Here's something you probably already know: Video is essential for marketers to connect the value of a product to the sensibilities of their audience. So, why do so many people approach it the wrong way?My goal with any video project is to build connections. To help product marketers understand that the power of their solution is not self-evident. And to apply creativity to solve for the gap between brands and their customers.By focusing the crucial middle of the marketing funnel, where Consideration can become purchase Decisions, I can better understand how a solution actually fits into the life and work of its target audience. Differentiate, demonstrate, validate... these are the goals for videos I craft with clients. And this is how I'm able to turn distracted people into happy customers and eventually into committed brand advocates.Anthems are living expressions of why you do what you do. (But they're not to be mistaken for commercial advertisements.)Explainers apply empathy to tell a relatable story of what benefits a solution can actually have. (And, importantly, they aren't just a list of features, benefits and val props, people!)And Endorsements go beyond the traditional customer story or testimonial to build trust and validate the applications of a product or service. (Which means they're not simply talking heads saying how great you are.)With this Trifecta approach, you can capture your audience's attention where they are when they're ready to hear your message. And by applying it, we can take your brand to the next level.I'd love to champion a project on behalf of your brand. Let's raise the banner of success together!