Shaun Pham Email & Phone Number

Bangkok, Th

Thailand, Singapore, Vietnam

Key Responsibilities:Strategic Leadership: Steering Spotlight Asia through significant growth and rebranding, aligning our operations with the evolving needs of the dynamic Southeast Asian market.Business Operations Oversight: Managing overall business operations across the region, ensuring seamless integration of our services, and maintaining the highest client service and satisfaction standards.New Business Development: Identifying and capitalizing on new business opportunities to foster growth and expand our client base, particularly in emerging markets like Vietnam and Singapore.Team Leadership and Development: Leading a talented team of professionals, nurturing their growth, and fostering a culture of innovation, collaboration, and excellence.Client Relationships: Building and maintaining solid relationships with a diverse clientele, providing strategic counsel, and ensuring the delivery of impactful communication strategies.Market Expansion Strategy: Overseeing the strategic planning and execution of our expansion into new markets, adapting our services to meet local needs while maintaining our global standards.Innovation and Adaptability: Driving innovation in our services and approach, staying ahead of industry trends, and adapting to the rapidly changing media landscape in Southeast Asia.I am excited to lead Spotlight Asia into this new era, building on our legacy of excellence in public relations and expanding our offerings to digital marketing, content creation, and integrated communications solutions.

Bangkok Metropolitan Area

- Successfully led the PR pitch for Tesla's launch in Thailand and collaborated closely with the Tesla team to deliver a highly impactful launch during the Bangkok Motor Expo 2022- Managed and directed Tesla's launch in Thailand, attracting over 200 media and automotive influencers to attend the press launch- Designed and executed the business development and PR strategy for Amazon Global Selling Thailand, elevating brand awareness among Thai SMEs- Strategically directed all publicity efforts for WarnerMedia programming titles in Thailand, with a focus on HBO GO and Cartoon Network- Launched HBO Asia original series Folklore S2 and Forbidden and managed media interviews, cover shoots, and regional press junkets in partnership with talent relations- Currently leading the launch strategies for WarnerMedia's streaming and linear content in Thailand, positioning the brand as the leading entertainment provider in the country- Developed and executed a branding and launch strategy for The Urban Office, Thailand's premier co-working space, and organized the brand's first media launch. Additionally, facilitated the launch of The Urban Office's third location at Summer Point Phrakhanong- Re-launched The LAB, Bangkok's premier boutique gym, on its eighth anniversary- Managed the launch strategy for RAREBKK, a premier private chef's table dining experience in Bangkok.- Currently leading expansion of Spotlight PR in the Vietnam market

Bangkok Metropolitan Area

Bangkok

- Founded One Shot Korean Anti-Hangover Jelly, a company specializing in the production and sale of a patented jelly product aimed at preventing hangovers- Successfully researched, developed and launched the product, establishing the brand in the market- Managed all aspects of the business, including product development, marketing, sales, and finances- Developed and executed a marketing strategy that increased brand recognition and online visibility, resulting in increased sales- Analyzed market trends and customer feedback to continuously improve the product and the customer experience

Singapore

- Driving brand building and audience growth for Netflix by executing integrated campaigns in collaboration with cross-functional partners, promoting the company's original series and films.- Utilizing big data and consumer insights to create market-specific campaigns, generating increased excitement for Netflix's original titles including Kingdom Season 1 & 2, Stranger Things, Birdbox, Crash Landing on You, and 6 Underground.- Executed the publicity campaign for The Stranded, the first Netflix Thai original series, from production to post-launch.- Planning and executing special events for media and influencers to promote Netflix's series and films- Collaborating with cross-functional teams to promote Netflix's growing Korean content slate and position the company as the premier destination for the best Korean content and talent

Bangkok Metropolitan Area, Thailand

- Established the brand strategy for Airtel Lifestyle, a hospitality brand blending Airbnb with hotel comfort and service- Managed a 5 million THB budget to renovate and furnish Airtel Hideaway Ari, completing the project within 4 months- Successfully launched Airtel Hideaway Ari, a 10-room boutique hotel/private villa, and Airtel X Sathon, a co-working space in Sathon- Developed and executed brand guidelines, customer experience journey, sales, and marketing plans and monitored for opportunities to adapt to trends- Boosted Airtel Hideaway Ari revenue by 71% by creating a flexible business plan to target new markets and strategies, including VIP services, corporate group travel, company outings, and special events- Directed daily operations and online distribution channels, monitoring guest experiences to ensure brand standards and provide a 5-star experience- Oversaw VIP visits, acquired new business for special events and managed client coordination from event planning to execution

