I manage content creation and strategies for articles and other forms of content that support members' health journeys, improve retention, and support Found's growth and marketing teams.

LVNGbook helps people living with chronic disease eat to manage their health and create lasting lifestyle change. Our culture-forward approach combines technology, nutrition, behavior science, and social connections.

As a graduate of the Launchpad2X Accelerator for women, I'm proud to help grow this organization and help other women who are starting businesses.

Saltshaker helps food, beverage, wellness, and tourism companies build valuable relationships with B2B and B2C customers. Saltshaker creates high-quality, original culinary content marketing and offer data-driven content marketing strategies.

Developed content and experiential marketing strategies to drive B2C and B2B sales for a small artisan ice cream company. My role also involved brand management, to include reviewing product quality and developing a culinary training program for employees.• Collaborated to conceptualize, develop, and launch a new line of ice cream, BLVD Tasty, which debuted in Whole Foods Market Stores nationwide in April 2015, worth $3 million in annual sales. Five months after launch, BLVD Tasty became the 4th best selling ice cream brand in Whole Foods stores.• Improved the texture, taste, and amount of goodies in the company’s ice cream through a series of reviews and training.• Increased retail sales by 15% in six months through experiential marketing.

Development editor for a division of Time, Inc. specializing in healthy cookbooks, primarily for Cooking Light and Weight Watchers. My work involved scouting and bringing new talent to Time Inc. Books; tracking food trends; creating book concepts and packaging; determining sales channel, pricing, and market positioning; preparing and presenting proposals; budgeting; hiring and managing freelance contributors; working with sales and marketing staff to promote books; and managing projects from conception through completion. * Editor of Cooking Light Mad Delicious: The Science of Making Good-for-You Taste Amazing by Keith Schroeder, winner of the 2015 James Beard Foundation Award for Focus on Health, and winner of the 2015 Henry R. Luce Award for Book of the Year. * Editor of the best selling title on Cooking Light's 2013 front list, Crave* Editor of the best selling title on Cooking Light’s 2012 front list, Fresh Food Fast 24/7* Editor of the Southern Living Big Book of BBQ app * Co-editor of Southern Living’s first healthy cookbook, Slim Down South* Implemented a new cover design for Weight Watchers bookazines, resulting in an year-over-year increase in sales of 30,000 units* Launched a Special FX lab to help editors and designers create book packaging

Co-founder and organizer of an annual 2-day food blogging conference that attracts 150-200 bloggers a year. Offers opportunities for food companies to gain exposure to bloggers. Proceeds benefit a non-profit children’s writing center in Birmingham, the Desert Island Supply Company.* As of January 2014, FoodBlogSouth contributed a total of $40,000 to the non-profit* Achieved sell-out capacity in years 1 and 3 using only social media and WOM marketing * Experts engaged as speakers include Kim Severson from the New York Times; Adam Roberts, creator of The Amateur Gourmet; Molly Wizenberg, creator of Orangette; Kenji Alt-Lopez, chief creative officer of Serious Eats; Kat Kinsman from CNN Eatocracy; Virginia Willis, author of Bon Appetit, Y’all* Brands engaged as sponsors include Four Roses Bourbon, Roland Foods, Whole Foods, The Fresh Market, Goo Goo Cluster, White Lily, Welch’s, MyRecipes, eMeals, Indie Candy, and others* FoodBlogSouth became FoodMediaSouth, a project of the Southern Foodways Alliance, in 2015.

Edited and wrote diet and weight management content for a national women’s magazine. Involved assigning stories to freelance contributors; pitching story concepts; tracking food, diet, and fitness trends as well as current research on weight management and obesity; establishing and maintaining relationships with leading fitness and weight management experts; researching and writing stories.* Named Time Inc.’s 2010 Luce Award Finalist for Best Blog* Researched The Carb Lovers Diet, a New York Times bestseller

Produced content for a Boston television station's website.

Produced content for a Durham television station's news website.

Produced live newscasts.