Shaun Doyle is CEO of Cognitive Box Consulting LLC, a global team of business and technical consultants who advise organizations on how to gain sustainable and competitive advantage through the exploitation of their customer information.He has extensive experience in the Consumer Data Strategy, Requirements definition, RFP/Vendor evaluation, system design, development and implementation of consumer-focused ad sales and marketing systems across various industries and has built more then 200 solutions for blue chip enterprises in the financial services, retail, mail order, utilities, charity, media, gaming and telecommunications sectors. His global client list spans the US, Europe, Asia and Australia.He is/has recently worked on projects at:A+E Networks ABC Networks (Disney)CitigroupCVSHyatt Hotels CorporationMasterCardMichael J. Fox FoundationSiriusXM RadioStop and Show TJXTurner Broadcasting SystemTurning StoneWWE Corp Prior to founding Cognitive Box in 2002, Shaun was the President of Synergy Consulting, a CRM consulting company based in Israel and the VP of Intelligent Marketing Solutions at SAS responsible for developing business-oriented marketing solutions throughout the SAS organization. Areas of concentration included SAS Marketing Automation Solution and SAS industry specific solutions for Telco and Retail Banking. Before joining SAS, Shaun was Founder & Chairman of Intrinsic, a campaign management vendor acquired by SAS in March 2001. Shaun is a recognized thought leader in the Customer Intelligence, Ad sales and CRM marketing industry and regularly participates in prominent industry conferences. He is the author of a number of papers on the application of analytical CRM, which have been published in the UK and elsewhere.