Digital Fundraising Engagement And Media Director
CurrentSpearheaded fundraising efforts resulting in +$100M raised in the past 5 years.Manage and oversee special and innovative digital programs within the Digital Fundraising department. Develop and implement strategic plans to optimize digital fundraising efforts and achieve fundraising goals. Lead the management of digital media campaigns, co-targeting initiatives, search engine marketing campaigns, connected TV advertising, and other emerging digital channels. Monitor and analyze program performance, track spending, and assess return on investment to optimize budget allocation and maximize fundraising impact. Collaborate closely with internal stakeholders, including the fundraising team, marketing team, and senior leadership, to align digital fundraising efforts with organizational objectives. Manage projects from inception to completion, ensuring timelines and deliverables are met. Present program recommendations, results, and insights to key stakeholders, including senior leadership and board members. Serve as a subject matter expert on digital fundraising trends, best practices, and emerging technologies. Cultivate and maintain relationships with external partners, including agency partners and technology vendors. Increased unrestricted revenue - 6% YOY18% growth in total Sustainers in FY23 vs FY24 New donor increase 16% from FY20 - FY2410 out of the 12 months delivered YoY revenue gains in FY24