Shawn Conly Email & Phone Number

San Francisco, Ca, Us

London, England, Gb

In this role, I uncovered opportunities with existing games to broaden player base and enhance revenues in liaison with CEO and executive team. As well as, I accumulated research proposals and expanded understanding of game landscape, player segments, and appeal of new potential games. My key contribution is: • Enhanced knowledge of consumers and drove new product development by preparing plan for implementing product marketing disciplines within current structure.

San Francisco, Ca, Us

Aiming to attain set goals, I dealt with overall aspects of marketing for western operations of mobile gaming leader. As well as, I streamlined and oversaw the launch process of product marketing group, while expanding portfolio to Europe and developing local marketing expertise. Aldo, I re-developed and spearheaded marketing team; ensuring seamless execution of tasks and compliance with set standards. Besides all of these, I designed new consumer brand with full product integration and global launch strategy; restructured team enhancing total efficiency while raising experience level and impact of marketing across organization. Furthermore, I evaluated and recommended new partnership, acquisition, and co-promotion opportunities. My key contributions are: • Increased attribution and revenue levels in highly competitive market through overhaul of UA approach.• Developed and smoothly executed content marketing strategy through events and speakership opportunities.• Drove creative direction and voice for new products in collaboration with internal and outsourced teams of artists and writers.• Established and sustained robust relationships with media outlets; resulting in numerous beta opportunities for first-mover advantage in media market.• Decreased negative impact on brand and focus media outlets on key messages highlighting strength in market by navigating challenging public relations situations.• Propelled new product development and marketing direction by leveraging qualitative/quantitative consumer research combined with deep product analytics.

Redwood City, Ca, Us

During this employment period, I promoted from Director to Senior Director to VP; oversaw brand portfolio on all global campaigns for 15 to 25 products annually. As well as, I merged two disparate teams; directed 35-member team across Europe and North America. While, leading global creative services and retail design team and attaining set objectives. Also, I confirmed best-in-class deliverables through identification of new creative resources and partners. Moreover, I planned integrated go-to-market campaigns for all EA titles including the Sims, Lord of the Rings, Need for Speed, Medal of Honor, and Harry Potter, in liaison with cross-functional teams. Along all of these, I supervised processes associated with realignment of Electronic Arts brand architecture and positioning, as well as developed and grew new consumer brand for EA entertainment business. My key contributions are: • Met increasing demands on deliveries and effectiveness by proficiently managing $150M advertising/branding budget.• Achieved increase in sales by planning and organizing industry-leading and award-winning integrated marketing campaigns.• Enhanced productivity and performance of global creative services team by restructuring and providing effective training/guidance.• Realigned media spending and increased early product sales by 60% through creation of entertainment landscape report and econometric model.• Drove agency portfolio management, including two agencies by developing in-depth understanding of gaming advertising category challenges.• Launched well-rated shooter game against market-reigning Call of Duty and tripled sales of previous franchise in first few weeks via strategic marketing plan; leveraged new media to position Battlefield over Call of Duty.• Delivered +$10M in added media and in-kind value by leading co-marketing activities with large external partners, such as Kellogg's, Pringle's, Microsoft, Sony, Nintendo, and movie studios (WB, New Line, and Paramount).

Santa Clara, California, Us

Initially, I was brought in to lead an emerging interactive advertising group in corporate marketing. Subsequently, I was promoted through the ranks to build a worldwide consumer internet marketing team and strategy, thus shaping Intel’s brand presence. During my tenure, I broke new ground by harnessing the power of unexplored interactive advertising opportunities for all key brands by leading a geographically dispersed, multifunctional global team.Highlights included formulating a forceful strategy to capitalize on emerging interactive marketing opportunities for one of the world’s premiere technology companies.

New York, New York, Us

In 1991, I was hired as an Account Supervisor and steadily progressed to a VP role. During this time, I built and led a highly effective 10-member team to develop brand strategy and product positioning for key clients. Together, we formulated and executed a full-year strategic marketing plans with client and agency partners.Achievements included sustaining high satisfaction levels from a multitude of clients, including Pacific Bell, Champagne Mumm, Novell, Citigroup, Adobe, and SuperCuts

Ba, Economics, Computer Science

Education record

Education record