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While with Nexstar, I managed and deepened relationships with our largest strategic advertisers, driving growth through dynamic solutions that optimize efficiency and scalability.• Spearheaded communication strategies for Apple iOS 14 updates, ensuring compliance and minimal disruption for clients.• Developed social media strategies for Facebook, Twitter, and Instagram, significantly improving client engagement and maximizing retention rates.• Innovated measurement tools and methodologies, enhancing accuracy in reporting and analysis to better align with client goals.

During my tenure with Radancy, I was tasked with leveraging Radancy's TalentBrew platform to exceed talent acquisition objectives for a diverse client portfolio, including Wells Fargo and PayPal.• Collaborated with clients to align marketing goals, crafting customized solutions that led to a 160% increase in investment and bolstered recruitment efforts.• Led training programs for internal teams, equipping them with the skills needed to achieve peak performance and exceed revenue targets.• Executed high-impact social strategies, capturing millennial audiences and driving significant increases in brand engagement for clients.

After moving to the Odyssey, I oversaw brand partnerships, driving adoption of Odyssey's products within the Fashion & Retail vertical through innovative social media tactics and close client collaboration.• Generated over $850K in ad revenue, establishing Odyssey’s reputation as a leader in social media distribution.• Forged strategic partnerships with major platforms like YouTube, Facebook, and Twitter, greatly expanding the company's digital footprint.• Worked with creative and analytical teams to develop compelling brand narratives that resonated with target audiences.

Developed and managed partnerships with top agencies, driving the adoption of digital products across a portfolio of high-value clients in the Home Design vertical.• Increased revenue by 22% YoY, building innovative campaigns that significantly enhanced client outcomes and satisfaction.• Mentored a team of Account Managers, providing guidance that improved service quality and client retention rates.• Conducted market analysis to deliver actionable insights, positioning clients ahead of industry trends.

After onboarding with CBS, I began initially with CBS Outdoor before being fast-tracked to take a lead role in driving corporate sales initiatives for CBS Interactive, growing revenue and securing partnerships with high-profile brands across technology, entertainment, and lifestyle sectors.• Drove digital ad revenue beyond $14M by establishing long-term partnerships with key clients in the tech and lifestyle sectors.• Coordinated major events such as Mobile World Congress, E3, and CES, facilitating client participation and showcasing CBSi’s media offerings.• Boosted T-Mobile's investment tenfold by leveraging CBS Interactive’s assets across entertainment, sports, and technology.