Shauna Williams Email and Phone Number
Shauna Williams work email
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Shauna Williams personal email
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Marketing leader and brand builder with 11+ years accelerating growth for startups and established companies. Having launched 8 brands and hundreds of products across beauty, apparel, home goods, digital, and lifestyle categories, Shauna is a go-to-market expert uniting strategic positioning with culture-forward storytelling to engage multiple audiences. Expertise in brand strategy, full-funnel integrated campaigns, product launches, messaging, partnerships, content, influencers, e-commerce, and digital marketing. Proud to lead high-performing teams that feel supported, empowered, and celebrated.𝐊𝐄𝐘 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒:📈 Efficient Revenue Growth: Increased 8-figure revenue by +42% YoY while slashing acquisition costs -70% through cohesive positioning and messaging across influencers, events, email/SMS, and paid media.🤳 Influencer Strategy: Grew EMV by +550% and influencer-driven revenue by +1000% in 6 months with strong community-building initiatives.💄 Product Marketing: Launched newness that quickly became hero products with 4x sell-thru rates and a +50% conversion increase.🤝 High-Impact Collaborations: Partnered with industry-leaders such as the American Music Awards, Revolve for Coachella, Hourglass Cosmetics, and CANN Cocktails.𝐏𝐎𝐑𝐓𝐅𝐎𝐋𝐈𝐎: www.addvinegar.com
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Director Of Brand MarketingCrown AffairLos Angeles, Ca, Us
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Brand & Marketing ConsultantVinegar Jul 2024 - PresentSupporting consumer brands in beauty, lifestyle, fashion, consumer tech, and wellness via Comprehensive Marketing Strategy, Integrated Campaigns, Content Strategy, Brand Strategy, Copywriting, & Events.addvinegar.com -
Head Of MarketingWondery Outdoors Jun 2023 - Jul 2024Los Angeles, Ca, UsDrove revenue and engagement growth for omni-channel outdoors brand with comprehensive brand & marketing strategy, including differentiated product marketing, compelling creative, and resonant influencer and brand partnerships. Reporting to the founder/president, I led integrated marketing strategy and oversaw a team of 7 across brand marketing, creative, retention, performance marketing, and eCommerce. -
Brand & Marketing ConsultantVinegar Feb 2023 - Jun 2023Supporting consumer brands in beauty, lifestyle, fashion, consumer tech, and wellness via Comprehensive Marketing Strategy, Integrated Campaigns, Content Strategy, Brand Strategy, Copywriting, & Events.Client Highlights:• Overhauled Bridgestone Tire’s global content strategy for website and social, providing an SOP for content creation (from insight to execution to performance analysis) as well as an annual content calendar and template for project management on Airtable.• Launched a differentiated brand, influencer, and content strategy rooted in competitive positioning for pre-seed beauty (hair care) startup.addvinegar.com
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Head Of MarketingTezza Jun 2021 - Jan 2023Los Angeles, Ca, UsExceeded growth goals, increasing 8-figure revenue by +42% YoY by directing culture-forward campaigns including events, partnerships, and product launches. Launched 40+ products spanning apparel, eyewear, homewares, and digital products.Some highlights:• Drove +42% YoY revenue by directing GTM, brand marketing, performance marketing, and Email/SMS for 25+ annual product launches.• Forged a highly visible partnership with the American Music Awards, featuring a strategic product launch and red-carpet activation that captured stars like Sabrina Carpenter, Machine Gun Kelley, Anitta, Liza Koshy, and more. Resulted in 1MM accounts reached and drove +6% revenue during seasonally down period. • Maximized partnership with Revolve for Coachella, increasing downloads by +800% and monthly revenue by +16% through strategic alignment of messaging, influencers, creative content, and paid social strategy.• Directed a viral product launch “Roller Disco” event attended by 25+ influencers, yielding 21MM impressions and +10% MRR growth post-event via strategic influencer and paid media tactics.• Led a micro-influencer program, generating high-quality UGC to kickstart a content flywheel for use across organic social, email, and paid media. -
