Shaune Lamarca Email & Phone Number

Charlottesville, Virginia, United States

Alexandria, Virginia, United States

Served as the chief marketing liaison supporting the goals and objectives of the Global Business Travel Association's Foundation.Launched and oversaw the GBTA Foundation's Linkedin profile, including its daily updates and all accompanying artwork. Curated, designed, and launched the GBTA Foundation's bi-monthly online news bulletin, the Journey, driving excitement for organizational programs, events, and sharing industry resources and news stories.Developed and deployed marketing campaign strategies for GBTA Foundation programs, events, educational resources, and advocacy efforts.Oversaw all Foundation marketing assets, including banners, logos, email templates, and stock photos to ensure brand consistency.Conducted regular market research and audits to identify innovative methods to improve marketing initiatives for GBTA and Foundation products.Oversaw approved digital marketing opportunities to bolster corporate fundraising efforts.Collaborated with sales operations, fulfillment, and business development teams to enhance sponsorship relationships and lead generation.Managed all project timelines using MS Planner and Airtable to ensure timely and successful delivery.

Alexandria, Virginia, United States

Successfully led and coordinated efforts of a cross-functional team which included the Senior Manager of Creative Services, Marketing Manager, and Web Manager, to deliver impactful marketing campaigns and web enhancements, driving business growth and user engagement.Developed and implemented targeted marketing plans and strategies to grow revenue from events, products, services, and membership.Collaborated with internal customers to achieve promotional and programmatic budgets and goals.Tracked and managed marketing budgets to achieve member participation and engagement goals.Integrated omni-channel marketing approaches to communicate the value of the organization to members and prospects.Supervised the content and design overhaul of HIDA.org, implementing contemporary aesthetics and user-centered design principles to enhance end-user experience, engagement, and site relevance. Oversaw paid and organic social media outreach for promotional and content delivery purposes.Oversaw data tracking to measure the effectiveness of marketing efforts.Responsible for the maintenance of the organization's database to effectively track event registrations, product downloads, and member and prospect communications.Selected and supervised external vendors who provided services such as web design, event registration development, data reporting, and membership dues invoicing as needed.Oversaw upgrade of HIDA’s Imis database from version 2015 Q4 to version 2017. Managed and supervised transition from email blast software Informz to Mailchimp, ensuring all contacts synced to database.

Alexandria, Virginia, United States

Managed multiple projects and stakeholder relationships to ensure timely delivery of association's marketing materials.Composed and managed promotion for research reports, management and sales resources, membership recruitment and retention, government and industry affairs, online and in-person networking and educational events, advertising programs, and certification program.Coordinated the development of marketing email, print brochures, advertisements, flyers, social media as needed.Led database vendors to build online registration for HIDA educational events.Tracked and measured the success of online marketing efforts, adjusting project plans based on audience response and organization's strategic goals.Curated marketing lists to cull event registrants, product category, member level, healthcare market, call response, subscriptions, and other demographics as needed from database.Pivoted project plans and directed content creation changes as the healthcare landscape, and member needs, changed.Generated website, email, social media, and print marketing content for multiple initiatives, and closely edit content for from team members within the organization.Built marketing text and HTML email communications using mass email blast platform, Informz.

Alexandria, Virginia, United States

Generated copy for HIDA print and online materials to promote exhibit sales, conference registrations, products, education offerings and association membership. Wrote and deployed association's conference, membership, and product email promotions to curated distribution lists. Composed and published organic updates on HIDA's Linkedin, Twitter, and Facebook accounts. Coordinated artwork for HIDA social media platforms. Managed external advertisers' and sponsors' logos, copy, and artwork for print and online promotions.

Alexandria, Virginia, United States

Generated both print and online marketing collateral to promote the American Society of Clinical Oncology's membership publications and CME products. Promoted both printed and online CME resources at the ASCO Annual Meeting, at ASCO Symposia, and as a guest exhibitor at other oncology conferences.

Herndon, Virginia, United States

Provided administrative support for the CEO and CFO. Served as office manager by replenishing office supplies and coordinating maintenance activities for office equipment and appliances as needed to ensure seamless operations. Coordinated travel logistics for temporary contract employees.

Vienna, Virginia, United States

Provided personalized attention, coaching, and professional instruction to help achieve clients' fitness goals. Built fitness programs and prescribed exercise specifically catered to clients' needs. Maintained paper and electronic records of client billing and evolving client fitness regimens; compiled member feedback/comments regarding their fitness and customer service experience.

Mclean, Virginia, United States

Built relationships with clients, suggesting products to best meet their skin care, cosmetic and fragrance needs. Promoted product through demonstration and application. Expertise in cosmetics/makeup artistry.

Washington, District Of Columbia, United States

Drafted and edited copy for e-mail promotions, web site content, magazine articles, press releases, advertisements, brochures, postcards, and form letters to promote annual association membership campaigns and networking conferences. Created and updated style sheets for different client organizations based off of AP and Chicago Styles. Formatted broadcast emails using Pardot, Constant Contact, and some HTML code. Liaised between association client and graphic designer to create and/or enhance graphic concepts for different campaigns and initiatives.

Washington, District Of Columbia, United States

Attended association annual conferences and accommodated speakers’ Audio/Visual requests; moderated discussion between attendees and speakers and distributed any accompanying session handouts; ushered attendees to meeting rooms and provided customer service support at registration desk. Placed reimbursement requests for speakers' travel expenses following meetings. Assisted association Education and Conference Committees in development and implementation of CE-approved conference programs and educational sessions. Applied for and obtained continuing education accreditation from State Accreditation bodies for conferences, drafting supporting documentation when needed. Managed association’s certificate program by tracking participants’ course work and documenting their progress.

Washington, District Of Columbia, United States

Attended legislative hearings and committee markups, reporting on legal action in detailed memoranda to the company’s professional lobbyists. Assisted in communications to Congressional offices by telephone, fax and personal deliveries.Monitored congressional receptions to report on speakers, key attendees, legislative updates, and current industry trends.

Bachelor Of Arts (Ba), English Language And Literature, General

High School Diploma