, Dc, Us
  • Chief
    Member
    Chief Mar 2020 - May 2021
    New York, Ny, Us
  • The Fader
    Head Of Brand Partnerships
    The Fader Sep 2019 - Nov 2020
  • The Fader
    Director Of East Coast Brand Partnerships
    The Fader Apr 2018 - Sep 2019
  • Berklee College Of Music
    Guest Lecturer
    Berklee College Of Music Apr 2020 - Apr 2020
    Boston, Massachusetts, Us
  • Moogfest
    Brand Partnerships
    Moogfest Feb 2017 - Jan 2018
    Durham, Nc, Us
  • Great Meadow Foundation
    Marketing, Communications & Events Director
    Great Meadow Foundation Sep 2014 - Oct 2016
    The Plains, Va, Us
  • All Things Go
    Sponsorship & Event Production Consultant
    All Things Go May 2014 - Oct 2014
    Washington, Dc, Us
  • The Banter Media Group
    Vice President Of Business Development & Strategic Partnerships
    The Banter Media Group Jun 2013 - Jun 2014
  • Brightestyoungthings.Com
    Marketing, Advertising & Accounts Director
    Brightestyoungthings.Com Dec 2010 - Jun 2013
    "Brightest Young Things, a Web-site-turned-events-organizing juggernaut that has become the locus of Washington’s new-cool art and music scene." - New York Times, December 26, 2010
  • Polsinelli
    Marketing Coordinator
    Polsinelli May 2006 - Oct 2010
    Us
  • Slevin & Hart Pc
    File Clerk
    Slevin & Hart Pc May 2005 - May 2006
  • Brazile And Associates, Llc
    Media Intern
    Brazile And Associates, Llc Jan 2004 - May 2004
  • United States House Of Representatives
    Intern For Congressman Tim Bishop (Ny-1)
    United States House Of Representatives Jan 2003 - May 2003
    Washington, Dc, Us

Shauna Alexander Education Details

  • The George Washington University
    The George Washington University
    Political Science
  • Sacred Heart University
    Sacred Heart University
    Political Science

Frequently Asked Questions about Shauna Alexander

What company does Shauna Alexander work for?

Shauna Alexander works for Empire

What is Shauna Alexander's role at the current company?

Shauna Alexander's current role is VP @ EMPIRE | Music & Gaming | BD & Strategy, Partnerships, Content Licensing.

What schools did Shauna Alexander attend?

Shauna Alexander attended The George Washington University, Sacred Heart University.

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