Shauna Williams Email & Phone Number

Los Angeles, Ca, Us

Supporting consumer brands in beauty, lifestyle, fashion, consumer tech, and wellness via Comprehensive Marketing Strategy, Integrated Campaigns, Content Strategy, Brand Strategy, Copywriting, & Events.addvinegar.com

Los Angeles, Ca, Us

Drove revenue and engagement growth for omni-channel outdoors brand with comprehensive brand & marketing strategy, including differentiated product marketing, compelling creative, and resonant influencer and brand partnerships. Reporting to the founder/president, I led integrated marketing strategy and oversaw a team of 7 across brand marketing, creative, retention, performance marketing, and eCommerce.

Supporting consumer brands in beauty, lifestyle, fashion, consumer tech, and wellness via Comprehensive Marketing Strategy, Integrated Campaigns, Content Strategy, Brand Strategy, Copywriting, & Events.Client Highlights:• Overhauled Bridgestone Tire’s global content strategy for website and social, providing an SOP for content creation (from insight to execution to performance analysis) as well as an annual content calendar and template for project management on Airtable.• Launched a differentiated brand, influencer, and content strategy rooted in competitive positioning for pre-seed beauty (hair care) startup.addvinegar.com

Los Angeles, Ca, Us

Exceeded growth goals, increasing 8-figure revenue by +42% YoY by directing culture-forward campaigns including events, partnerships, and product launches. Launched 40+ products spanning apparel, eyewear, homewares, and digital products.Some highlights:• Drove +42% YoY revenue by directing GTM, brand marketing, performance marketing, and Email/SMS for 25+ annual product launches.• Forged a highly visible partnership with the American Music Awards, featuring a strategic product launch and red-carpet activation that captured stars like Sabrina Carpenter, Machine Gun Kelley, Anitta, Liza Koshy, and more. Resulted in 1MM accounts reached and drove +6% revenue during seasonally down period. • Maximized partnership with Revolve for Coachella, increasing downloads by +800% and monthly revenue by +16% through strategic alignment of messaging, influencers, creative content, and paid social strategy.• Directed a viral product launch “Roller Disco” event attended by 25+ influencers, yielding 21MM impressions and +10% MRR growth post-event via strategic influencer and paid media tactics.• Led a micro-influencer program, generating high-quality UGC to kickstart a content flywheel for use across organic social, email, and paid media.

Carson, Ca, Us

Consulted on 10 projects with Dermalogica's Gen Z prestige skincare brand, Clear Start. This includes 4 global product launches across DTC eCommerce and Retail (Ulta), a 5-episode acne education influencer campaign on TikTok, and a revamped brand guidelines including brand strategy and art direction.

Supporting consumer brands in beauty, lifestyle, fashion, consumer tech, and wellness via Comprehensive Marketing Strategy, Integrated Campaigns, Content Strategy, Brand Strategy, Copywriting, & Events.Client Highlights:• Content strategy, campaign creative direction, and copywriting for Philips and IMC• Packaging copy and development for wellness brand in Erewhon• Brand strategy, copywriting, and content strategy for leadership platform, Bonfireaddvinegar.com

Los Angeles, California, Us

Promoted from freelancer to lead brand, creative, and go-to-market strategy for fashion marketplace startup. Led strategic positioning, and oversaw the investor pitch deck.

Los Angeles, California, Us

Taiwan, Tw

Launched the US brand for a global mobile live streaming app with $XM annual marketing budget. Led national brand marketing campaigns including content, OOH, and digital, and also scaled the performance marketing program. Built and led the marketing team, which was the highest-performing team in the company.

St. Louis, Mo, Us

Oversaw brand, marketing and creative direction for 25+ annual events at the #7 entrepreneurship center in the country, Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship. Directed campaigns and events to drive awareness and loyalty, driving +600% YoY returning participants.

Minneapolis, Minnesota, Us

Merchandised Yogurt category for all 4,000 Walmarts

Minneapolis, Minnesota, Us

Business analysis and sales for the largest business (Cereal) with the largest customer (Walmart)

Minneapolis, Minnesota, Us

Expanded Natural/Organic section in 200 Walmart stores, leading to 2% lift ($5.5M)

Owned positioning and go-to-market strategy for early stage B2B2C marketplace startup, driving early adoption through organic brand campaigns.

Tucson, Az, Us

Student Events Coordinator for the Eller College of Management, coordinating logistics, design, and marketing materials for 12+ events year-round, ranging in size from 25 to 5,000 guests.

Tucson, Us

• Developed innovative social media and review strategies that boosted reviews by over 30%.• Designed an enticing review incentive program for sales consultants, resulting in increased customer feedback.• Successfully collaborated with a popular radio station to organize an experiential event, catapulting the company's social media reach by over 1,000%.