Keep your pipeline engaged.MidFunnel enables small sales teams to maintain consistent buyer engagement across their pipeline. By intelligently monitoring pipeline activity and intent signals, MidFunnel drafts timely personalized follow-ups, ensuring that your team knows exactly when and how to follow up. Whether it’s following up after a sales call, maintaining momentum in active deals, or rekindling stalled ones, MidFunnel ensures effective engagement at every stage.The result? More deals moving forward and less time spent on routine tasks.

AI that moves your deals forward. Aristotle monitors your pipeline's online activity and triggers personalized outreach at the right time.

• ClassBubs is a Singapore-based platform that connects parents with extra-curricular child enrichment services, such as dance, fitness, and coding classes for kids.• While at ClassBubs, I helped the founders launch their B2B-facing product, guiding them through the complexity of bringing it to market. Many founders struggle to understand their audience, leading to constant changes that deplete precious runway.• I conducted a discovery process with 10 educators to gain a deep understanding of their underserved needs, goals, and the tools/services (competition) they currently use to make progress.• With this knowledge, I worked backwards to prototype and validate potential product experiences that educators would say they'd be disappointed if they didn't get built. This gave the founders confidence to move forward with their product vision.• I also collaborated with a team of designers and engineers to scope out complimentary features to strengthen the overall value proposition. This directly impacted the company's pricing strategy and revenue potential, making it more attractive to investors during their fundraising round.

• Kloud Scrapes offered a data scraping service to startups in the EU region, helping them to accelerate their growth by providing valuable insights for market expansion and sales lead generation.•To differentiate themselves in a saturated market, I helped the company to develop a clear and compelling positioning and messaging strategy. This made it easy for prospective clients to understand their value and jumpstart sales engagements and lead generation.• With a well-crafted position in hand, I collaborated with a team of freelance designers and developers to quickly build out effective landing pages that could be discovered by search engines.• To streamline development time and reduce costs, I managed the parallel design and development process at Kloud, ensuring that outcomes were delivered at a steady pace.

• I co-founded a design consultancy called Very Bad Wizards. Our approach was to collaborate with clients and work alongside their teams to rapidly build prototypes to help solve their innovation challenges.• Unlike most companies that often spend six or more months building before testing with their target audience, we shortcut the process by rapidly moving from idea to learnings. Removing the build phase altogether.• As a part of Very Bad Wizards, my primary role involved conceptualizing design solutions, conducting rapid prototyping and testing with potential customers. Additionally, I facilitated design thinking workshops with highly talented individuals on occasion.• We worked on two significant projects: Healthnet, which is an online medicine delivery app in Sri Lanka, and EQ Works, an ad-tech company based in Canada.• With our help, Healthnet achieved a 27X increase in user adoption compared to their previous platform. They also won the Seedstars competition and received $500,000 in investment for their growth and expansion.• For EQ Works, we simplified their complicated LOCUS product, which helped media buyers with audience creation and analytics. We turned it into a self-serve product, making it easier for customers to use on their own.

• During my time at WebCo, an Australian web development and marketing agency, I served as a frontend developer on multiple software projects.• However, many of these projects were removed from the end consumer, which left me feeling unfulfilled. I found it frustrating to work on projects that didn't gain traction or adoption.• It was this experience that inspired me to explore a design and strategy role, seeking to work more closely with end-users and ensure that the products I help develop have a greater impact.

• During my time at Foodie.lk, I was a frontend developer specializing in coding with Angular 1.x. Foodie.lk was the first food delivery startup based in Sri Lanka and my work involved developing the web frontend of the platform.• Through my contributions, the platform gained a foothold in the market, with over Rs. 1,000,000 in revenue generated per week through referral traffic.• This experience not only honed my coding skills but also helped me gain the ability to create a shared language between developers and overcome technical challenges in order to create a desirable user experiences.