Shaun Campbell Email and Phone Number
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With extensive experience in the entertainment and FMCG industries, I am a seasoned commercial director and strategist who led global commercial teams at Electronic Arts (EA), one of the world's leading video game publishers. I have a proven track record of delivering sales and profit targets, developing and executing innovative commercial strategies, and growing revenue, profit and player engagement for multiple EA Franchises, including Battlefield, Need For Speed, Formula 1, and the EA Originals portfolio.My experience with EA has provided me the opportunity to work across all of our EA Sports titles - FIFA (now EA Sports FC), Madden, NHL, UFC, F1 and WRC; engaging with and acting as a key Commercial partner for organisations such as the Premier League, NFL, and Formula One Management.As a core member of a senior cross-functional team, I collaborated with Studio, Brand Management, and Marketing leaders to align and optimise the total franchise strategy, with a focus on driving player engagement, revenue, and profitability. I was also able to leverage both my local and global perspective and experience, having worked in Australia, Sweden, Switzerland, and the United Kingdom, including General Manager roles for EA's UK & Ireland, and Nordics & Russia businesses. I am passionate about recruiting and developing high-performing teams, and acting as a mentor more widely across the EA organisation.I have served as Board chairman and Board Director in the video games industry associations in the Nordics and UK respectively, where I advocated for the greater growth and recognition of the industry.
Healthy Business Builder Group Pty Ltd
View- Website:
- healthybusinessbuilder.com
- Employees:
- 8
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Senior Delivery PartnerHealthy Business Builder Group Pty Ltd Jul 2024 - Present -
Senior Commercial Strategy DirectorElectronic Arts (Ea) Jul 2019 - Nov 2023Geneva, SwitzerlandLong-term Franchise Strategy in conjunction with Brand, Marketing and Studio Development leadership, representing the voice of players, commercial partners, regions and distribution channels.Commercial Strategy development for game franchises, incorporating consumer and player target identification, and market prioritisation.Commercial Go-To-Market Plan development and execution for new game launches, implementing pricing and content plans, and commercial merchandising plans across digital and retail channels. -
Uk And Ireland Country ManagerElectronic Arts (Ea) Oct 2014 - Jul 2019Guildford, United KingdomProfit and Loss (P&L) responsibility for UKI: Revenue, margin and responsibility profit, cooperating closely with the Marketing Director in terms of OPEX costs.Oversee the development and execution of the sales strategies for all EA titles. Line management responsibility for the sales team.Manage relationships with retail account and distributor heads of business (GameStop, GAME, Amazon, Tesco, Argos), negotiate annual trading terms and business plans.Manage the annual planning process.Represent Electronic Arts externally (key partners, press, government, legal matters).Act as EA’s local Commercial lead for key partners such as the NFL, engaging with them through the sharing of commercial strategies and tactics, and revenue opportunities.Board member for UKIE, the UK games industry trade body. -
Nordic Country ManagerElectronic Arts (Ea) Jun 2010 - Sep 2014Stockholm, SwedenGeneral Manager for the EA Nordics and Russia publishing businesses across PR, community engagement, marketing, and retail and direct to consumer digital sales across the Nordic countries (Sweden, Norway, Denmark, Finland, Baltics) and Russia. A key part of the role and focus is supporting EA's digital transition strategy across community interaction, consumer acquisition and engagement, and direct to consumer digital sales. Inaugural Chairman of ANGI (The Association for the Nordic Games Industry), which promotes the video games industry with government, education, and broader business community engagement. -
Category Management Director, EuropeElectronic Arts (Ea) Aug 2008 - Jun 2010Geneva, SwitzerlandNegotiate Vendor Managed Inventory (VMI) and Sales Reporting contract with service provider.Lead the VMI project roll-out across Europe. Drive pan-European account synergies and opportunities. Work with countries to develop Specialist/Grocery/Online channel strategies that can be used across Europe, sharing retail best practice across Europe. -
Sales DirectorElectronic Arts Jan 2004 - Aug 2008AustraliaResponsible for preparing the annual sales forecasts and budgets, and delivering against annual Sales and Profit targets. Manage the trading terms strategy for all major accounts.Manage a sales team of 16, identifying developmental needs to equip them for the digital transformation in the games industry. -
Sales Director, ImpulseThe Arnott'S Group Jul 2001 - Jun 2003Sydney, New South Wales, AustraliaResponsible for all retail channels outside supermarkets. Deliver the P & L targets for the Impulse division. Develop, implement and drive channel business plans. Manage a total team of 200, comprising Business Managers, State Account and Field Teams. -
Business Development ManagerThe Arnott'S Group Mar 2000 - Jun 2001Sydney, New South Wales, AustraliaDevelop and implement Impulse channel business plans.Manage a national and state account management team (7 staff).Management of trade spend within each channel. -
Category ManagerShell Dec 1997 - Mar 2000Melbourne, Victoria, AustraliaBuyer responsibility for Drinks, Confectionery, Snackfoods, Biscuits, Ice Cream, and Dairy Categories -$350 million in annual sales and $120 million in gross profit. -
Project Manager – Retail SystemsShell Jan 1997 - Nov 1997Melbourne, Victoria, Australia -
Business Development ManagerShell Aug 1994 - Dec 1996West Melbourne, Victoria, Australia -
Retail Business AdvisorShell Apr 1990 - Aug 1994Melbourne, Victoria, Australia
Shaun Campbell Skills
Shaun Campbell Education Details
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Marketing, Hr Management
Frequently Asked Questions about Shaun Campbell
What company does Shaun Campbell work for?
Shaun Campbell works for Healthy Business Builder Group Pty Ltd
What is Shaun Campbell's role at the current company?
Shaun Campbell's current role is Commercial Strategist | General Management I Sales Leadership I Coach I MBA.
What is Shaun Campbell's email address?
Shaun Campbell's email address is shaun.campbell@ea.com
What is Shaun Campbell's direct phone number?
Shaun Campbell's direct phone number is (650) 628*****
What schools did Shaun Campbell attend?
Shaun Campbell attended University Of New England (Au).
What skills is Shaun Campbell known for?
Shaun Campbell has skills like Management, Strategy, Digital Marketing, Marketing Strategy, Product Marketing, Sales, Strategic Partnerships, Retail, Video Games, Product Management, Team Management, Team Leadership.
Who are Shaun Campbell's colleagues?
Shaun Campbell's colleagues are Sienna Anderson.
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Shaun Campbell
Greater Sydney Area -
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