Shaun Vyas Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

• Brands To Billions Consulting is a specialized FMCG and Retail sales consultancy, focused on delivering improved revenue through sales, marketing and brand strategy, sales & operational transformation.Clients:
• Treasure Unlimited, Australia: A Melbourne based grocery company specializing in East Asian groceries.
• Hindustan Imports, Australia: A Melbourne based ethnic food supplier specializing in South Asian groceries and staples.
• Weavers Den, Australia: Fashion Retail Company
• Indulge Beverages, India: Food and Beverage Company specializing in gourmet coffee.Key Responsibilities and Achievements:
• Provide consultancy and advice to clients seeking to initiate a turnaround, pivot or change; typically initiated by a business model review that requires alignment in sales activity.

Noida Area, India

• Lead the Sales & Marketing Operations of the FMCG business. Responsible for Establishing Best Practices in Sales, expanding distribution and meeting Key KRA’s including market share development, category management and.
• Set up National Key Accounts team and launched bulk packs to increase profitability by 26% on a National Level.
• Conceptualised & Executed Regular ‘Chef Meets’ across Key Accounts to gain customer insights and establish a firm NPD testing ground. This also helped in increasing the Account base by 40% across the E&D segment
• Reduced marketing costs by 16.5% while re-negotiating with the advertising agency on its retainer fees.
• Created Grocer Loyalty Program to increase visibility & Sales in the Channel and the business grew by 62% in the Channel.
• Launched a low-priced trial pack of water to drive volumes in the RTD segment, achieved 39% growth in the category due to this initiative.

New Delhi Area, India

• Reporting to the Sales Head, Lead the Sales and Commercial Operations for the most Populous Markets of the Indian Subcontinent.
• 100 % Achievement of Top-line and 100% Profitability Targets of my region through a highly diverse team.
• Executed Major Activation Programs in Key Accounts to increase market share from 21-36% for three Years, Ahead of Unilever's, Nivea and L’Oréal in the deodorant's segment.
• Created a customised Hub & Spoke model for distribution to increase reach to the Small town & Semi- Urban Markets across North India. This improved the system profitability and the contribution of Health care brands.
• Entrusted by the CEO to set up Management routines & KPI’s for the sales function.
• Conducted regular training Programs and workshops for newly promoted Managers on critical Sales Issues and Talent–development.

India

• Managed the Key Accounts P&L ensuring system profitability and growth, conceptualised and executed successful promotions for both sales growth and increasing brand preference across various channels.
• Ensured a 100% growth in the Key Accounts in the most prominent HORECA Channel across North India. Conceptualised an account focused promotion calendar to drive this objective
• Managed, Acquired & Activated major Key Accounts across Channels in my area of operations; McDonalds, Hyatt, Village Roadshow, Radisson hotels to name a few high value & prestige accounts
• Designated as the Operations Manager -McDonald’s, single point of contact for managing the McDonalds India account.
• Introduced the concept of Revenue Growth Management in the Entertainment Channel to increase the System profitability.
• Created and rolled out many successful programs like Bartender mixers & Combo meals, Highway food outlet Activations to increase the Consumption of Coca -Cola across the Eating and drinking Channel.

New Delhi Area, India

• Responsible for sharpening the distribution to reach out to consumers in the smaller semi-urban markets by creating economical distribution setups. Managed a team of Distributor sales reps, Territory Executives and.
• Successfully enabled 200 rural/small markets distributors to achieve their revenue budgets through continuous training and monitoring. This helped increase the availability of the company’s major products in the rural.
• Created a Business Vertical to specifically cater to the institutional set up and achieved a 150% growth in Sales.
• Launched a ‘train the trainer ‘program to establish a continuous training initiative for Distributor Salespersons of the company.
• Conceptualised and created 6 ‘Model markets’ across the region. These markets were to showcase the best practices in planogramming, product displays, category management and other key criteria for field sales. These.
• Received CEO’s award for best performance in Sales, 2 years in succession.

Master Of Business Administration - Mba, Sales & Marketing

Bbs, Business Studies

Education record