Bangkok Metropolitan Area, Thailand

Led SE Asia communications for the Uber policy team supporting Thailand, Vietnam, and the Philippines. Promoted Uber brand to local and regional media.Key contributions:- During the Ratchaprasong bombing, collaborated with the Bangkok ops team to turn off surge pricing, and offer free rides to the Thai Red Cross for blood donations. Demonstrated Uber's positive impact in a crisis- Led the UberSAFE launch in Vietnam and Thailand, working with traffic safety committees and foundations to raise awareness on drinking and driving. Provided UberSAFE breathalyzer kiosks.- Launched "Drive Away Breast Cancer" campaign with Vietnam Breast Cancer Network, raising awareness on early detection and providing free on-demand screening- Executed communications for the first Southeast Asia cash payment launch and UberMOTO in Bangkok, generating more than international 500 media coverage

Bangkok, Thailand

Created brand awareness for Nok Air in international and trade media and developed the core social media strategy. Formulated and executed communication campaigns, events and built relationships with key media and influencers.Key accomplishments:- Initiated outreach to international media, resulting in extensive media list that included regional and international lifestyle, business, travel/tourism, and industry influencers- Secured executive interviews for Nok Air CEO with international media including NHK, Nikkei, Channel NewsAsia, and Travel Daily Asia- Boosted Nok Air's Facebook following by 93,000 by leading the development and implementation of an effective social media strategy- Engaged digital influencers to increase brand awareness among target market- Developed corporate communication guidelines and authored a style guide, crisis manual, press releases, media kits, corporate photos, and videos

Bangkok

Initiated and led the agency’s PR and social media service offering to complement the existing core branding, design, and digital services to hospitality and tourism clients- Successfully established PR and social media services to complement the agency's core branding, design, and digital offerings for hospitality and tourism clients- Quickly responded to a crisis with The Beach House Maldives by developing a comprehensive crisis management plan to handle the situation in China- Led the communications campaign for the launch of The Sun Siyam Maldives, working closely with the marketing and client teams to ensure a seamless launch at ITB Berlin- Launched Asia Atlantic Airlines, a new Thai-Japanese charter airline, providing insightful branding recommendations and implementing a successful PR and social media campaign to support the airline's launch

Bangkok, Thailand

As a regional social media conversation manager for Ford Motor Company at Prism's pioneer social media team in APAC, led a team of 5 local country managers and developed and executed regional social media content, campaigns, and product launches. - Successfully led the Ford Ranger APAC Launch across the region with a user-generated content campaign, resulting in high engagement levels and enhanced social media presence across all regional channels- Provided social media training to teams in local markets to equip them with the skills and knowledge to effectively handle customer complaints and inquiries on Ford's social media channels- Collaborated with the creative team to develop and create innovative and informal brand content for various media channels

Bangkok, Thailand

Assisted TQPR executives in business development by crafting proposals and media strategies for clients, while supervising a team of consultants who managed a diverse client portfolio.- Acquired new clients for the agency, including Eucerin, le bua Hotels & Resorts, and Baskin Robbins, by developing and pitching proposals•Managed the re-launch campaign of Mezzaluna Restaurant at The Dome at le bua•Conducted a social media audit for Wall Street English Institute, providing a comprehensive analysis of the client's brand and competition

Ho Chi Minh City, Vietnam

Managed a team responsible for PR campaigns for Unilever, including product launches and localization of regional and international campaigns.- Boosted Jollibee Foods' sales by 75% through strategic PR planning by end of Q1.- Conceived and executed Dove's "Secrets before 9 a.m." new media campaign, attracting 10,000 photo entries to form the largest online photo exhibition of confident Vietnamese women- Developed consumer education campaigns for Pond's to educate customers about Pond's innovative products- Acquired new clients and provided PR strategy consulting for American Express, Ford Motors, and Parkway Health

Communications, Entertainment & Tourism

Introduction To Restaurant Startup, Restaurant/Food Services Management

Education record