Corporate Communications Executive
Bethesda Care Services
• Corporate Communications, marketing, branding, publications, video editing, motion graphics, and fundraising• Pioneered and established organisation’s brand on social media platforms (Instagram, Facebook)• Oversee branding and rebranding phase, strengthened organisation’s corporate identity• Developed and implemented an effective corporate communication media kit and templates for brand collaterals to maintain a consistent brand image and identity• Effectively crafted copy for publicity materials and event collaterals for brand awareness• Efficiently translated and vetted publicity marketing collaterals - brochures, banners, digital emailers, social media posts, event highlight videos• Managed vendors for accurate and efficient production of corporate collaterals and publicity materials• Managed collaboration with corporate partner The Social Co. on fundraising campaigns• Monitored online presence of company’s brand and engaged with followers, strengthening donor and volunteer relationships• Co-led in pioneering online fundraising campaigns via platforms such as giving.sg, zoom• Provided publicity and media coverage and support for our first ever online Bursary Award Ceremony via Zoom for 324 busary recipients, with DPM Mr Heng Swee Keat gracing the event as Guest of Honour• Managed 2 online fundraising campaigns in 2020 that achieved key effectiveness and exceeded the fundraising target of 250k within 5 months• In-charge of preparing the company’s annual report from conception to the final print• Creatively produced a 20th anniversary special edition annual report with special coverage interviews from long service staff, curated photos, designed infographics• Effectively designed campaign videos, corporate videos with lower thirds, motion graphics and infographics using Adobe After Effects and Premiere Pro in a timely manner• Conceptualised and oversee execution of digital annual report and liaised with web vendor
