Shaun Campbell

Shaun Campbell Email and Phone Number

Commercial Strategist | General Management I Sales Leadership I Coach I MBA @ Healthy Business Builder Group Pty Ltd
australia
Shaun Campbell's Location
Sunshine Coast, Queensland, Australia, Australia
Shaun Campbell's Contact Details

Shaun Campbell personal email

n/a

Shaun Campbell phone numbers

About Shaun Campbell

With extensive experience in the entertainment and FMCG industries, I am a seasoned commercial director and strategist who led global commercial teams at Electronic Arts (EA), one of the world's leading video game publishers. I have a proven track record of delivering sales and profit targets, developing and executing innovative commercial strategies, and growing revenue, profit and player engagement for multiple EA Franchises, including Battlefield, Need For Speed, Formula 1, and the EA Originals portfolio.My experience with EA has provided me the opportunity to work across all of our EA Sports titles - FIFA (now EA Sports FC), Madden, NHL, UFC, F1 and WRC; engaging with and acting as a key Commercial partner for organisations such as the Premier League, NFL, and Formula One Management.As a core member of a senior cross-functional team, I collaborated with Studio, Brand Management, and Marketing leaders to align and optimise the total franchise strategy, with a focus on driving player engagement, revenue, and profitability. I was also able to leverage both my local and global perspective and experience, having worked in Australia, Sweden, Switzerland, and the United Kingdom, including General Manager roles for EA's UK & Ireland, and Nordics & Russia businesses. I am passionate about recruiting and developing high-performing teams, and acting as a mentor more widely across the EA organisation.I have served as Board chairman and Board Director in the video games industry associations in the Nordics and UK respectively, where I advocated for the greater growth and recognition of the industry.

Shaun Campbell's Current Company Details
Healthy Business Builder Group Pty Ltd

Healthy Business Builder Group Pty Ltd

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Commercial Strategist | General Management I Sales Leadership I Coach I MBA
australia
Employees:
8
Shaun Campbell Work Experience Details
  • Healthy Business Builder Group Pty Ltd
    Senior Delivery Partner
    Healthy Business Builder Group Pty Ltd Jul 2024 - Present
  • Electronic Arts (Ea)
    Senior Commercial Strategy Director
    Electronic Arts (Ea) Jul 2019 - Nov 2023
    Geneva, Switzerland
    Long-term Franchise Strategy in conjunction with Brand, Marketing and Studio Development leadership, representing the voice of players, commercial partners, regions and distribution channels.Commercial Strategy development for game franchises, incorporating consumer and player target identification, and market prioritisation.Commercial Go-To-Market Plan development and execution for new game launches, implementing pricing and content plans, and commercial merchandising plans across digital and retail channels.
  • Electronic Arts (Ea)
    Uk And Ireland Country Manager
    Electronic Arts (Ea) Oct 2014 - Jul 2019
    Guildford, United Kingdom
    Profit and Loss (P&L) responsibility for UKI: Revenue, margin and responsibility profit, cooperating closely with the Marketing Director in terms of OPEX costs.Oversee the development and execution of the sales strategies for all EA titles. Line management responsibility for the sales team.Manage relationships with retail account and distributor heads of business (GameStop, GAME, Amazon, Tesco, Argos), negotiate annual trading terms and business plans.Manage the annual planning process.Represent Electronic Arts externally (key partners, press, government, legal matters).Act as EA’s local Commercial lead for key partners such as the NFL, engaging with them through the sharing of commercial strategies and tactics, and revenue opportunities.Board member for UKIE, the UK games industry trade body.
  • Electronic Arts (Ea)
    Nordic Country Manager
    Electronic Arts (Ea) Jun 2010 - Sep 2014
    Stockholm, Sweden
    General Manager for the EA Nordics and Russia publishing businesses across PR, community engagement, marketing, and retail and direct to consumer digital sales across the Nordic countries (Sweden, Norway, Denmark, Finland, Baltics) and Russia. A key part of the role and focus is supporting EA's digital transition strategy across community interaction, consumer acquisition and engagement, and direct to consumer digital sales. Inaugural Chairman of ANGI (The Association for the Nordic Games Industry), which promotes the video games industry with government, education, and broader business community engagement.
  • Electronic Arts (Ea)
    Category Management Director, Europe
    Electronic Arts (Ea) Aug 2008 - Jun 2010
    Geneva, Switzerland
    Negotiate Vendor Managed Inventory (VMI) and Sales Reporting contract with service provider.Lead the VMI project roll-out across Europe. Drive pan-European account synergies and opportunities. Work with countries to develop Specialist/Grocery/Online channel strategies that can be used across Europe, sharing retail best practice across Europe.
  • Electronic Arts
    Sales Director
    Electronic Arts Jan 2004 - Aug 2008
    Australia
    Responsible for preparing the annual sales forecasts and budgets, and delivering against annual Sales and Profit targets. Manage the trading terms strategy for all major accounts.Manage a sales team of 16, identifying developmental needs to equip them for the digital transformation in the games industry.
  • The Arnott'S Group
    Sales Director, Impulse
    The Arnott'S Group Jul 2001 - Jun 2003
    Sydney, New South Wales, Australia
    Responsible for all retail channels outside supermarkets. Deliver the P & L targets for the Impulse division. Develop, implement and drive channel business plans. Manage a total team of 200, comprising Business Managers, State Account and Field Teams.
  • The Arnott'S Group
    Business Development Manager
    The Arnott'S Group Mar 2000 - Jun 2001
    Sydney, New South Wales, Australia
    Develop and implement Impulse channel business plans.Manage a national and state account management team (7 staff).Management of trade spend within each channel.
  • Shell
    Category Manager
    Shell Dec 1997 - Mar 2000
    Melbourne, Victoria, Australia
    Buyer responsibility for Drinks, Confectionery, Snackfoods, Biscuits, Ice Cream, and Dairy Categories -$350 million in annual sales and $120 million in gross profit.
  • Shell
    Project Manager – Retail Systems
    Shell Jan 1997 - Nov 1997
    Melbourne, Victoria, Australia
  • Shell
    Business Development Manager
    Shell Aug 1994 - Dec 1996
    West Melbourne, Victoria, Australia
  • Shell
    Retail Business Advisor
    Shell Apr 1990 - Aug 1994
    Melbourne, Victoria, Australia

Shaun Campbell Skills

Management Strategy Digital Marketing Marketing Strategy Product Marketing Sales Strategic Partnerships Retail Video Games Product Management Team Management Team Leadership E Commerce Business Development Sales Management Business Strategy New Business Development Online Advertising Change Management Negotiation Coaching Strategic Planning General Management

Shaun Campbell Education Details

Frequently Asked Questions about Shaun Campbell

What company does Shaun Campbell work for?

Shaun Campbell works for Healthy Business Builder Group Pty Ltd

What is Shaun Campbell's role at the current company?

Shaun Campbell's current role is Commercial Strategist | General Management I Sales Leadership I Coach I MBA.

What is Shaun Campbell's email address?

Shaun Campbell's email address is shaun.campbell@ea.com

What is Shaun Campbell's direct phone number?

Shaun Campbell's direct phone number is (650) 628*****

What schools did Shaun Campbell attend?

Shaun Campbell attended University Of New England (Au).

What skills is Shaun Campbell known for?

Shaun Campbell has skills like Management, Strategy, Digital Marketing, Marketing Strategy, Product Marketing, Sales, Strategic Partnerships, Retail, Video Games, Product Management, Team Management, Team Leadership.

Who are Shaun Campbell's colleagues?

Shaun Campbell's colleagues are Sienna Anderson.

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