Shaun McCallum is a Scottish spatial designer and developer currently working on AR/VR at Meta. Co founder of iheartblob and previously faculty at UCLA’s school of Architecture and Urban Design. His work investigates the impact of new technologies upon socio-political cultures through ephemeral mixed reality experiences, architectural objects and spatial installations. He received his Bachelor of Architecture, with Distinction, from the University of Dundee before studying at the (Sci-Arc) Southern Institute of Architecture in Los Angeles and Die Angewandte in Studio Greg Lynn. His projects which explore the accessibility and integration of digital technologies within existing physical structures have received a variety of awards and have been published internationally. As a researcher, he has served as a travel fellow in China investigating the interplay of mystical historical ruins juxtaposed with new consumer lead architectural objects and under occupied mega cities. Shaun is co-founder of mixed reality architecture studio iheartblob and has recently authored iheartblob - Augmented Architectural Objects : A New Visual Language.