SALT+LIGHT was created out of need. We witnessed the barrier of access to foundational brand-building tools for marginalized founders and lowered it. We want to provide the motivation and opportunity for entrepreneurs locally and globally to sustain and scale their business to grow generationally and create a legacy. We are a brand research and strategy agency that transcends ordinary expectation.CLIENTS: Black Girl Ventures Foundation, PO'UP! Card Game, ROAM, Consulytica, UniThrift, Yes Girls Create, Iron Village Prep Academy, IKONI Collective, Tradewind, The JWC Foundation, Valor Village, The Barter Shop, Health4Equity, Change In Motion, Inclusion Unpacked, Natural Rock'N Hair, Shukrah, Latinx Therapy and many more.

Manage, set strategy and execute on partnerships for the Black Girl Ventures Foundation with portfolio of brands that include NBA, Visa, Experian, Nike, Kroger, Jane by Johnnie Walker, Knight Foundation, Bank of America, and more.

Black Girl Ventures is a social enterprise dedicated to creating access to capital for Black and Brown women entrepreneurs. Our initiatives include crowdfunded pitch competitions, 1:1 funding assessments, consultations and introductions to help entrepreneurs gain access to social and financial capital. Our model fuses business development and triage to support Black women-owned ventures at various stages of development. Our ultimate goal is to close the funding gap experienced by women entrepreneurs in general, and Black women entrepreneurs specifically.

The Tribe Circle provides a space that empowers women and children to access a trusted community going beyond their current state of mental or physical abuse, a physical and emotional shelter of safety, a trusted circle woven with outreach and education resources to sustain life beyond their current circumstances.

Consulting on the rebranding and repositioning of Health4Equity, The Wunderman Thompson internal initiative launched in 2020, whose belief is that health inequity is a systemic disease that requires holistic treatment. Most recently prioritizing three areas: COVID inequities in the BIPOC community, earlier prostate cancer screening in Black men, and Black maternal health.

Created and developed a multi-million dollar revenue generating creative talent sourcing program. Led delivery team to meet the demands of clients needs across 30+ markets and 3 different business segments within the organization.

Analyzed and audited Creative Circle candidate journey path examining all touch points internally and externally to proposal strategic imperatives. Execute strategic imperatives to adhere to Creative Circle digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all candidate facing digital marketing campaigns externally and internallyAnalyze and report on customer behavior insights to improve the optimization of the candidate pathManage e-mail marketing programs, lists, imports, and permissionsConduct landing page and e-mail campaign testsDevelop and write digital content and assisted in maintaining content publishing the editorial calendarIntegrate online activities with off-line marketing communications plans to ensure plans provide optimal business supportDrive development and management of digital co-marketing and co-branded partnerships with distributors and partnersDevelop creative briefs to give the internal creative team and agencies clear directionRecruit and manage all creative resources and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Creative Circle brand specificationsEnsure digital design is optimized for branding, impact, SEO, and web development

Creative Circle is a specialized staffing agency representing advertising, creative, marketing, visual communication and interactive professionals on both a freelance and full-time basis. We deliver talent solutions for advertising agencies, corporate marketing and communications, or any organization requiring creative, marketing, or interactive resources.Interested connect with me slambert@creativecircle.com

Worked with the planning and logistics of ranging from 10 attendees to 850 attendees.Work with facilities on details such as decor, catering, entertainment, transportation, set up, invitee list, and audio-visual. Work pre-event on promotional material, invitee lists, registration set-up for agency clients. Provided concierge service to clients

Curate relevant content to reach the audience.Monitor, listen and respond to users in a “Social” way while cultivating leads and traffic flow. Conduct online advocacy and open stream for cross-promotions.Develop and expand community and/or blogger outreach efforts.Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).Create and manage promotions and Facebook ad campaigns.

Assisted stylist with showroom appointments and pulling for clients from various vendors. Assisted stylist with personal and organization needs.Organized and aided in prep of clients garments for various major events. Contributed to upkeep of social mediums; Facebook and Twitter, and personal calendar. Acquired a better knowledge of high-end fashion brands and celebrity cliental.

Manage a University residence hall floor of ethnically diverse undergraduate studentsMaintain all bulletin boards and fliers with accurate, up-to-date, and useful information Counsel students on various personal and academic issuesEnforce University and Residence Life rules and regulations resulting in a safe, orderly and enjoyable living environment

Provide administrative support and execute the office’s educational mission.Provide positive and responsive customer service to internal and external users. Maintain general upkeep of office by restocking and checking office supplies, distributing mail, scheduling meetings, and assisting staff with special projects.

Designed website and created social networking pages to promote events.Arranged and conducted programs to keep contact between organizations representatives and public.Represented organization at community projects and events. Planned logistics for multiple events for the course of the week. Provided assistance in creating logo and banner for events.

Maintained office including creating student conduct folders, filing, scanning and indexing documents into electronic filing system, maintaining inventory of office supplies, and completing special projects. Communicated student conduct process to students, faculty, and staff while managing the front desk.Prepared packets for students participating in the hearing process.Implemented University policy and community standards.

Contributed to upkeep and set up of Danes After Dark for Freshmen Orientation Implemented University policy and community standards at Freshmen Orientation session, Danes After Dark. Organized and created Service Projects for the Class of 2016; Pink Carnation Campaign for Susan G. Foundation; Words of Hope for Cancerous Children for St. Jude’s Hospital. Worked with publisher and photo shop to create flyers for upcoming Danes After Dark events.Organized and assisted with upkeep of social mediums for Danes After Dark.Assisted in groupthink for event plans for the fall semester.Acquired a better idea of business knowledge of student activities.

Prepare press releases and contact people in the media.Arrange and conduct programs to keep contact between organizations representatives and public.Represent organization at community projects and events. Prepare media kits and write proposals for various projects.

Assisted designers with organization needs of working on photo shoots, upkeep of vendor samples.Worked with technical designers in using Illustrator for technical packets. Organized and aided in preparing swatch books, fabric books, and proto samples.Assisted in merchandising product, handling of goods to be photographed.Acquired a better idea of product knowledge of the fashion market based on trends of the consumer.

Developed marketing plan for upcoming season.Advertised frequently and consistently on Facebook, Twitter, other social media, on campus, in the community. Came up with creative ways to attract new customers.Marketed the brand at various universities.Developed ideas for and assisted with a Fall Angle7 photo shoot. Assisted with and performed any other duties as needed or assigned by the CEO or Marketing Director.Served as head intern and liaison between CEO and interns to carry our specific duties.

Assisted buyers with organization needs of working on photo shoots, upkeep of vendor samples, writing out orders for buyers.Assisted buyers in vendor market. Worked with E-commerce, sent out photo shoots samples, checked and fixed problems on E-commerce website.Assisted in final decisions for merchandising product, handling of goods to be photographed.Acquired a better idea of product knowledge of the fashion market based on trends of the consumer. Developed knowledge of management skills, international business, and global trading skills.