Everyday is the first, and only, vertically-engineered platform for Knowledge Work, designed to streamline analog and genAI workflows in a single platform; eliminating single-point apps, integrations, and busy work. We make work easier by connecting people and AI in one platform.

At nifty my role is to guide our clients through our process of digital transformation. We identify the products, technologies and marketing tactics that can propel an organization forward using our DASH methodology and then work with them to build world class experiences. Innovation requires being able to articulate a clear vision, get buy in across an organization and follow that up with diligent execution that uses data and insights from real customers. Some client highlights include: Wall Street Journal – For three years we were the product innovation agency for Dow Jones and the Wall Street Journal, supporting the CEO, CMO and Head of Innovation. We launched over 20 new products based on the Journal’s vision for 2020 that included deep customer segmentation, message targeting, and tracking. These included an expansion of their live event capabilities, two international publishing products (WSJ What’s News and WSJ City), as well as working on the Customer DNA program for their Professional Information Business (PIB) unit. WPP – We worked with the CEO of Wavemaker to developer the playbook for media strategy and planning, and created an operating system that allows their global teams, working with clients in any industry, to follow a standardized process and way of thinking to drive growth through media and marketing.

I was brought into to act as the head of product to help the organization identify the big product and marketing wins available to them in their subscription, DTC e-commerce, retail, and partnership channels. While running the product, technology and data teams, we took a look at the full customer journey, and with input from the global organization, defined the critical customer pain points and opportunities. Key to this was building out a modern data stack that would allow us to clearly see the impact of our efforts by tracking customer acquisition and retention across each stage of a customer’s journey.

As VP of Product for North America my role was to work with established brands and startups on new digital product initiatives. We focused heavily on building products quickly, exposing them to an ever-increasing audience, and then using the feedback and measured results to iterate on the products we build. My key client was Fox Sports where we developed their personalized fan experience allowing people to follow their favorite teams and rivals and redesigned their scores and game summary content. Other clients included Audi, Goldman Sachs and News America Marketing.

As Head of Product at Terrasse Atelier my role was to work with established brands and startups on new digital product initiatives. We focused heavily on building products quickly, exposing them to an ever increasing audience, and then using the feedback and measured results to iterate on the products we build. Product development and marketing should work hand in hand as our team and yours works to learn more about the markets we are addressing.

My role was to guide the strategic direction of one of the world’s largest event marketing companies. This includes marketing, partner relations, PR, and digital product development. Some accomplishments include launching multiple products for the organization, winning 2 Event Tech Awards, building out a digital team, and partnering with Google to launch the solve for X site. Other clients included Chipotle, Volkswagen, USA Today, and Monster.

As the Global Head of Programming my role was to launch a network of sites and to develop the editorial/social voice for the New York Stock Exchange. My team was responsible for building community around the NYSE Euronext properties and to champion social media initiatives. While here, I focused on amplifying the voice of the C-level executive. Some key highlights include launching our global network of sites, NYSE Exchanges, our unified blog platform, the NYSE MoneySense educational program, and over 40 marketing sites.

While in this position I was in charge of managing all software and product development for the NHL. In this role I ran all software development activities for NHL.com and all of our related products. Major focus was around social media and community building. Some of the key projects we released while I was at the NHL include: GameCenter Live – Designed and rolled out our latest version of the NHL’s flagship online streaming game product focusing on increased video playback and better DVR controls. 30 Club Websites – Lead the NHL team to roll out new websites for all 30 teams within the NHL. This included built in CMS functionality, new designs, and customizable modules for each team. Facebook Integration – Lead our implementation of Facebook’s Connect and Social Plugins. The NHL was one of their key partners that had pre-beta access to roll out this functionality at Facebook‘s 2010 f8 conference. This increased our Fan count from 280K to 450K in 2 weeks. NHL Fans – Took over an at risk project to create a unified league wide message board and social media platform. Have been able to steadily grow the user bases of these communities. NHL Video Center – Rolled out a new video player which greatly increased ad revenue and video starts. We also included new social media share tools which greatly increased our video shares. Within 2 weeks of execution 5 videos were on the top 10 of all video starts in NHL history. SEO – Implemented SEO best practices which drove our search visits up 48% YOY and made our teams, players, and tentpole events 1st or 2nd in Google searches around these terms.

EV Studios was a startup seeking to make the internet more social, connected, and easier for users, advertisers, and e-commerce. We focused on the open graph to connect users to products they purchased. We offered widgets and APIs for websites and platforms, unparalleled analytics for advertisers, and one-click purchasing for e-commerce providers. Our prototype, a restaurant delivery service called evDeliv, provided restaurant delivery services to the Washington, DC area. We received initial financing and launched a beta version in August 2008.

NIAID is the 2nd largest of 27 centers that make up the National Institutes of Health (NIH). Perot Systems has a 145 Million dollar contact that provides a complete range of IT services to the institute including desktop support, network engineering, and application development. We have approximately 120 associates and about 30 PSGS subcontractors supporting the contract.I was responsible for: Managing a group of 62 people, 7 team leads, and 2 Project Managers. Was listed as a Key Personnel and a key contributor in creating a proposal to win a 5 year $145 Million contract including writing, creating graphics, and strategizing win scenarios. Utilized MS Project to ensure delivery of 30+ ongoing projects, primarily in ASP.NET, C#/VB.NET with SQL Server databases. Managed the hiring process, evaluate employee performance, determine salaries and bonuses, and ensure proper training. Implemented new procedures and policies to streamline development process

Perot Systems had a contract combining the car rental systems of Alamo and National rental agencies. I was a software developer on this large-scale development project. I also managed accountability for the A&D phase of the project. I also was tasked with creating a key component of system - GMI2 that dynamically integrated General Motors invoices into the car rental fleet accounting system.