Brand And Creative ConsultantDermalogica Jan 2021 - Mar 2022Carson, Ca, UsConsulted on 10 projects with Dermalogica's Gen Z prestige skincare brand, Clear Start. This includes 4 global product launches across DTC eCommerce and Retail (Ulta), a 5-episode acne education influencer campaign on TikTok, and a revamped brand guidelines including brand strategy and art direction. -
Brand & Marketing ConsultantVinegar Jun 2014 - Mar 2022Supporting consumer brands in beauty, lifestyle, fashion, consumer tech, and wellness via Comprehensive Marketing Strategy, Integrated Campaigns, Content Strategy, Brand Strategy, Copywriting, & Events.Client Highlights:• Content strategy, campaign creative direction, and copywriting for Philips and IMC• Packaging copy and development for wellness brand in Erewhon• Brand strategy, copywriting, and content strategy for leadership platform, Bonfireaddvinegar.com
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Head Of Brand & MarketingBfrow Jun 2020 - Nov 2020Los Angeles, California, UsPromoted from freelancer to lead brand, creative, and go-to-market strategy for fashion marketplace startup. Led strategic positioning, and oversaw the investor pitch deck. -
Creative ConsultantBfrow Mar 2020 - Jun 2020Los Angeles, California, Us
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Us Marketing Lead17Live Inc. May 2019 - Dec 2019Taiwan, TwLaunched the US brand for a global mobile live streaming app with $XM annual marketing budget. Led national brand marketing campaigns including content, OOH, and digital, and also scaled the performance marketing program. Built and led the marketing team, which was the highest-performing team in the company. -
Brand And Communications ManagerWashington University In St. Louis Mar 2016 - Feb 2019St. Louis, Mo, UsOversaw brand, marketing and creative direction for 25+ annual events at the #7 entrepreneurship center in the country, Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship. Directed campaigns and events to drive awareness and loyalty, driving +600% YoY returning participants. -
Business Category AssociateGeneral Mills Jun 2015 - Feb 2016Minneapolis, Minnesota, UsMerchandised Yogurt category for all 4,000 Walmarts -
Business Management AssociateGeneral Mills Aug 2014 - Jun 2015Minneapolis, Minnesota, UsBusiness analysis and sales for the largest business (Cereal) with the largest customer (Walmart)
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Business Management Associate InternGeneral Mills Jun 2013 - Jul 2014Minneapolis, Minnesota, UsExpanded Natural/Organic section in 200 Walmart stores, leading to 2% lift ($5.5M)
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Co-Founder & Marketing DirectorThe Liist Aug 2013 - May 2014Owned positioning and go-to-market strategy for early stage B2B2C marketplace startup, driving early adoption through organic brand campaigns.
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Event CoordinatorUniversity Of Arizona, Eller College Of Management Oct 2010 - May 2014Tucson, Az, UsStudent Events Coordinator for the Eller College of Management, coordinating logistics, design, and marketing materials for 12+ events year-round, ranging in size from 25 to 5,000 guests. -
Social Media And Digital Marketing InternRoyal Automotive Group - Tucson May 2012 - Sep 2012Tucson, Us• Developed innovative social media and review strategies that boosted reviews by over 30%.• Designed an enticing review incentive program for sales consultants, resulting in increased customer feedback.• Successfully collaborated with a popular radio station to organize an experiential event, catapulting the company's social media reach by over 1,000%.
Shauna Williams Skills
Shauna Williams Education Details
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University Of ArizonaMarketing And Entrepreneurship
Frequently Asked Questions about Shauna Williams
What company does Shauna Williams work for?
Shauna Williams works for Crown Affair
What is Shauna Williams's role at the current company?
Shauna Williams's current role is Director of Brand Marketing.
What is Shauna Williams's email address?
Shauna Williams's email address is sh****@****hoo.com
What schools did Shauna Williams attend?
Shauna Williams attended University Of Arizona.
What skills is Shauna Williams known for?
Shauna Williams has skills like Social Media Marketing, Event Planning, Leadership, Time Management, Public Speaking, Social Networking, Entrepreneurship, Management, Microsoft Excel, Photoshop, Branding And Identity, Marketing Communications.
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