Shauna Arrington Email & Phone Number

Toronto, Ontario, Canada

• Led the end-to-end development of a national bilingual website, including defining goals, crafting strategic site maps, creating wireframing, leading prototyping phases, and front-end web development, along with implementing SEO best practices for optimization.• Manage cross-functional teams through planning, execution, and launch, including designers, developers, content creators and approvers, fostering collaborative and high-performance team environments. • Website and CMS… Show more • Led the end-to-end development of a national bilingual website, including defining goals, crafting strategic site maps, creating wireframing, leading prototyping phases, and front-end web development, along with implementing SEO best practices for optimization.• Manage cross-functional teams through planning, execution, and launch, including designers, developers, content creators and approvers, fostering collaborative and high-performance team environments. • Website and CMS management expert, ensuring timely and accurate updates to website content aligned with marketing strategies and branding. • Specialize in UI and UX design as a front-end developer for accessibility and optimized user experience.• Develop and execute effective email marketing campaigns with consistent branding and messaging to nurture leads and engage customers.• Monitor and analyze digital initiatives, including website analytics for user behavior and SEO performance and analyze email and e-marketing data to enhance campaign effectiveness and visibility, aligning with strategic goals.• Utilize manual and AI generation to modify images and create compelling content to achieve relevant and engaging visual content.• Responsible for all digital accessibility and inclusive design, ensuring compliance with all accessibility standards for website and internal & external communications. (WCAG 2 AA-AAA, aphasia, cognitive, blind or low vision, and accessible device usage).• Project manage web development of new sites, providing direction for execution of priority changes to ensure goals are achieved and timelines are adhered to. Show less

Toronto, Canada Area

• Managed web content and CMS for all corporate, event and donation campaign websites on various digital platforms. (WordPress, SharePoint and AKAraisin).• Designed all corporate newsletters and email templates, geared to a variety of stakeholders (staff, volunteers, donors, clients, BOD) in both English and French.• Project Manager facilitating web development and content deployment for the creation of MODC’s national After Stroke website, ensuring business goals were achieved and… Show more • Managed web content and CMS for all corporate, event and donation campaign websites on various digital platforms. (WordPress, SharePoint and AKAraisin).• Designed all corporate newsletters and email templates, geared to a variety of stakeholders (staff, volunteers, donors, clients, BOD) in both English and French.• Project Manager facilitating web development and content deployment for the creation of MODC’s national After Stroke website, ensuring business goals were achieved and timelines were adhered to. • Led UI and UX design efforts for full accessibility and optimized user experience.• Enhanced SEO, branding, and accessibility to establish the organization as a leading authority.• Managed the design of effective web banners driving MODC brand awareness and showcasing campaigns.• Provided in-depth Google Analytics Reports for web activity and campaigns.• Led developmental strategies for the e-marketing department. Show less

Toronto, Ontario

• Managed and improved web content structure and layout to enhance viewer experience, build web audience and showcase MODC authority.• Recommended and implemented web redesign to improve functionality and accessibility with enhanced user and device-friendly navigation to direct visitors to priority areas of the website, promote MODC programs and services, increase donations and ensure repeat visits. • Key contact and liaison for microsite content management, training and analytic… Show more • Managed and improved web content structure and layout to enhance viewer experience, build web audience and showcase MODC authority.• Recommended and implemented web redesign to improve functionality and accessibility with enhanced user and device-friendly navigation to direct visitors to priority areas of the website, promote MODC programs and services, increase donations and ensure repeat visits. • Key contact and liaison for microsite content management, training and analytic reports.• Created and managed mobile-friendly multi-media pledge, donation, gala, golf, online retail, and direct mail donation microsites.• Lead developmental strategist for MODC e-marketing department.• Provided consultation for email structure and scheduling based on current e-marketing trends and best practices.• Created visually enticing layouts for digital promotions and e-newsletters to incorporate multi-media components, make the medium more accessible and cost-effective, while building brand authority, retaining and engaging contacts.• Managed and oversaw the design of effective web banners to showcase MODC authority, fundraising campaigns and specialty programs.• Wrote, edited and proofed articles, reports and event listings.• Found innovative ways to implement cost-effective solutions for projects to stay within the scope of the organization’s resources and meet business deadlines. Show less

