Digital Marketing Manager
CurrentExperienced Digital Marketing Manager with expertise in developing, executing, and refining digital marketing strategies across multiple channels to drive success. Skilled in managing large social media accounts, brand activations, and leveraging data insights for improved campaign outcomes. A dedicated leader focused on fostering a creative, collaborative team environment and advancing brand engagement, audience growth, and measurable results.Strategy Development: Design and implement digital strategies aligned with client goals to boost brand reach and audience engagement. Work with creative teams to produce cohesive campaigns that resonate with target audiences.Social Media Management: Oversee social media accounts with nearly 400K followers, executing content, community management, and engagement strategies. Develop campaigns for client portfolios, including competitions and growth initiatives.PPC & Online Advertising: Manage PPC and retargeting ads, continually enhancing campaign performance with analytics and optimising budgets for maximum ROI.Reporting & Analytics: Generate monthly reports on campaign performance, providing actionable insights to clients for ongoing optimisation.Content & Visual Assets: Collaborate with the creative team to develop engaging content that aligns with client objectives and strengthens brand presence.Client Relationship Management: Build strong client relationships, providing updates and ensuring satisfaction. Serve as the primary point of contact.Team Leadership: Lead a team of digital marketing specialists, set clear KPIs, and foster a collaborative work environment focused on growth.Merchandise & Campaign Support: Coordinate branded merchandise production for activations and ensure consistency across promotional items.Additional Skills: Proficient in digital advertising, data analytics, social media tools, and project coordination. Skilled in event management and client relationship building.