Lance Shaw Email & Phone Number

Boston, Ma, Us

Vancouver, British Columbia, Ca

Led Customer Marketing efforts for this people analytics market leader. Worked closely at the intersection of Sales, Customer Experience, and Marketing to drive strategies and tactics that increased customer advocacy rates, reduced attrition and improved the customer experience. • Created targeted customer campaigns to support ARR goals• Improved customer retention rates and onboarding• Delivered high-impact customer success stories• Developed new advocates for events, marketing, and research activities• Identified installed base cross / up-sell opportunities• Co-created a new Customer Advisory Board

Tinton Falls, Nj, Us

Team leader and individual contributor, creating and coordinating messaging for Commvault data protection and recovery readiness solutions. Create content, demand generation, and sales & partner enablement materials for a range of data protection, cyber readiness, and recovery products for on-prem, hybrid, and multi-cloud environments.

Tinton Falls, Nj, Us

Create industry-leading messaging and positioning assets to support global sales campaigns and evangelism efforts. Go-to-market campaigns for ransomware detection, endpoint data protection, and disaster recovery. Responsible for thought leadership and technical product content. Work closely with cross-functional departments, and other business units to meet regional and global objectives.

Maidenhead, Berkshire, Gb

Led marketing evangelism and campaign efforts for SDL Web and related Customer Experience Management solutions. Developed go-to-market strategies and persona-based use cases for the SDL Web portfolio.

Austin, Texas, Us

Keenly focused on helping customers get the most value from Oracle solutions and uncover new opportunities for realizing value. Chartered with supporting strategic customer accounts by providing solution messaging, positioning and sales engagement support designed to increase license demand, contract renewal rates and accelerate growth in these high-visibility accounts.

Austin, Texas, Us

Lead global evangelism, thought leadership and asset creation efforts supporting Oracle WebCenter Content and Imaging solutions within the Oracle Fusion Middleware product group. This requires working collaboratively with campaign management, regional sales leads, field marketing, contractors, product management and senior executives to meet overall portfolio objectives while also focusing on specific product revenue goals.

Leader of product marketing managers, who each manage multiple lines of content management offerings and solutions. Define goals and priorities for each of the team members and for the team. Develop messaging and its delivery through internal and external channels. Led market sizing, opportunity identification, and definition of market requirements and strategy. Serve as an individual contributor for specific product offerings, including OpenText Tempo, a secure file sharing and synchronization application with responsibility for marketing campaigns, lead development, sales & partner enablement, and demand generation.• Create, define and articulate product and solution positioning o Develop training for partners and sales o Create assets and web contento Present at conferences, trade shows, and industry events• Track campaign alignment with quarterly and annual revenue targets• Drive pricing, branding, and naming decisions

Managed the Knowledge Worker Product Marketing Team and the Information Access product portfolio within the Information Intelligence Group (IIG) division of EMC. Responsibilities included management and development of the Documentum ECM messaging and positioning as well as go-to-market oversight of multiple client products, application integration offerings and Microsoft SharePoint interoperability. Led a 3-person marketing team focused on market assessment, field enablement, awareness and lead generation, asset creation, customer engagement, analyst/press briefings and campaign management.

Round Rock, Texas, Us

Manage the Knowledge Worker Product Marketing Team and the Information Access product portfolio within the Content Management and Archiving (CMA) division of EMC.Responsibilities include go-to-market oversight of multiple client products, application integration offerings and Microsoft SharePoint interoperability. Lead a marketing team that is focused on market assessment, field enablement, awareness and lead generation, asset creation, customer engagement, analyst/press briefings and campaign management.Strategy & Awareness:Develop core messaging framework and messaging for multiple products.Gather and report on market research, competitor analysis, and customer requirementsParticipate in inquiries with leading industry analyst to evangelize and continually enhance current strategies.Represent divisional requirements as part of cross-organization alliance with Microsoft.Work closely with leading partners on joint solution development and go-to-market opportunities.Successfully negotiated a significant advancement of EMC's collaboration offering within the 2009 Gartner Social Computing Magic Quadrant from edge niche player to just short of challenger status.Led initiative to use YouTube as a marketing tool. Delivered one of the first EMC CMA "Chalk Talks" including the number #1 most-watched video clip ever produced by EMC. (link)First in division to use online services such as Facebook, Twitter, and others to build product awareness and drive interest back to corporate web properties.Present at industry and customer events to audiences ranging in size from 5 to 5000.

Round Rock, Texas, Us

Responsibilities included managing and coordinating marketing efforts for team collaboration product line, with primary emphasis on eRoom.Also responsible for bringing ancillary eRoom products to marketeRoom Real Time Services (integrated real-time web conferencing)eRoom - Microsoft Project integrationeRoom Enterprise (Documentum integration)Specific responsibilities included the following activities:Developed core messaging and go-to-market plans for eRoom and related productsSuccessfully led nomination efforts, review and subsequent wins of AIIM Product of the Year awardLed nomination and review process for PC Magazine Editor's Choice award, resulting in eRoom being given a 5-star rating.Led global field-enablement and system engineer trainingCoordinated creation of outbound marketing materials including flash demos, customer presentations, website content, and customer case studies.Worked closely with product management and engineering during waterfall development process to ensure alignment with core messaging and value propositions.

Round Rock, Texas, Us

Working in the collaboration business unit of the Documentum subsidiary, I'm responsible for delivering software and solutions to market based on customer feedback, market trend analysis and other research. This role is an intermediary between customers and the development organization. I server as an outbound communicator to customers as well as press and analysts on corporate messaging and facilitate the delivery of customer feedback and the triaging of those requests back into future versions of our products and application solutions.

Cambridge, Massachusetts, Us

As the lead product manager for the eRoom product family, responsibilities included development of product strategy and roadmap. Worked closely with executive management, marketing and engineering to define product vision, overall strategy, pricing and market positioning. Additional specific responsibilities included:• Defining and prioritizing feature requirements for eRoom Server versions 5.0 through 7.2. Billing revenue grew from approximately $20M to over $45M during this time.• Launched new, integrated web conferencing offering for eRoom, providing application sharing, white-boarding, desktop sharing, and other live collaboration features. This boosted revenues by an additional $2.5M per year by 2005.• Helped develop a suite of Application eRoom templates targeted towards specific business processes. These templates consistently were the top-rated downloads per month and served as a very effective demonstration tool for sales. These templates drove thousands of very qualified leads per month and directly influenced over $40M in revenue.• Led application integrations with key partners (Interwise/AT&T, Data Connection Limited)• Managed localization effort of eRoom products into seven languages.• Monitor new technology trends and developments for potential product integration and lead discussions with potential partners.• Managed customer beta programs for eRoom products.

Armonk, New York, Ny, Us

Served as Product Manager for the Lotus Notes Mail client. Led customer research, product requirements definition and worked closely with Iris / Lotus development teams to meet customer and market expectations.Other responsibilities included:• Serving as a Notes liaison with other related IBM/Lotus product groups.• Monitoring trade press and market trends.• Participating throughout the development process to refine requirements.• Disseminating product information and serving as subject matter expert

Us

Handled direct support calls and escalations of all varieties from simple functional questions to critical data and system recovery issues. Worked with other support personnel, product management and development to resolve issues in a timely manner and with a focus on building, or repairing, customer satisfaction.