Shawn Hebb Email & Phone Number

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Product Management Lead for all customer facing aspects of the Nuuly site experience.

New York, Ny, Us

As head of eCommerce and Technology, I came onboard to guide a replatform from SalesForce Commerce Cloud to Shopify into a successful conclusion. My role was to select technology, vet designs, bring on resources, and see it through to success. Once live, I worked to build up Journelle’s overall eCommerce capabilities. Evaluated integration options and chose Dell Boomi as the integration layer between Shopify and NetSuite. Using Boomi, I built a robust integration layer that kept the two systems in lockstep for product data, inventory, and orders. Going from Commerce Cloud to Shopify had challenges in terms of merchandising functionality. Using Algolia’s search platform as the backbone, I extended Shopify’s capabilities to deliver a power rules driven approach to category definitions and filtering that allowed merchandisers to create dynamic categories using complex rules. Configured our Google Analytics property, tagged the site, and implemented Google Optimize to start Journelle’s A/B test and analytics practice.

New York, Ny, Us

Gathered requirements, lead user acceptance testing, and conducted training for a product information management layer between FullBeauty's legacy systems and Salesforce Commerce CloudTrained merchandisers in merchandising search tuning, and promotion setup for Salesforce Commerce Cloud.

Philadelphia, Pa, Us

Evaluated core site features via analytics, competitive analysis, and beta testing to prepare revisions, scope, and requirements for a successful replatform of FreePeople.com. Areas included My Account, Registration, Product Reviews, Wishlist, Size Charts, and Digital Lookbooks. Designed a suite of microservices to rebuild Free People’s branded social network (FP Me) on a graph database and lay a foundation for site features leveraging insights from user generated content and behavior. Partnered with merchandising and creative teams to develop an atomic CMS strategy for responsive web content with capabilities to support SEO content, video, digital catalog, user generated content, and A/B testing allowing teams to publish ideas rapidly without additional code deploys.

Philadelphia, Pa, Us

Drove a roadmap for the Free People native iOS app focused on increasing conversion through a strategy to prioritize features based on the comparative performance of product views originating from each feature. Conducted research and collaborated with our marketing team to revise the program strategy for Free People’s branded social network (FP Me) and achieved a 60% increase in the share of app users who engage with at least one program feature.

Conshohocken, Pa, Us

Lead the digital transition for intellectual property gained during the acquisition of ourweddingday.com to rebrand and integrate technology for microsite ads and lead generation products sold to wedding services vendors. Redesigned the inventory balancing and reservation process between the eCommerce site and order management system to show up to 10% more inventory available on the site while controlling cancellations due to fulfillment shortages. Concepted and piloted an iPad based registration, appointment check-in, and clienteling app for use in retail stores during bridal fitting appointments.

Developed and tested material handler workflows for pick, pack, and ship operations using simulation and time trials to assess throughput and ergonomics. Wireframed UIs for portable and wearable devices used by material handlers. Designed communication protocol and data transformations for middleware between ERP, OMS, and automation equipment.

Master Of Engineering (Meng), Systems Engineering

Bachelor Of Arts (Ba), Mathematical Economics