● Designed inclusive digital content (Graphics, Videos, Blogs) for Skinopathy's brand and Getskinhelp sub-brand across various social media platforms leveraging my expertise in digital communications.● Implemented digital marketing strategies with Google Ads, Web Analytics, and CCMs in collaboration with cross-functional teams.● Led the development of a yearly Content Calendar featuring over 100 digital assets.● Designed the innovative Year in Review project on SharePoint, earning acclaim for showcasing Skinopathy's achievements to all the investors.● Managed pay-per-click advertising campaigns and media coverage strategies to drive traffic and conversions.● Analysed website traffic and user behaviour to make data-driven decisions for marketing and PR strategies.● Successfully led and executed multiple digital campaigns using best practices resulting in significant growth in brand awareness and customer engagement.

• Pioneered the conception of the LEARN App, a transformative solution aimed at enhancing campus life through innovative learning experiences.• Orchestrated comprehensive market research, survey design, and user feedback analysis, shaping the app's development to align seamlessly with user preferences and campus demands.• Developed analytics plan, collaborated with diverse peers using agile methods. Led joint project, integrating strategy, analytics, project management for prototype, lauded by professors.

• Crafted and executed a comprehensive digital strategy to elevate MoveMate’s online footprint, catalysing business expansion.• Leveraged competitive analysis insights to develop user personas and deeply understand user needs, informing strategic decisions.• Conducted extensive user research and testing, extracting actionable insights to refine digital strategies and optimize the user journey.• Implemented innovative, interactive features based on user feedback, enhancing engagement and satisfaction.• Successfully redesigned the booking web app, utilizing user-centered design principles to improve the user experience and streamline the booking process.

● Managed corporate communication strategies at Amazon with strong account management skills, improving brand reputation and employee satisfaction.● Trained 300 associates at various Amazon India sites on effective communication strategies and soft skills.● Coached new hires to align with Amazon's brand values and messaging, fostering a deeper understanding of customer needs.● Developed numerous PR and communication resources to enhance organizational efficiency.● Achieved an impressive success rate of over 85% in improving the performance of associates through tailored communication strategies and performance enhancement program.● Performed daily quality audits for associate-customer interactions (emails, calls and chats) and provided feedback to associates for continuous improvement.● Managed several customer service teams and tracked their performance and identified areas for improvement by analysing data, leading to increased productivity.● Contributed valuable insights during Weekly Business Reviews, guiding strategic Ecommerce platform marketing decisions to meet business goals.● Led a dynamic project to develop a digital repository for all communication training data and resources, utilizing self-taught HTML, CSS, and JS skills to create a centralised platform.● Developed a user-friendly platform offering associates access to a variety of resources, including videos, assessments, mock calls, scripts, refreshers, and flyers.● Awarded the Q1-2022 Amazon Business Enabler's Award for the digital project that boosted customer understandability metrics by 50%.

Drug Designing