Shawn Davis Email & Phone Number

Beaverton, Or, Us

Lead a team of 100+ data scientists and analysts who deliver measurable and repeatable impact across Nike's end to end value chain, working across 25 product development teams. Capabilities include: Competitive intelligence, merchandise assortment optimization, demand and supply forecasting and planning, membership, marketing targeting and effectiveness, inventory allocation, price optimization, personalization, supply chain optimization and simulation.

Beaverton, Or, Us

Beaverton, Or, Us

Led an agile team of analytics product managers, data scientists, and analysts within Nike's Commercial Analytics team, supporting Nike's consumer direct (Nike.com and Nike stores) and wholesale business. Working to make measured improvements across consumer demand forecasting, inventory optimization, price optimization, labor scheduling, e-commerce fulfillment, supply chain and more.

Los Angeles, Ca, Us

Led a team of data engineers, analysts, data scientists, web analysts, quantitative researchers, qualitative researchers and analytics contractors. Building self service analytics to drive company decision making especially within marketing acquisition and retention and merchandise buying and planning. Migrated old systems to a new and expanded analytics platform using an Amazon Redshift data warehouse, Tableau reporting and visualization, Omniture web analytics, and Optimizely A/B testing.

Bentonville, Arkansas, Us

Built a team from scratch consisting of 4 analysts and 15+ contractors. Built the business case for and implemented 2 new analytics environments 1) Greenplum customer analytics data warehouse 2) Hadoop cluster. Serve as strategic partner to business and marketing team providing customer analytics and marketing analytics (email, search, affiliates, direct mail, display, and social). Key projects include customer acquisition and retention, customer lifetime value, multichannel customer segmentation, and predictive modeling.

Bentonville, Arkansas, Us

Neuilly Sur Seine, Ile De France, Fr

Led the business and technology effort from requirements through implementation for a full-featured, cross-channel (store, online, email, and catalog), multi-million member client loyalty program called "Beauty Insider" and associated client analytics, data mining, and modeling systems.

San Francisco, Ca, Us

Segmentation and marketing campaign analysis. Implemented client data warehouse and Cognos toolset. Customer satisfaction survey and analysis.

Costa Mesa, Ca, Us

Providing web companies with real-time marketing services like demographics and verification services for top e-commerce and financial services companies.

Chicago, Il, Us

The first comprehensive online marketing campaigns: natural and paid search, email, media, pr. Provided online marketing services for leading e-commerce companies.