Shaun Campbell Email & Phone Number

Geneva, Switzerland

Long-term Franchise Strategy in conjunction with Brand, Marketing and Studio Development leadership, representing the voice of players, commercial partners, regions and distribution channels.Commercial Strategy development for game franchises, incorporating consumer and player target identification, and market prioritisation.Commercial Go-To-Market Plan development and execution for new game launches, implementing pricing and content plans, and commercial merchandising plans across digital and retail channels.

Guildford, United Kingdom

Profit and Loss (P&L) responsibility for UKI: Revenue, margin and responsibility profit, cooperating closely with the Marketing Director in terms of OPEX costs.Oversee the development and execution of the sales strategies for all EA titles. Line management responsibility for the sales team.Manage relationships with retail account and distributor heads of business (GameStop, GAME, Amazon, Tesco, Argos), negotiate annual trading terms and business plans.Manage the annual planning process.Represent Electronic Arts externally (key partners, press, government, legal matters).Act as EA’s local Commercial lead for key partners such as the NFL, engaging with them through the sharing of commercial strategies and tactics, and revenue opportunities.Board member for UKIE, the UK games industry trade body.

Stockholm, Sweden

General Manager for the EA Nordics and Russia publishing businesses across PR, community engagement, marketing, and retail and direct to consumer digital sales across the Nordic countries (Sweden, Norway, Denmark, Finland, Baltics) and Russia. A key part of the role and focus is supporting EA's digital transition strategy across community interaction, consumer acquisition and engagement, and direct to consumer digital sales. Inaugural Chairman of ANGI (The Association for the Nordic Games Industry), which promotes the video games industry with government, education, and broader business community engagement.

Geneva, Switzerland

Negotiate Vendor Managed Inventory (VMI) and Sales Reporting contract with service provider.Lead the VMI project roll-out across Europe. Drive pan-European account synergies and opportunities. Work with countries to develop Specialist/Grocery/Online channel strategies that can be used across Europe, sharing retail best practice across Europe.

Australia

Responsible for preparing the annual sales forecasts and budgets, and delivering against annual Sales and Profit targets. Manage the trading terms strategy for all major accounts.Manage a sales team of 16, identifying developmental needs to equip them for the digital transformation in the games industry.

Sydney, New South Wales, Australia

Responsible for all retail channels outside supermarkets. Deliver the P & L targets for the Impulse division. Develop, implement and drive channel business plans. Manage a total team of 200, comprising Business Managers, State Account and Field Teams.

Sydney, New South Wales, Australia

Develop and implement Impulse channel business plans.Manage a national and state account management team (7 staff).Management of trade spend within each channel.

Melbourne, Victoria, Australia

Buyer responsibility for Drinks, Confectionery, Snackfoods, Biscuits, Ice Cream, and Dairy Categories -$350 million in annual sales and $120 million in gross profit.

Melbourne, Victoria, Australia

West Melbourne, Victoria, Australia

Melbourne, Victoria, Australia