Drives professional referrals and builds strong alliances with service providers to enhance our network. Focused on raising brand awareness and identifying key leadership opportunities to support our growth. My role is pivotal in creating and maintaining relationships that align with our strategic objectives.

Value creation through identifying and executing larger strategic partnerships. Reporting directly to CEO, collaborates with other executive team members to leverage our company's capabilities, across the corporate footprint. An example is immediately identifying and entering an underperforming market to grow revenue exponentially in less than 1 year. Expanded territory through relationship building with major referral partners, executing a de novo growth strategy, and oversight of an innovative workforce development program.

Leadership of critical division within the corporate family of companies. Oversaw a talented team of six direct reports and a total team of 70; each heading key areas - sales, operations, clinical, HR and finance. Overall responsibility for P&L, budgeting, achieving volume targets, optimizing EBITDA and ensuring client satisfaction goals. Beyond maintaining operational excellence and driving organic growth (same store sales), successfully executed strategies for expansion into new markets through acquisition. A notable achievement includes completion of 3 acquisitions, overseeing the rebranding process, and integrating the cultural nuances of multiple companies. Served as a trusted advisor to the CEO and corporate leadership to implement updated organizational structure and SOPs. This was a challenging process requiring the management of significant change around people, process and technology.

Following CAI’s acquisition of CCN, retained by CCN and elevated to advise senior leaders on business development and growth strategies. Responsible for building the organizational structure to support growth initiatives. Collaborated with COO on succession planning while continuing to lead sales team. Hired key future leaders to continue company's positive trajectory. Instrumental in strategy and leadership of rebranding effort for multiple locations previously under different banners and incorporating them into Capital City Nurses brand.

Primary sales person for family owned private duty home care company. Responsible for developing and managing referral relationships and key accounts as well as overseeing all marketing decisions. Developed sales and marketing strategies, goals and tactics contributing, along with leadership, to creating an energized growth culture. Innovated central intake model creating a department focused exclusively on initial client interaction and pull through resulting in exceptional client experience. Introduced SEO and SEM marketing strategy. Recruited and hired initial sales team, introduced a companywide sales philosophy centered on the client and family's needs, helped develop future leaders within the organization. Instrumental in assisting company leadership in preparation for sale of company to Care Advantage, in May 2019.

Responsible for business client development and healthcare executive candidate placement.

VNA Foundation is a nonprofit 501(c)(3) organization and serves in a fund-raising and advocacy capacity to enhance the home care, education and outreach services provided by MedStar Health Visiting Nurse Association, MedStar VNA HealthCare and MedStar Health Infusion.As the sole governing body of the foundation, the board of directors oversees the operational, strategic and financial plans of all foundation activities. Members are active participants in the fund-raising process and serve as advocates for home care within the philanthropic community.

Provider of residential mortgage brokerage services for Maryland, DC and Virginia residents.