●Lead and manage a diverse team of 8 professionals specializing in performance marketing, growth marketing, lifecycle marketing, product marketing, social media, and community engagement.●Oversee financial cost centers and budgeting for a multi-million dollar marketing budget, ensuring optimal allocation and financial efficiency.●Develop and implement comprehensive marketing strategies, aligning team efforts with overall business goals and objectives.●Conduct weekly performance analyses and present actionable insights to senior leadership, driving data-informed decision-making.●Foster a collaborative and innovative team environment, promoting continuous improvement and professional development.●Spearhead cross-functional initiatives to enhance marketing performance and achieve key performance indicators

● Managing large monthly user acquisition (UA) budgets, invoicing, and contractnegotiations, collaborating with cross-functional teams such as BI, Creative, Product,Legal, CRM, and Finance, and delivering weekly performance reports to executivestakeholders.● Extensive experience in managing creative programs, overseeing creative ideation,A/B testing, optimization, reporting, feedback, and creative services management.● As a people manager, I led and mentored a small team of marketing managers,focusing on their career growth and development.

● Fully managed strategy and execution for ASA, UAC, SEM and Paid Social● I onboarded, scaled, and optimized the affiliate program, and developed and managedthe creative and testing strategy for Paid Social● Developed and managed the creative and testing strategy for Paid Social● Fully managed and executing the strategy for ASA, UAC, SEM, and Paid Socialcampaigns

● Managed the performance marketing team, supporting all verticals of the company fornon-SEM paid media in North America● Improved program efficiencies YoY by 50%, taking CAC from $242 to $125● Worked cross-functionally with analytics, legal, finance, and product.● Regularly presented weekly performance metrics during company-wide all handsmeetings, as well as to C-level leadership.

● Developed a go to market strategy for a new esports wagering app● Managed the paid media funnel for all company verticals● Created the A/B Creative testing structure● Competitor Research to improve ad deliverables

● Owned and managed the paid funnel for casual and casino verticals, utilizing daily datato optimize, test, and scale campaigns● Managed media planning and executed acquisition budgets exceeding 7 figures on amonthly basis● Established key performance indicators (KPIs) and benchmarks for global paid mediaperformance reporting● Developed creative strategies for performance marketing ads, including static, video,and playables● Managed a team of 4 people directly for user acquisition and marketing analytics