Shaun Ethier Email & Phone Number

Cincinnati, Oh, Us

Member of Agency Leadership Team – advise on direction of agency to accelerate growth; develop strategies to increase profitability and improve operational efficiency; and build performance-driven culture and protocols.Leader of Client Service Department (account management, strategy, and operations) – owner of executive-level client relationships and leader of 17+ person client leadership and operations teams.Responsible for managing diverse responsibilities encompassing client retention and satisfaction, driving revenue growth, enhancing profitability, conducting quarterly planning, implementing efficiency and process improvements, overseeing talent acquisition, providing effective coaching and training, ensuring employee retention, negotiating contracts, fostering partnership development, and conducting relationship reviews.

Chicago, Illinois, Us

Member of Agency Leadership Team – spearheaded organizational change to set up agency for growth. Developed strategic plans to pivot the agency as the economy changed, client mix/demands increased, and the industry evolved. Led teams across multiple geographically dispersed offices and developed strategies for entering new markets.Leader of Client Service department, owner of executive-level client relationships and head of business development – developed vision for, created and led 40+ person client leadership/operations team with six direct reports; built and strengthened relationships with 25+ senior-level clients; and reconceived agency business development approach leading a team of 4 while securing millions in new client revenue.Responsible for client retention/satisfaction, revenue growth, profitability, annual planning, resource allocation, efficiency and process improvements, talent acquisition, coaching and training, employee retention, contract negotiation, partnership development, relationship reviews, and industry networking.

Cincinnati, Ohio, Us

Leader of Key Accounts advertising sales team – manage a 21-person team including 15 direct reports and 6 indirect reports. Responsible for aggressive account penetration and sales growth across numerous verticals: healthcare, education, retail, real estate, entertainment, home improvement, financial services, QSR, etc.Responsible for sales strategy/planning, sales training/coaching, new customer acquisition, building integrated marketing solutions and sales presentations, creative development, reporting/ROI analysis, insight generation, talent development and recruiting. Additional responsibilities include driving digital innovation, improving employee engagement/retention efforts, staying current with the digital landscape, rolling out new digital products to staff and maintaining top-to-top relationships with key clients.

Seattle, Washington, Us

Leader of agency’s Emerging Business Group – included strategic planning, creative development, production and measurement of digital marketing programs for enterprise-level companies. Additional responsibilities included business development, departmental leadership and operational improvement. Led cross-functional teams including client service, strategy, creative, project management, measurement & analytics, technology, user experience and programming. Partnered with R&D to explore new ways to solve client business problems using emerging technologies (e.g., near field communication, augmented reality, Kinect technology). Responsible for revenue generation, forecasting, P&L, contract negotiation, organic client growth as well as new business development. Directly managed staff of five and led cross-functional teams of 15+ people.

Cincinnati, Ohio, Us

VP/ENGAGEMENT DIRECTOR 2009–2011VP/MANAGEMENT SUPERVISOR 2008–2009MANAGEMENT SUPERVISOR 2006–2008ACCOUNT SUPERVISOR 2002–2006Leader of Health & Wellness village – developed strategies and marketing programs for hospitals, health educators and government-driven health initiatives. Created account strategies and multifaceted, integrated marketing/advertising/digital/grassroots plans that encompass client’s mission, vision and business objectives. Conducted research; generated insights; developed proposals; executed, evaluated and optimized campaigns; negotiated contracts; managed partner relationships; and maintained P&L for each account. Directly managed 6 staff and led cross-functional account and project teams of 20+ people.

Managed agency’s #1 client with a specific focus on bariatrics. Developed strategic B2B business and marketing initiatives to drive sales of the client's bariatric product line, deliver training resources and offer CME credits to bariatric surgeons and healthcare facilities.

Cincinnati, Ohio, Us

Managed key accounts with the company’s #1 client. Worked with the client's brand managers and marketing teams to define and execute yearly marketing, communication, and sales strategies that delivered measurable business results. Managed day-to-day account activities, led large cross-functional project teams and served as primary point of contact for the client.

Cincinnati, Ohio, Us

Chicago, Illinois, Us

Mba, Marketing

Bachelor Of Arts (B.A.), Economics