Toronto, Ontario

As Administrative Assistant & Web Support at Premier Homecare Franchising Inc., I assisted in all office and marketing activities, including support for the global company website and individual franchisee websites across Canada, social media activities, monthly newsletters, targeted promotional materials and marketing advertisements.• Responded to in-person, phone, online and email inquiries to assist customers.• Drafted and proofed documents, policies, spreadsheets, presentations… Show more As Administrative Assistant & Web Support at Premier Homecare Franchising Inc., I assisted in all office and marketing activities, including support for the global company website and individual franchisee websites across Canada, social media activities, monthly newsletters, targeted promotional materials and marketing advertisements.• Responded to in-person, phone, online and email inquiries to assist customers.• Drafted and proofed documents, policies, spreadsheets, presentations and correspondence.• Developed operational procedure documents for training purposes and to improve office efficiency.• Managed website development to improve search engine optimization, functionality and usability.• Provided web support to sub-sites to increase service inquiries.• Created and distributed e-newsletters and newsletters to franchisees to build brand authority.• Designed web, banner and print ads for hospital directories, healthcare facilities and magazines across Ontario and BC to meet business and marketing objectives. Show less

Managed the marketing department in Toronto and Vancouver, and oversaw all web and marketing activities, through web and social media presence, targeted promotional materials and marketing campaigns.• Developed and oversaw communication and website marketing strategy, including building partnerships and sustaining community relationships with speakers, clients, industry sponsors, and stakeholders.• Managed the continual development of NSB’s & GSA's primary websites and event micro… Show more Managed the marketing department in Toronto and Vancouver, and oversaw all web and marketing activities, through web and social media presence, targeted promotional materials and marketing campaigns.• Developed and oversaw communication and website marketing strategy, including building partnerships and sustaining community relationships with speakers, clients, industry sponsors, and stakeholders.• Managed the continual development of NSB’s & GSA's primary websites and event micro sites, creating specialized web pages, and providing recommendations to maximize user experience and enhance customer loyalty.• Increased NSB brand awareness and web presence through marketing campaigns, advertising, sponsorship at events, submissions in periodicals, online press releases, organic and paid search engine optimization, online news articles, and social media communication.• Ensured web and social media content (RSS news feed, blog, YouTube, Twitter, Facebook, and LinkedIn) was current and multi-media rich to exceed user expectations.• Continually improved organic and paid search engine optimization using SEO best practices to ensure top search engine rankings for all key clients. • Designed and modified images for websites and promotions, to ensure strong branding, attractive imagery, and customer interest. • Managing editor for national monthly and industry e-newsletters and targeted promotions to 30,000+ clients.• Designed and created promotional materials and ads using design software such as Adobe InDesign, Photoshop, and Illustrator.• Tracked and analyzed web and marketing results using internal and online analytics.• Managed and updated online content management systems. Show less

• Managed the continual development of NSB’s websites.• Developed and oversaw communication and website marketing strategy, including building and sustaining relationships with industry stakeholders and clients to successfully exceed business goals.• Ensured web content was current and multi-media rich to exceed user expectations.• Continually improved search engine optimization using SEO best practices to ensure top search engine rankings for all key clients. • Designed and… Show more • Managed the continual development of NSB’s websites.• Developed and oversaw communication and website marketing strategy, including building and sustaining relationships with industry stakeholders and clients to successfully exceed business goals.• Ensured web content was current and multi-media rich to exceed user expectations.• Continually improved search engine optimization using SEO best practices to ensure top search engine rankings for all key clients. • Designed and modified images for websites and promotions, to ensure strong branding, attractive imagery, and customer interest. • Wrote online content, designed, edited and distributed electronic newsletters and targeted promotions to 10,000+ clients to market speakers and increase sales.• Worked with senior management, stakeholders and PR to develop content for e-promotions to strengthen community relationships, increase brand awareness and customer loyalty.• Increased NSB and GSA brand awareness and web presence through marketing campaigns, advertising, sponsorship at events, organic and paid search engine optimization, and online news articles, to increase sales and retain customer loyalty. • Tracked results from online efforts as they pertain to increased visibility and sales influence, including website usage, and online ad campaigns, to communicate goal achievement and customer insights.• Managed and updated online and internal content management systems (CMS).• Edited, converted and uploaded videos for online and hard copy format to ensure current content.• Provided office, web and IT support. Show less

• Responsible for website management, online news articles and speaker material updates• Monitored web statistics and created analytic reports• Tracked NSB advertisements in YellowPages and industry periodicals• Managed and coordinated conference and event promotion• Created and modified images for promotions• Edited and converted videos for speaker proposals• Coordinated printing and mailout campaigns• Provided office, web and IT support

• Responsible for speaker marketing updates• Database entry• Coordinator for printing and mailout campaigns• Office requisitions and tech support

• Providing digital transcription of print material for visually and learning disabled individuals• Created and managed website• Advertised and managed internet based business• Scheduled orders and shipments

• Administrative management• Researched new listings on MLS• Updated in-house listings

• Consolidated reviewer's changes• Formatted proofed textbook material

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