During this tenure, I develop and implement strategic sales initiatives to drive revenue growth and profitability across multiple channels. My role includes overseeing recruitment, hiring, and training to build a high-performing sales team, ultimately enhancing market profitability. I also manage monthly performance metrics for a team of over 30 sales consultants across 10 locations.Some of my key accomplishments include establishing annual budgets with a target of 15% net profit growth year-over-year. I designed and launched Omni Channel campaigns—incorporating direct mail, vodcast, digital, TV broadcast, and social media—which generated a new quarterly revenue stream of over $280K. Additionally, I exceeded annual revenue targets by $1M, averaging more than 30 contracts per quarter and achieving a 120% year-over-year growth.

In my role as a Senior Sales Director at Community Impact Newspaper in Pflugerville, Texas, I focused on fostering new business development and strengthening client relationships through strategic sales initiatives and hands-on account management. By collaborating with cross-functional teams, I optimized campaign performance and enhanced client satisfaction. One of my key achievements was orchestrated Multi-Channel Targeted Campaigns, which increased average contract spend by 20%-40%. During this time revenue was boosted by 35% YoY through the use of integrated digital, print and direct mail campaigns boosting revenue by 35% year-over-year.within the Commercial Print Division.

As the General Manager of Central Texas Markets at Community Impact, I spearheaded a team of five to revitalize the region, driving a 40% revenue increase through strategic leadership and operational optimization. By pioneering multi-channel package sales, we diversified our product offerings and achieved a record-breaking $214K in monthly sales, setting a new revenue milestone for the region.

In my role as a Targeted Marketing Specialist at Community Impact Newspaper, I spearheaded the design and execution of direct mail campaigns that significantly increased revenue and market share. By leading cross-functional teams and providing innovative sales techniques, I maximized inventory sales across multiple markets in Texas, exceeding sales targets by 150% and driving a 30% increase in net profit.

As the Regional Sales Manager at Clipper Magazine, I recruited, onboarded, and led teams to drive revenue growth and expand market presence. By developing strategic sales plans and fostering client relationships, I consistently exceeded key performance indicators. A major milestone was establishing a new region in Austin, TX, exceeding initial sales targets by 50% and securing 40 new clients.

As an Area Sales Manager at Clipper Magazine in Dallas, Texas, I successfully led a high-performing sales team to surpass annual sales goals by 40%, securing the top revenue-producing region in Texas. By fostering a culture of accountability and excellence, we achieved a 100% increase in revenue and earned the #1 spot in regional sales, leading to a promotion to Regional Sales Manager.