I am PDSA's Data Protection Officer. I have over 14 years' experience in Data Protection. I qualified as a CPD Data Protection Officer in 2011 and refreshed that qualification in 2017 with specific reference to GDPR. In 2018 successfully completed the International Association of Privacy Professional (IAPP) CIPP/E and CIPP/M certifications that focus on UK and European Data Protection Law, and the management of Data Protection functions. In 2019 I was appointed as PDSA’s first full-time data protection officer with a brief to build a data protection function. I am also a Certified OneTrust Professional.I have led PDSA through a both a formal ICO investigation in fundraising compliance and a voluntary ICO information Risk Review (IRR) in December 2017.Prior to moving into a compliance role I have over 25 years’ experience working in Direct Marketing and Data Analytics functions. I hold a MA in Marketing with my dissertation focussing the application of Relationship Marketing in a Charity environment. I created PDSA’s Data & Insight team, and before that I built PDSA’s Marketing Services function, with responsibility for a team of 55 staff.I am an experienced charity marketing professional with a proven record in planning and leading comprehensive marketing strategies. I have many years of experience in the execution of large multi-channel marketing campaigns. I have managed high volume direct mail campaigns, some consisting of over one million mail packs and have contributed to both brand building TV and direct response TV commercials.Specialities: ◉ Building Data Protection compliance systems for the UK Data Protection Act 2018, GDPR, and the Privacy & Electronic Communications Regulations (PECR)◉ Experience of managing large scale direct marketing programmes within one of UK's largest charity, with some campaigns of over 1m mailed items◉ Marketing strategy development◉ Supporter analytics, profiling and segmentation◉ Over 18 years’ experience in designing & building Apteco Faststats Discoverer Marketing analysis systems.◉ Creating marketing analytical teams, delivering marketing analysis and insight ◉ Designing and implementation of marketing database systems◉ Building charity Giftaid systems
Listed skills include Direct Marketing, Database Marketing, Marketing Strategy, Campaign Management, and 46 others.
