Global leader responsible for creating and driving the vision and strategy for demand generation events and creating a digital marketing demand gen strategy for events. Lead global team responsible for execution and tactical planning, integrated campaigns and programs, and program growth and optimization.- Drove the virtual event program to be the second highest revenue generating function after regional marketing activities accounting for 30% of marketing results annually- Created demand generation event promotional strategy leveraging paid media, email, and website resulting in the program consistently achieving 100%+ to goals- Scaled and centralized the virtual event program globally enabling the team to execute 200+ webinars

Demand generation leader responsible for developing and driving the marketing event strategy, planning process, and execution for programmatic and large-scale virtual and in-person events in the Americas. Due to event success, the demand center was built surrounding the event program, partnering across digital marketing and the Americas campaign team to create a cohesive customer journey. Focused on identifying and managing complex marketing initiatives in an effort to drive long-term impact. This includes driving development of a 12-month event calendar aligned to campaigns, key programs, and business objectives. Managed a team of event and program/campaign managers (including leaders of leaders) responsible for delivering high quality in person and virtual events, optimizing existing series, and post event reporting/evaluation. Influence across various stakeholder groups including (but not limited to) Digital Marketing, Demand Generation, Core Programs, Paid Media, Campaign/Segment Leaders (SMB, ENT, DNB, SUP), WW Global Executive Marketing (GEM), WW Startup, as well as AMER Sales, Business Development, and Solution Architect (SA) organizations. Oversaw aspects of event and campaign development including copywriting (landing page copy & emails), design (graphics & templates). Collaborated with field marketing and sales teams to identify key growth opportunities. Consistently empowered demand center teams to conduct A/B testing on programs to ensure maximum ROI on dollar spent and to ensure continuous optimization of programs.

Cross functional team leader responsible for all aspects of field marketing and event strategy, implementation, operations, execution, and allocation of event marketing budget. Support annual/quarterly sales goals through alignment with sales leadership and integrated marketing campaigns including store-level events, market-level events, tentpole events, the T-Mobile Truck fleet and Signature Store flagship. Manage a team of Outreach & Event Specialists (including remote employees) to focus on the field’s strategic priorities while delivering best-in-class event execution, inception, and post-event reporting. Partner with various channels including sponsorship, regional marketing, advertising, social media, customer experience, and external agencies to help bring brand experiences to life. Leverage creative development opportunities, sponsorship added value, media added-value, and marketing campaign opportunities to increase impact and effectiveness of events, drive event ROI, and increase store traffic conversion.

Responsible for creating and executing quarterly strategies, tactics and retail hyper-localization marketing efforts through integrated marketing efforts such as event marketing, community partnerships, digital marketing, and creative media advertising (OOH, radio, direct mail/door hanger campaigns, geo-targeted digital ads, etc).