Member of the Purple board of directors.

Responsible for the performance, strategy, and alignment of all departments within the organization that have any relation to revenue generation. Identifying and delivering new opportunities in the market through a strategic partner ecosystem, increasing revenue from the customer base, and creating a scalable strategy for future growth by delivering accurate revenue projections and results.Reporting directly to the CEO, board member, part of the Executive team and responsible for leadership, development, and enablement of the global commercial organization.2023 Achievements:- Achieved 132% of Expansion ARR plan, and 139% of New Business plan- Achieved 152% of Net New revenue plan, leading to 33% overall growth- Booked the largest ARR and TCV opportunity in customer history- CAC:ARR of <1.0 supporting a focus of growth with cost control- Doubled the size of the business (ARR) in less than 3 years2022 Achievements:- Over half of all quota carriers in the business for the full year, exceeded their plan- Grew Net New revenue by over 21% during the year, in a difficult economy- Highest performing month and largest 2 TCV deals in company history- Marketing team moved into the Commercial org, building a new vision and plan2021 Achievements:- 105% achievement vs Net New ARR plan (during a pandemic)- Over 85% of all quota carriers in the business for the full year, exceeded their plan- Grew Net New revenue over 35% during the year, exceeding the $10M A.R.R. threshold- Largest TCV deal in company history- Implemented new commercial pod approach to high levels of success

Responsible for leadership, development and enablement of the N.A. and LATAM teams, in order to achieve key revenue goals for the region.

Reporting directly to the Chief Executive Officer and a member of the executive committee.Bamboo Rose is the only marketplace powered by proven trade engines for product and supply chain management, enabling the B2B community to collaboratively and continuously discover, develop, and deliver ideas and products to global markets

Reporting directly to the C.E.O. and a key member of the executive committee. Responsible for the company go-to-market strategy and all business development, globally – including; strategic customer management, new business sales, professional services and marketing. This role is designed to ensure the business meets key customer objectives / satisfaction, shareholder financial goals and a consistent delivery of services across all regions.Responsibilities:- Creation, management and execution of the company business strategy and market message- Research, evaluation and delivery of the business solution and regional focus plan- Ownership of Booking and Revenue financial targets, in relation to customers and new business- Support, management and execution of strategic customer account planning- Management of a diverse, multi-lingual and global team of business professionalsAchievements:- Promotion of key individuals within my team- Consistent, on budget revenue delivery across departments- Strong cost management across global teams to ensure EBITDA objectives- Launch of key innovation solutions driving previously unknown revenue opportunities- Overall of sales messaging, and solution positioning within the market place- Identification, negotiation and strategic delivery of key business partnerships- Took ownership of key roles during re-organization to support new strategy and cost management

Reporting directly to the C.E.O. and part of the executive committee. Responsible for all business development, globally – including; strategic customer management, new business sales and professional services. This role is designed to ensure the business meets key customer objectives / satisfaction, financial goals and a consistent delivery of services across all regions.Responsibilities:- Creation, management and execution of key regional business planning strategies- Ownership of sales and margin financial targets, in relation to customers and new business- Creation, management and execution of strategic account planning- Continuous improvement of key sales messaging and delivery methods- Management of a diverse, multi-lingual and global team of business professionalsAchievements:- Key member of the aquisition team during the M&A process- Worked with Executive Chairman to support the transition to new ownership- Continued to deliver booking and revenue during the transition phase- Supported the process to sign 2 of the largest global retailers, into the Trace One business- Managed the 3 year strategy process, planning and deliverables

Reporting directly to the owners of the business, this role has been created to drive growth within the United States and also Internationally.  Responsible for the management of the New Business and Inside Sales individuals and integrating as a member of the Executive team.   Responsibilities:- Analyze, build and execute business launch into the U.S. marketplace- Creation of a U.S. focused strategy, including messaging, approach and process- Creation, development and closing of new business opportunities- Management of key new business individuals within the market- Analysis of potential business opportunity within the European marketplaceAchievements:- Complete overhaul of sales messaging, process and deliverables- Growth of a pipeline for the U.S. from a zero starting point- Signature of 2 new U.S. customers, the first retailers in company history in that region

Reporting directly to the C.E.O., this role ensures the provision of superior tools, training, information systems, and support for the Aldata Sales team worldwide. The position ensures integration of sales activities across product and geographic areas to maximize customer and prospect opportunities. New channel innovation, including the creation and execution of go-to-market strategies to drive the optimal configuration, technology partners and integrator relationships to support the success of these activities.In addition, this role integrates with the Sales team to understand key requirements, Marketing to build new sales propositions and with G&A to ensure market ready contracts, IT framework, and financial support, in order to optimize the Sales Process. As a Global position, key responsibilities include the identification, recommendation and strategic execution, to drive growth in new regions, cross-verticals and also new solution areas.

Responsible for the management of all Direct Sales individuals, processes and P&L for North America. Reporting to the President of Aldata North America, managing a team of ten Sales professionals, responsible for the creation, development and closing of new business opportunities across the entire Aldata solution suite.Achievements:- Introduced a standard methodology across all solutions to drive consistency and cross-selling opportunities.- Created and executed a solution strategy sales approach, in order to reduce sale cycles and drive revenue.- Re-engineered the sales process, including integration with C.R.M., Sales Enablement, Pipeline and Forecasting.

Global Responsability for the Apollo Solutions group within the Aldata business, including:- Revenue Generation and P & L- Services Infrastructure Control- Development Roadmap Planning and ImplementationReporting directly to the CEO.

Reporting directly to the President of Retail for a $ 350million Global business and responsible for the Apollo Business Unit, globally. Responsibilities Included:- Leading a Business Unit of over 70 people; Sales, Professional Services, Development and Support.- Key stakeholder in the Acquisition Team to sell the Apollo Business Unit.- Managing Sales Teams in 6 countries and 5 distributors globally.

Conducted market analysis to identify North American opportunity for the U.K. business, before setting up a separate subsidiary locally. Responsible for building the North American business, including recruitment, partner management and all sales activities.Key Achievements:- Responsible for securing & negotiating contracts in excess of $14M in 2006.- Responsible for securing & negotiating contracts in excess of $3M in 2005.- Successful completion of Proof of Concept projects with four of the top 50 US retailers- Recruited and fully trained the Vice President of Sales and key Business Consultants- Identified and engaged with key business partners, such as IBM, Microsoft and DemandTec- Key panelist with Brain Trust, conference speaker and regular media contributor

This role allowed me to work with Major European, North American and Oceania based retailers. Typically in the areas of Assortment and Space Planning and usually working with FMCG multi-billion dollar companies.

In this role I worked on projects, on the behalf of large Manufacturer clients such as Nestle, P&G, Philips Lighting, Interbrew and Wyeth Labs to name a few. The majority of projects were to provide Category Management expertise to influence the distribution, space on shelf and position of key Manufacturer products with leading European retailers.