Shavone Yeo Email & Phone Number

Designing and executing marketing strategies, as well as campaigns to build awareness for programmes under the Digital Readiness Cluster, including the SG Digital Office and the Digital for Life movement, to galvanise the community to enable citizens of all ages and walks of life to embrace digital learning as a lifelong pursuit.

Singapore

Drove SMRT's commercial & international business growth through Brand Management, Marketing Communication, Strategic Partnership & Commercial Alliance, Market Research & Competitive Analysis

Team Lead for group marketing efforts to drive B2B marketing for OOH advertising and retail businesses of SMRT Experience Pte Ltd.Spearheaded several corporate and business branding campaigns, including SMRT Staff Branding Campaign 2018 from creative conceptualisation and development, media planning, campaign execution and post-campaign analysis.Marketing Lead for Kallang Wave Mall at the Singapore Sports Hub; led and executed 360◦ marketing (A&P, media publicity, social media marketing) to drive up retail sales and footfall to the shopping mall.Business Management Lead to drive enterprise excellence and governance in areas of financial management, audit, compliance and operational risk management.

Developed and implemented marketing programmes aimed at enlivening the commuting experience with SMRT.Managed the digital marketing channels (website, social media) for the B2C and B2B brands of SMRT Investments, including content creation and performance tracking.

Developed and implemented strategies to drive commercial activities in SMRT’s MRT, LRT stations and bus interchanges to maximise event space rental.Relationship Manager for SMRT-Citibank co-brand card; managed marketing and promotional activities to drive acquisition and usage of SMRT-Citibank co-brand card.

Managed public relations activities and communication for SMRT Corporation, including media releases, media conferences, media interviews, as well as crisis communication.Developed corporate branding collaterals to build a positive brand image for SMRT.Designed and implemented marketing communication & community marketing programmes to promote the use of public transport.

As the backbone of the newsroom, provided editorial support to the team of Editors & Reporters in the day-to-day operations – including the screening of media releases from external agencies, handling queries from the public, PR agencies as well as Government bodies.Contributed editorial pieces to the paper and assisted in researches required for the paper’s publication, as well as carried out the design and layout TV listings page and classified ads page of the paper.

Worked closely with the Department Heads in the planning and execution of Ngee Ann Polytechnic’s Open House 2004, as well as media relations and liaison. Carried out proof-reading of publications, including Open House booklet & course prospectus, media monitoring, archiving & coordination of news clippings related to the polytechnic & other administrative duties.

Bachelor Of Communication, Mass Communication, Distinction

Diploma, Mass Communication

Activities and Societies: Assistant Music Director for campus radio station, Radio HeatwaveMajors: Photojournalism, Advanced Radio.