Marketing Communications Manager
Current• Marketing the brand to increase its popularity among target consumers.• Brand Management at the head office and retail centers island-wide.• Developing the overall communications strategy and business plans locally in line with global guidelines, including specialized input into PR and corporate communications, marketing communications, digital media, and change management strategies and programs.• Supporting the PR agency to deliver media plans, briefing materials, press conferences, and press releases. Assisting with media queries and drafting thought leadership content and opinion editorials for media outlets.• Managing all promotional campaigns from assisting the development of creatives, and printing materials, to handling internal and external communications.• Digital strategy development, social and digital media supervision, and management – Content creation, digital lead generation through promotional campaigns, CSR activities, innovations, employee engagement activities, and sponsorships. Monitor social and digital media analytics and handle social media customer inquiries and complaints.• Manage internal communications including intranet content and any other internal communications.• Events management and hosting – Coordinate customer events and sponsorships.• Attending trade fairs, exhibitions, and conferences to promote the brand.• Developing and coordinating Corporate Social Responsibility (CSR) projects according to the company’s Living Responsibility Programs; GoGreen, GoTeach, GoTrade, and GoHelp.• Ensure that the company is appropriately represented in forums and projects.• Controlling the marketing budget in line with department objectives and business plans.• Implement strategic plans to maximize brand potential.• Monitoring performance against marketing targets both internally and externally.• Effectively managing, coaching, motivating, and developing the sales teams.• Monitoring and analyzing competitor performance
