Shawn Curtis Email & Phone Number

Chesterfield, Missouri, Us

Oslo, Oslo, No

► Playfinity is a team of ex-LEGO Group creatives and ex-Texas Instruments engineers that are bringing gaming and technology to the sports we love – activating new ways to play, compete, and most of all have FUN. Their operating system for play, “playOS” , is designed to scale and create new, unique, and integrated gaming experiences with infinite potential. We’ve created an engaged community that they’ve trademarked The Backyard League. Their first product to market in the US launched in late 2021– the Backyard League Gaming Baseball, earning #1 status for the holiday on Amazon Launchpad and featured in Newsweek as the #2 technology gift for the holiday 2021. Also, in Europe Playfinity has launched Jump Games, and later this year will follow up with additional releases in the US.

Portland, Maine, Us

► Led post-merger and post-IPO digital marketing and eCommerce business transformation efforts for the Covetrus Prescription Management Platform B2B2C / B2D2C.

Knoxville, Tn, Us

► Spearheaded the development and execution of a global vision and strategy for digital marketing and eCommerce, including Retailer.com and Direct to Consumer, whilst building a team of functional experts to lead the organization through a critical phase of growth.

Billund, Dk

► Mobilized local and global teams to maximize demand generation, awareness, engagement, and commercial success, and led the development and execution of eCommerce assets across the Amazon ecosystem ► Boosted marketing and go-to-market innovation for the US Amazon business, exported learnings with Amazon teams globally, and tested emerging technologies to deepen engagement and drive sales, developed and managed a “shopper-led” approach to programmatic media for more than 30 campaigns with Amazon Media Group (AMG) on the Amazon Advertising Platform. Achievements✔ Increased conversion rates by 3% on Product Detail Pages. ✔ Facilitated a holistic approach to global collaboration across Amazon’s ecosystem.✔ Led an increase in the average Return on Ad Spend (ROAS) by 20%+ with AMG. ✔ Launched 3 BETA tests to test and learn new media formats across Amazon.

Billund, Dk

► Crafted and executed an innovative eCommerce strategy and built eCommerce capabilities by establishing new ways of working, increasing collaboration across the business with retail partners and third-party agencies► Developed integrated marketing plans across owned, paid, and earned media, led commercialization efforts embedded within the Sales organization to ensure on-time launches, deliver promotions, and maximize opportunities to drive incremental sales, part of a team that developed new go-to-market guidelines and principles to support eCommerce growth in the Toy Industry +21% CAGR through 2021.Achievements✔ Grew channel share of eCommerce by 40% in 12 months. ✔ Improved Add to Cart and Conversion Rates by 24% and 8% respectively. ✔ Increased engagement on Product Detail Pages on Retailer.com by 1000%+.✔ Enhanced the shopping experience in the evolving retail landscape.

Billund, Dk

► Spearheaded the co-creation of a regional approach to marketing in Latin America collaborating with sales offices in Brazil and Mexico, and distributors in rest of market, drove integration and collaboration within the “Americas” business unit that led to new ways of working with LATAM partners, which enabled market growth and drove efficiencies. ► Implemented sales tracking tools to enable quicker decision making and more effective investments, led media planning and developed content strategies that built the brand and drove commercial success. Achievements✔Delivered +18% YoY growth by inspiring and developing a regional marketing strategy. ✔Increased brand awareness by 19% and purchase intent 10%.

► Founded a marketing consultancy to work with Fortune 500 brands that had an ambition to serve a greater purpose in society, and engaged cross-functional stakeholders in innovation sessions that enabled new ways of thinking about philanthropy, commercial success, and the impact on culture.

Stamford, Ct, Us

► Fulfilled a short-term contract with Lovesac, Stamford, CT as Senior Director of Omni-Channel Marketing; commercialized and launched a new Made to Order product offering that became 12% of the total sales mix within 45 days post launch, and inspired a new approach to marketing and business planning

Billund, Dk

► Managed the global marketing partnership across 3 Continents and 7 Countries between The LEGO Group and Merlin Entertainments Group – the #2 theme park operator in the world and #1 in Europe, ensuring that 16m+ annual guests to LEGOLAND Resorts & Discovery Centers had premium experiences► Managed an extensive matrix and diverse international collaboration network – CEOs, CMOs, General Counsel, VPs, Marketing Directors, Operations, Sales, Licensing, & Product Development, defined and implemented an integrated product development process.Achievements✔ Led the integration and successful launch of 2 LEGOLAND Resorts, 7 LEGOLAND Discovery Centers, 3 LEGOLAND Hotels and many other new attraction openings.✔ Drove the integration of the LEGOLAND brand into the LEGO Group global brand strategy.

Billund, Dk

► Led and inspired a cross functional team of 11 who managed the multi-channel marketing functions for Shop at Home North America – shop.LEGO.com (ecommerce, email, search and affiliate marketing); Shop at Home Catalog and direct mail marketing as well as Marketing Operations.► Grew YOY top line sales for the North America Shop at Home Business +21%, increased buyer base+7% YOY, increased Net Promoter Score for Browser Satisfaction +4% YOY and opened 5 new Brand Stores, delivered a YOY sales increase of +8% in 2009 and a YOY sales increase of +19% in 2010 exceeding a budget of +7% and surpassing profit expectations.► Saved ~$2m through renegotiation of multiple vendor contracts and managed a marketing spend of $8m+, supported the development and implementation of a newly developed CRM strategy – recruitment and reactivation, which brought greater focus and cost savings to direct marketing efforts.

Billund, Dk

► Developed stronger integration between the sales and brand marketing organizations, focusing on improving customer relationships and position in the marketplace, established a global network and holistic approach to the development of new exclusive products, supported improvements of customer relationships with key accounts – Toys R Us, Target, and Wal-Mart. ► Developed and facilitated promotional alignment meetings, associated with annual business planning, with sales, brand marketing & operations, managed retail relationships with licensing partners – Lucas Arts, Nickelodeon, and Warner Brothers, developed product catalogs and other effective selling-in materials for the sales organization.

New Britain, Ct, Us

Global Product Line Manager - February 2004 – December 2004 ► Managed P&L, product & channel strategy and innovation pipeline for this $60m+ business unit, rationalized a prior merger, integrated new product categories, and drove growth & profitability by developing effective strategies.Channel Marketing Manager - December 2001 – February 2004► Led marketing activities in the 2-Step and Co-Op Channel, launched 5 new products p.a. with annual rolling sales of $10m+, and managed a dealer/distributor loyalty program that automatically distributed new products in 30 days.