Shaun Vyas Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Brands To Billions Consulting is a specialized FMCG and Retail sales consultancy, focused on delivering improved revenue through sales, marketing and brand strategy, sales & operational transformation.Clients: • Treasure Unlimited, Australia: A Melbourne based grocery company specializing in East Asian groceries.• Hindustan Imports, Australia: A Melbourne based ethnic food supplier specializing in South Asian groceries and staples.• Weavers Den, Australia: Fashion Retail Company• Indulge Beverages, India: Food and Beverage Company specializing in gourmet coffee.Key Responsibilities and Achievements:▪ Provide consultancy and advice to clients seeking to initiate a turnaround, pivot or change; typically initiated by a business model review that requires alignment in sales activity.▪ Created a separate BU for launching the FMCG business at Treasures Unlimited, ensuring a sales growth of 50% in value over the previous year. Established a food service vertical for the company to increase the sales. ▪ Conceptualized and implemented category wise distribution and promotion plans in the Asian Ethnic food category.▪ Developed an extensive data base for the Leadership team and introduced the concept of Key Account Management to drive a sales model with focus on high growth accounts that helped the business growth by 40% over base value targets for Indulge Beverages.▪ Created an efficient supply chain model to drive business growth in the southern region of India & derived a 200% growth in direct coverage with a net contribution of 40% to sales for Indulge Beverage.▪ Launched a high end online retail store for marketing of fine quality fashion accessories for Weavers Den. The store sources directly from female weavers in Kashmir and empowers them to achieve financial independence. Successful in onboarding 15 B2B accounts across Australia and maintaining a profitable B2C channel.

Noida Area, India

Lead the Sales & Marketing Operations of the FMCG business. Responsible for Establishing Best Practices in Sales, expanding distribution and meeting Key KRA’s including market share development, category management and growth, account management and P&L. The role called for an in-depth understanding of FMCG businesses to grow and re-vitalise brands. ▪Set up National Key Accounts team and launched bulk packs to increase profitability by 26% on a National Level. ▪ Conceptualised & Executed Regular ‘Chef Meets’ across Key Accounts to gain customer insights and establish a firm NPD testing ground. This also helped in increasing the Account base by 40% across the E&D segment ▪ Reduced marketing costs by 16.5% while re-negotiating with the advertising agency on its retainer fees. ▪ Created Grocer Loyalty Program to increase visibility & Sales in the Channel and the business grew by 62% in the Channel. ▪ Launched a low-priced trial pack of water to drive volumes in the RTD segment, achieved 39% growth in the category due to this initiative.

New Delhi Area, India

Reporting to the Sales Head, Lead the Sales and Commercial Operations for the most Populous Markets of the Indian Subcontinent.▪100 % Achievement of Top-line and 100% Profitability Targets of my region through a highly diverse team. ▪ Executed Major Activation Programs in Key Accounts to increase market share from 21-36% for three Years, Ahead of Unilever's, Nivea and L’Oréal in the deodorant's segment. ▪ Created a customised Hub & Spoke model for distribution to increase reach to the Small town & Semi- Urban Markets across North India. This improved the system profitability and the contribution of Health care brands from 34% to 60%. ▪ Entrusted by the CEO to set up Management routines & KPI’s for the sales function. ▪ Conducted regular training Programs and workshops for newly promoted Managers on critical Sales Issues and Talent–development.

India

Managed the Key Accounts P&L ensuring system profitability and growth, conceptualised and executed successful promotions for both sales growth and increasing brand preference across various channels.▪ Ensured a 100% growth in the Key Accounts in the most prominent HORECA Channel across North India. Conceptualised an account focused promotion calendar to drive this objective ▪ Managed, Acquired & Activated major Key Accounts across Channels in my area of operations; McDonalds, Hyatt, Village Roadshow, Radisson hotels to name a few high value & prestige accounts ▪ Designated as the Operations Manager -McDonald’s, single point of contact for managing the McDonalds India account. ▪ Introduced the concept of Revenue Growth Management in the Entertainment Channel to increase the System profitability. ▪ Created and rolled out many successful programs like Bartender mixers & Combo meals, Highway food outlet Activations to increase the Consumption of Coca -Cola across the Eating and drinking Channel. ▪ Responsible for providing Leadership & Enhancing Execution capability of my team to deliver World Class Activation across Channels to facilitate Sales & Revenue growth for the Company.

New Delhi Area, India

Responsible for sharpening the distribution to reach out to consumers in the smaller semi-urban markets by creating economical distribution setups. Managed a team of Distributor sales reps, Territory Executives and Area Managers.▪ Successfully enabled 200 rural/small markets distributors to achieve their revenue budgets through continuous training and monitoring. This helped increase the availability of the company’s major products in the rural markets by 45% ▪ Created a Business Vertical to specifically cater to the institutional set up and achieved a 150% growth in Sales. ▪ Launched a ‘train the trainer ‘program to establish a continuous training initiative for Distributor Salespersons of the company. ▪ Conceptualised and created 6 ‘Model markets’ across the region. These markets were to showcase the best practices in planogramming, product displays, category management and other key criteria for field sales. These markets helped to replicate the best practices to 24 Key Markets across the region. ▪ Received CEO’s award for best performance in Sales, 2 years in succession.

Master Of Business Administration - Mba, Sales & Marketing

Bbs, Business Studies

Education record