- Execute and manage all B2B lead generation campaigns to drive the growth of SaaS product- Propose, execute, and optimize multi-channel acquisition programs that integrate digital and traditional channels, including email, PPC, paid advertising (Google, Linkedin), etc.- Run website experiments focused on driving traffic to and improving conversion rates for landing pages and signup flows- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies- Coordinate and promote inbound marketing campaigns through HubSpot and Apollo- Research and analyze competitor marketing approaches- Creating impactful buying journeys to improve conversion rates from leads to opportunities- Coordinate and collaborate with Content Marketing and Sales team- Monitor updates in the EV charging and software market

Lead archiving activities with a small committee and execute 12th Annual MoRUS Film Festival in community gardens throughout Loisada.

Conducted a comprehensive Digital Marketing Audit per channel of Propel's marketing efforts, including Issues, Gaps, and Solutions compiled in an Audit Action Plan:- Organic web content- Paid Google Ads campaigns- Social media performance- Email campaigns

Social Media & Blog• Enhancing our social media presence• Marketing through social media such as Facebook Micro targeting• Assistance with organizing marketing and promotional materials• Researching markets and topics and composing blogs for ESI• Enhancements to our website for the purpose of Search Engine Optimization• Work with the corporate sales team on additional administration duties and projects as neededGoogle Ads and Analytics• Become proficient with Google Ads and Analytics.• Understanding our markets and competitors and applying strategic goals for optimal ROI• Monitor the ads and keywords in Google, working towards most advantageous SEO• Continuing knowledgebase around SEO and the ever-evolving changes• Monitors Google Ads and supply reports on progress.• Adheres to advertising budget, making recommendations based on data. • Providing regular reports on data and analytics.Market Research• Researching current and new markets• Understanding our competitors and identifying areas of interest• Applying market knowledge to Google advertisements as well as marketing materials• Applying market and competitor knowledge and forming content for web, social, and other materials Trade Show and Road Show Management• Managing the trade show and road show calendar for all 4 regions• Maintain a rolling 12 plan (calendar, sponsors, budget) for tradeshows and road shows• Marketing the trade shows and road shows through social media• Working with sales reps, ensuring they have all the booth materials needed• Registration and coordination of all trade shows and road shows• Determine and prioritize advertising and branding presence at shows• Communicate with sales team on trade show and road show abstracts, advertising, print material and SWAG• Follow ups with leads to roadshow attendees• Develop and implement a plan to make the trade show and road show process easier for all• Work with the corporate sales team on additional marketing needs

Worked in all aspects of marketing including the creation of branding campaigns, conducted market research, and advocated for reallocation of tax dollars towards global poverty solutions in my local community.

Managed a department of artists and account executives to create marketing materials for both internal uses and external clients, while collaborating with 13 team members to achieve personal and professional growth within the organization.

- Promote Adobe software by partnering with professors, students and on campus organizations to reach as many people as possible.- Conduct workshops throughout the school year teaching students how to use Adobe software both professionally and creatively.- Develop a semester long marketing plan including events, social media and tabling to promote Adobe Creative Cloud.- Manage all organization social media accounts to promote workshops and Adobe Creative Cloud.

Raised over $500 in gifts and donations by calling Pace University Alumni and building rapport to keep them connected to the university.

Teaching children and young adults to swim. Their skill levels ranged anywhere from absolute beginner to advanced swimmers looking to improve. I was also deemed as the specialist when it came to children and adults with special needs, and was one of only two total instructors that were given said responsibilities. I would also work as a lifeguard when I was not instructing.