Keep up with dynamic news impacting value chains and relay relevant insights to leadership for informed decision-making.Craft concise research reports by distilling external market factors and internal benchmarks into fewer than five slides, enabling account teams to effectively demonstrate DSC's value to customers.Influence strategic direction by gaining a deep understanding of the CPG space, employing creative storytelling to present research findings and recommendations.Collaborate with marketing, sales effectiveness, business development, product teams, and executives to ensure timely delivery of research-backed strategies that are aligned with company objectives.

Conduct qualitative studies to uncover deep insights on consumer needs to guide product development and marketing tactics, resulting in stronger value propositions and better customer experiencesLead UX research on websites to improve customer conversion and experience, with research recommendations ultimately generating higher revenueDesign and execute quantitative studies which fulfill diverse research needs: identify needs across segments, measure brand performance in market, and quantify qualitative findingsWork with all levels within the organization to foster alignment on research design, ensuring that research is efficient, on time, and meets business goalsApproach each study with empathy toward participants, which fosters trust and openness leading to meaningful insightsSummarize research findings into concise, easy to digest presentations that have clear key findings and recommendationsWork with external partners to execute research, including vendor selection and managementManage direct report, growing them in their early research career by teaching them different methodologies and how the business functions

Executed quantitative studies end-to-end from writing surveys, programming, fielding, analyzing, and sharing resultsManaged shopper panel community engagement, which increased panel participation and satisfactionCompleted internal qualitative research to aid Human Resources in creating stronger employee retention strategiesCreated efficiencies in research by developing self-service tools used by multiple partnersKept pulse on credit and retail industries to keep business partners aware of market shifts and emerging trends

Managed project traffic for production managers, graphic designers, and copywriters toensure project deadlines were metCreated efficiencies through regular correspondence with account leads and creativesMade value-add documents to increase team productivity to expedite project completion

Collaborated with internal partners to create strategic assessments for brand partnersProvided insights to inform the value proposition optimization process for brand partnersAnalyzed overall market trends used to inform company strategies

Conducted secondary research on clients’ competitors by making competitive gridsCollaborated with 28 other interns to complete intern project, “Client X”Worked on TURF, conjoint, and internal surveys and learned about analysesLed an internal eye-tracking project and presented findings