Incubated and Founded a profitable event production brand that specialises in showcasing stand-up comedy in English, across Germany; around Europe and Central Asia. Expanded to 8 countries with operations, networks and productions across Europe and Central Asia, achieving a six-figure valuation in less than two years.Implemented innovative marketing strategies to promote comedy events, leveraging digital platforms, social media, and targeted advertising to reach and engage the target audience effectively.Developed and nurtured relationships with comedians, booking talent and assembling impressive lineups that attracted some of europe's most established and emerging comedic performers.Secured partnerships and collaborations with venues and sponsors to enhance event visibility, attract larger audiences, and drive brand recognition.Curated and built a team of high-performance individuals that monitor and analyse event metrics, customer feedback, and market trends to drive continuous improvement, refine strategies, and optimise future event experiences.Established a strong reputation for delivering high-quality comedy events, gaining recognition within the industry and attracting repeat attendees and new audiences.

Simultaneously led 3 cross-matrix teams that leveraged generative content strategies to create informative and engaging content that positioned the brand as a thought leader and industry authority, fostering trust and credibility among the target audience.Developed and executed impactful marketing campaigns with compelling and effective copy, across multiple channels, effectively driving customer engagement, brand awareness, and revenue growth.Successfully onboarded and nurtured strategic partners, fostering collaborative relationships that resulted in a 23% increase in market presence for the brand, expanded customer reach, and mutually benefited business growth.Implemented highly effective lead generation strategies, leveraging a combination of digital marketing tactics, content marketing, and targeted outreach initiatives to consistently generate a high volume of quality leads for the sales pipeline.Planned and executed successful pop-up physical marketing events, overseeing all aspects from concept development to logistics, resulting in increased brand visibility, customer engagement, and lead generation opportunities.Collaborated seamlessly with cross-functional teams, including product, operations, and sales, to align marketing strategies with overall business goals, ensuring a cohesive customer experience and maximum impact across all touchpoints.

Proactively managing a portfolio of assigned partners of home chefs to aid in the preliminary process of getting them live, starting after a signed contract date. Being one of the primary contacts for all partners during the onboarding process and aiding them with their legal prerequisites and required licences.

HomeMeal has grown to become a community-based marketplace that connects local chefs with customers craving authentic and high-quality homemade food. At HomeMeal, we empower talented home chefs to turn their passion into a business by sharing their culture with others through the love for food.

Developed a concept and campaign for a sustainable UEFA Euro 2024 in Germany,incorporating brands such as Rügenwalder Mühle, REWE and Panini in the pitch.

Built a brand from scratch for a hyperlocal artisanal bakery business offering an arrayof fresh breads and bakes through e-commerce platforms and retail stores. Includingthe whole brand identity manual (logo brand guidelines, etc). Creative direction for theWeb Design, and consultation on their marketing strategies for their first ad campaign.

Created a concept for a rebrand of their sparkling wine (sekt) line to a newer, youngerand more active target demographic. Created new campaigns, a mock packaging, anew logo and a fresh identity while keeping the deep roots of the brand intact.

Led and directed a team of audiovisual designers and writers to create an audiovisualproduct to promote sustainability and increase awareness on NASA’s latest CloudSATsatellite. Created a comprehensive script, and an independent narration mock, andvisual / motion graphics, amalgamated into a video for the final pitch of the project.

Beams is a community based, social audio podcasting app. Assisted in refining andoptimising the app’s user interface and experience, capitalising on their vision whichwas to bring “intuitive ways for people to connect”. The brand later raised €6 million intheir latest round of investment.