Working with the International Growth Marketing team at LinkedIn Talent Solutions for 6 months on a Tour of Duty. Focusing on delivering a International marketing project across two regions (APAC & EMEA)

Focused on supporting the entire rebrand of Sogeti globally, while providing and creating guidelines and frameworks to support the new brand rollout. Developed best practice reporting sheets to cover Sogeti site wide performance including Marketing Contribution to sales. Created using SharePoint, a DAM (Digital Asset Management) system for Sogeti Global Marketing and Communication leads to share assets effectively across the organization. Managed social media budgets for paid promotions and campaigns. Delivered 4 global campaigns a year from start to finish, including content creation, VI’s and delivery. Provided training globally across a number of countries and business units for all brand guidelines as well as tools such as EpiServer, Talkwalker and Pardot. Proficient in Talkwalker, Hootsuite, Goggle Analytics, Wordpress, Episerver and UTM Tagging.

Maintained a functional and easy to use website on the EpiServer platform. Created and uploaded content while reviewing SEO. Maintained 18 different sites in 9 different languages as well as testing the websites across browsers, operating systems and devices. Ran weekly reports to debug pages and fix broken links. Managed an external EpiServer agency based in Sweden who managed our technical builds. I monitored and analyzed the site conversions using Google analytics and Goals. Address and helped the local teams with their site needs and issues.

Led the Irish marketing strategy for Sogeti, while also developing demand generation campaigns, working with the business development and Sales team. Worked with strategic alliance partners such as IBM, HP, Microsoft, Oracle and Salesforce to device local campaigns that drives incremental revenue for both parties. Created customer-facing documents, RFI/RFP’s, white papers and case studies. Managed the local event program and sponsorship events. Internal marketing communications. Salesforce Champion user for Sogeti Ireland.

Senior Account Executive at a rapidly growing agency. Multiple-market experience; developed and managed strategic communications for global brands across luxury consumer, fast fashion brands, sports brands and hospitality. I have proven ability to lead a team to achieve business objectives. Created press releases, thought-leadership pieces, budget management, event management, interviews, briefing documents, campaigns and generated social media content and digital strategies for Facebook, WeChat and Weibo with huge proven results.Clients include: Meliá Hotel’s International, Forever21, Ted Baker, Adidas TaylorMade Golf.• Strategic Communications• Crisis Communications • Global Account Management • Brand and Content Strategy• Media Training Documents

Research clients products, services, plans, competitors and target markets, while also building a database of clients by arranging meetings, developing long-lasting relationships with an aim to gain an understanding of their business needs and recommend the most suitable services for them. Work with clients and colleges to plan and implement the best branding solutions, while also ensuring that such projects are completed on time and within budget. http://rarehq.com/

ZHIDA is uniquely positioned with extensive networking resources in both Ireland and China and is committed to breaking down barriers,building relationships,and assisting with the promotion of government relations, business development, tourism, education and cultural exchange. Our programmes and services are designed to assist clients in creating pathways to personal and professional growth.Representing the company at conferences and other events in Ireland and China. Working with marketing team on identifying marketing opportunities in Ireland and China.Currently working on a project called Irish Food Showroom Shanghai the project is a Chinese Government initiative.The aim is to create a low cost free flow role model for importing goods into China. Chinese buyers will have first hand experience of what Irish suppliers have to offer and in return Irish companies have a direct route to almost 90 million upmarket consumers in the Yangtze Delta Region. The Irish Food Showroom has an operating display area of 5,500 m2 providing imported goods access to the local market by way of B2B,B2C and E-commerce. The Irish Food Showroom (IFS) has been offered two premium locations at the centre of Waigaoqiao and Yangshan Free Trade Zones.The free trade zone will provide world-class transport and communications facilities and a tax-free environment for domestic and foreign enterprises as a major hub of their supply chains in Asia.