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Precision Fabrics manufactures and sells value-added products and services to highly specified markets. Our high-performance products play critical roles in many diverse markets, which demand engineered, finished fabrics. The common thread among these markets is the technical nature of their requirements. Precision Fabrics was the first ISO-qualified textile supplier in the USA.Business Manager / Healthcare Products - Led the creation of a focused medical business unit at Precision Fabrics. Created a growth-focused team, communicating a clear vision. Collaboratively developed executable strategies. Instilled a customer-first attitude shaped by feedback gained from listening to customer needs. Modeled and mentored cross-functional behaviors improving organizational efficiency and guiding all aspects of the joint venture, earning trust and respect from stakeholders—closed critical deals in regional and national post-acute and home healthcare channels. • Developed, implemented, and evaluated action plans to address sales goals by leveraging sophisticated sales strategies to enter new markets and retain clients.• Implemented continuous process improvements to foster operational excellence while contributing to measurable improvements in daily work productivity.• Led the development and execution of a comprehensive E-commerce strategy encompassing website design, organic SEO optimization, targeted pay-per-click campaigns, and social media.• Restructured and right-sized the joint venture to reflect each partner's appropriate roles clarifying responsibility for sales and marketing expenses to accurately reflect the terms agreed in the joint venture with Standard Textile.

Northfield was founded in Glen Allen, VA, in 1994 as a medical equipment repair, resale, and service company. The company repairs medical devices such as endoscopes, drills, diamond knives, micro-instruments, needle holders, general instruments, saws, regulators, cameras, power instruments, fiber optic cables, and other items. Northfield's objective is to help its customers extend their equipment's usefulness and reduce capital expenditure requirements. Northfield has more than 80 independent sales representatives servicing over 1,100 hospitals and surgery centers across the United States.Spearheaded all strategic turnaround efforts and successes at Northfield Holdings, a hospital instrument repair company. Managed and supervised an interdisciplinary staff team during daily operations to ensure cohesive business productivity, enhanced processes, and performance goals. Championed aspects of sales coverage, account management, finances, operational efficacy, and quality improvement. A key player in business growth, able to acquire new business regularly.• Led the sales team's expansion from 40+ active representatives to 85 active agents in six months, administering unparalleled training and education on company sales competencies and performance strategies.• Elevated account management and contract performance with GPOs through streamlining communications with Healthcare Links (outsourced solution provider), ensuring alignment between solutions and client needs.• Sourced, hired, and oversaw a new CFO, providing managerial assistance for EPIC implementation to consolidate financial, operations ERP, and CRM solutions and standardize these efforts across the organization.• Championed the consolidation of three repair facilities into one while introducing Lean/Six Sigma principles to drive operational excellence and standardize performance.• Acquired and presented a targeted list of new business, reporting to the Board of Directors to aid decision-making.

Accountable for developing and driving integrated business strategies and commercial execution of all business activities. P&L responsibility for +$600m sales and +$120m profit. Lead cross-functional workstream priorities for R&D, Quality, Regulatory, Medical, and Operations with functional responsibility for strategic marketing, product development marketing, brand and lifecycle management, marketing communications, and clinical marketing for the Peripheral Vascular access platform in the USA and on a global basis. •Investment & resource prioritization; Selected & directed execution of projects within the new product portfolio with a net present value over>$100m •New Product Launches; Launched a market-changing medical device that delivered revenue of >$12m in year one•Market Research & Voice of Customer; Spearheaded the scoping and quantification of a $450m low-cost catheter opportunity across the emerging markets. •Cost reduction Initiatives; Identified and executed 3-year cost reductions with a cumulative value of >$20m •Sales expansion into new markets; Sales growth of >30% in China ahead of the current market growth rate of <20%

BSN Medical markets Orthopedics, Compression & W/Care Products Drove expansion of BSN medical commercial presence in emerging Asian markets as part of a core growth strategy seen as essential to a profitable exit by the private equity owners. •Identified, ranked and targeted new growth markets; Successfully narrowed the field from >60 markets to India and Indonesia as these markets held the greatest initial potential in the region. •Leadership and Management Development; Created the foundation for sustainable growth in the region by defining and introducing local management teams to BSN medicals Vision, Mission, Strategy, Business Model and Culture.

BSN Medical markets Orthopedics, Compression & W/Care Products Tasked with creating a single US organization with>$200m sales and $40m profit (USA, Canada, and Mexico) and defining and implementing a Vision, Mission, Strategy, Business Model, and Culture for the North American business group.•Increased US sales; between 2006 & 2008 by 30% and profit by 50%.•Acquisition and Restructuring; consolidated 4 sales teams, 3 marketing teams, 2 customer service & admin teams.•Revamped compensation structures; Lead to improved sales accountability and results in 2 years.•System Implementations experience; Upgraded from 2 legacy systems to a single SAP platform. •Defended leading market share position following a patent expiry; Negotiated a private label agreement, added product to GPO contracts, redirected sales through distribution, and prevented millions in anticipated sales losses.•Reduced cross-border trading; Established global pricing corridors, gained control of rebates submitted by GPO’s & Distributors limiting millions in potential sales risk.•New Channel Expansion; Lead expansion into CVS & Walgreens as customer base gravitated to retail purchase points.•Introduced a Telesales Model; Increased efficiency of field sales and improved access to channels previously underserved.

BSN Medical markets Orthopedics, Compression & W/Care Products Promoted to Head of Marketing and New Product Development (+$150m revenue) challenged to identify suitable acquisitions and bring structure along with improved efficiency to the business unit by introducing concepts such as; value equations, hurdle rates and stage gate. Developed and presented the business plan used to sell BSN medical to Montague Private Equity in 2006. •M&A, Distribution & Licensing Agreements; Lead development of a strategic target list resulting in 4 acquisitions adding +$100m in sales revenue in five years.•Negotiation; Established a licensing agreement with Intelligent Orthopedics in 2005 which acted as a strategic spring board to invasive orthopedics sales, an area of opportunity valued at in excess of $2 billion in potential new sales. •Global Marketing; Developed a specialist team of upstream and downstream marketing & communication professionals developing new products and value propositions disseminated to selling units using a “common language of sales”.•New Product Development; Motivated and lead an innovation team focused on identifying, patenting & commercializing next generation products from internal and external sources. Sales from these activities contributed >$10m over 3 years.•National Sales Manger, USA; Identified the need then lead the shift from a direct selling model to a distribution business model selling through GPO and contracts following the acquisition of J&J’s Casting & Splinting business.

Reassigned to the World Wide Orthopedics Business Unit with a brief to improve upstream, downstream marketing and positioning capability within the US and global marketing teams. Drove company wide understanding of a central strategic sales and marketing function through extensive travel, leveraging my cultural awareness and experience as a hands-on sales and marketing professional.

A leading team member tasked with creating the local BSN medical joint venture in Australia. Responsibility also included personally managing key distributors and a team of BSN medical sales professionals in the Hospital and Community Care sales channels.•Sales Success; Recognized as a top performing Business Manager and inducted into “BSN medical’s Presidents Club” as a direct result of the team’s over achievement during 2001 and 2002.

Responsible for marketing to hospitals, Community Care, and Retail channels within Australia. Additional accountability included coordinating a sales team of 6 sales professionals in the sports medicine segment.

Managed two teams of sales professionals; one of eight in Public Hospitals and a second of thirteen selling to Sports Injury & Community Healthcare customers reaching and surpassing sales targets.

Role necessitated a close working relationship with sales colleagues. A number of successful campaigns were run as a result of personal initiative which not only maintained but also grew market share.

South Africa

South Africa