Stephen Shaw

Stephen Shaw Email and Phone Number

Chief Strategy Officer @ Kenna
Stephen Shaw's Location
Mississauga, Ontario, Canada, Canada
Stephen Shaw's Contact Details
About Stephen Shaw

As Chief Strategy Officer at Kenna, Stephen’s role is to guide clients on the adoption of customer management as a core marketing discipline and to serve as an advocate for marketing transformation. A recognized authority in Canada on the subject of relationship and database marketing, Stephen’s expertise spans information technology, customer analytics, and marketing strategy. Over the years, he has worked with major clients in almost every business sector, spearheading a diverse range of marketing initiatives, from the development of customer relationship programs to creation of fully integrated lead management systems to conducting end-to-end enterprise audits of customer management maturity. Stephen is a rare breed of marketer: technically fluent while equally facile at relationship management strategy and brand identity development. He is an impassioned communicator with an ability to synthesize complex ideas and concepts in a way that is easily grasped by general audiences.Over the past 30 years, Stephen has been a frequent contributor to Direct Marketing Magazine. He has also contributed CRM-related articles to various online publications. All of his articles appear on the Kenna thought leadership hub Customerfirsthinking.ca, He also hosts a podcast called Customer First Thinking where his guests have included many notable marketing experts and luminaries.Stephen’s prior experience includes strategic leadership positions at various prominent CRM and database marketing services companies in Canada. His early career was spent in the direct response field, specifically in the areas of publishing, mail order and financial services.

Stephen Shaw's Current Company Details
Kenna

Kenna

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Chief Strategy Officer
Stephen Shaw Work Experience Details
  • Kenna
    Chief Strategy Officer
    Kenna Sep 2003 - Present
    Mississauga, On, Ca
    Responsible for providing thought leadership in the domain of customer management and relationship marketing strategy with particular expertise in data-driven marketing.
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Stephen Shaw Skills

Marketing Strategy Integrated Marketing Direct Marketing Strategy Database Marketing Analytics Digital Marketing Digital Strategy Strategic Planning Marketing Communications Interactive Marketing Marketing Email Marketing Business Strategy Lead Generation Mobile Marketing New Business Development Segmentation Marketing Management B2b B2b Marketing Customer Relationship Management Customer Service Crm Customer Relations Campaign Management Brand Loyalty Direct Mail Customer Insight Business Development Social Media Marketing Relationship Marketing Strategy Development Team Leadership Customer Loyalty

Frequently Asked Questions about Stephen Shaw

What company does Stephen Shaw work for?

Stephen Shaw works for Kenna

What is Stephen Shaw's role at the current company?

Stephen Shaw's current role is Chief Strategy Officer.

What is Stephen Shaw's email address?

Stephen Shaw's email address is ss****@****enna.ca

What is Stephen Shaw's direct phone number?

Stephen Shaw's direct phone number is +164737*****

What skills is Stephen Shaw known for?

Stephen Shaw has skills like Marketing Strategy, Integrated Marketing, Direct Marketing, Strategy, Database Marketing, Analytics, Digital Marketing, Digital Strategy, Strategic Planning, Marketing Communications, Interactive Marketing, Marketing.

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