Co-Founder @ Popsta Media
CurrentPOPSTA is a music & entertainment media consultancy connecting brands to fans through some of YouTube’s most popular music & entertainment content.Through our founding partnership with Universal Music Group (UMG) - the world leader in music-based entertainment - and other leading content providers, we offer exclusive access to 100 million monthly YouTube impressions across AU & NZ. Our partner’s first-party data powers some of the most popular media in modern culture.Through our network, brands can for the first time advertise on our premium YouTube inventory to align themselves with Australia and the world's most popular music talent. By connecting with fans via their love of music, brands can obtain huge scale, accelerate their growth and drive relevancy in a brand-safe environment.