Crafted a dynamic social media strategy that boosted audience engagement, gaining 45,000 followers in two weeks and averaging 250,000 views per video. This role involved aligning the public figure’s online persona with their curation business, creating a cohesive digital presence across platforms. Producing content resonating with audiences and encouraging interaction I fostered a positive public perception and built a strong, engaged community.

As the Digital Marketing Coordinator at ARROJO NYC, I led the transformation of two beauty brands’ digital presence through strategic planning, data-driven content creation, and advanced social media management. Managing Instagram, Facebook, and TikTok accounts (gaining 9,900 followers in six months), I increased engagement by 22% across platforms. Producing six weekly posts per platform, I drove brand visibility and fostered audience growth. My campaign, “Beauty Unleashed,” combined targeted social media ads with organic strategies, achieving a 40% engagement boost and a 25% rise in follower count in three months. This work leveraged Adobe Creative Cloud, Canva, Hootsuite, and Buffer to deliver impactful, brand-aligned visuals and optimize reach, refining content through continuous performance analysis.

At PPK Marketing Agency, I led social media strategies that delivered substantial growth and engagement for high-profile clients like GTE Financial, PDQ Restaurants, and USF Recwell. By blending creative campaign development with data-driven insights, I elevated clients’ digital presence, increasing follower engagement and brand visibility. Through consistent content leadership across multiple platforms and strategic use of Adobe Creative Suite, Canva, and WordPress, I achieved a 30% boost in digital engagement. My results reinforced PPK’s reputation for innovative and effective social media marketing.

As an Audio Visual Technician at USF, I developed expertise in a range of AV systems, including Crestron control systems, Adobe Premiere Pro for video editing, and Audacity for audio work. My role involved the setup, operation, maintenance, and repair of AV equipment for over 50 campus classrooms, enhancing live events and supporting seamless instruction. I excelled in troubleshooting hardware and software on both Windows and macOS, while working closely with a dynamic team of 80+ student technicians. This experience strengthened my collaboration and communication skills and provided hands-on exposure to technologies critical to cinematography and video production.

- 1 of 30 OL's selected from a pool of over 500 candidates- Attended month-long intensive training session for peer-leadership, customer service, developing a safe zone- Utilizing Learning Management Systems like Canvas and Microsoft Suite to assist 5000+ incoming students with specific onboarding requirements- Collaborated with a team of 30+ Orientation Leaders and Staff members to host 40+ orientation sessions - Serve as leader and guide to a group of 15+ students for 20 Orientation sessions by facilitating several discussions about goal setting and transitioning through different stages of life- Collaborated with a diverse team of 30 Orientation Leaders over Microsoft Teams to ensure the seamless transition of 5000+ students to USF- Implemented emotional intelligence during sessions by balancing professionalism with building genuine relationships with students - Provided another pillar of support for students and their families throughout their transition into the USF CommunityThis role has given me the opportunity to improve upon my communication skills through various public speaking roles assigned throughout sessions. In addition, it also has given me the potential to develop my ability as a leader through multiple assessments of my use and improvements of 7 leadership competencies OL's are required to uphold & embody. (i.e. Self-management, Servant Leadership, Communication, Emotional Intelligence, Critical Thinking, Congruence with Purpose, & Teamwork)

During my internship at ATOM.BIO, a burgeoning startup competing with platforms like Linktree, I was instrumental in establishing and expanding the company's initial digital footprint. My role involved a blend of creative design, strategic planning, and collaboration with cross-functional teams to launch the brand from the ground up.Foundational Digital Strategy: Collaborated closely with diverse teams to build and execute a digital strategy for a new company, utilizing tools like Adobe Creative Suite for design and adhering to AP writing styles for content quality.Campaign Conceptualization and Execution: Spearheaded the conceptualization and launch of multi-channel marketing campaigns that enhanced brand visibility and engagement, employing visual design tools and project management software to increase lead generation by 25%.Event Content Creation: Aided in creating compelling content for startup events where ATOM.BIO pitched to potential investors, focusing on graphic video animation and dynamic presentation materials that effectively communicated the brand's value and vision.This experience not only honed my skills in strategic content creation and social media management but also deepened my understanding of startup dynamics and investor relations through hands-on involvement in critical brand-building activities.

During my internship at The Zimmerman Agency, I honed my skills in paid promotion and market analysis, contributing significantly to the optimization of advertising strategies and market positioning for our clients. My role focused on leveraging data-driven insights to enhance the effectiveness of marketing campaigns across multiple platforms.Paid Promotion Mastery: Developed and executed advanced paid promotion strategies using Google Ads, Facebook Ads, and LinkedIn Ads. Through meticulous refinement of targeting parameters and continuous analytics-driven optimization, I achieved a 50% increase in return on investment (ROI) for our campaigns.Competitor and Market Analysis: Conducted detailed competitor analysis and performance monitoring, which allowed us to enhance our market positioning. My efforts in analyzing key performance indicators and adapting marketing strategies accordingly led to improved campaign outcomes and strategic insights.This role allowed me to deeply understand digital advertising and market analysis, providing a solid foundation for my career in digital marketing.

I was scouted for this position for my photography & videography skills. As the Digital Outreach Specialist for Baystar, I was responsible for the majority of the company's website, including the growth and management of the social media account's for the 8 restaurants they own; for a total of 16 social media accounts. This role's flexibility enabled me to enhance my time management & organizational skills as the majority of my work was remote meaning I had to be my own supervisor for my recurring weekly duties on top of any new assignments I'd be given.

This role enabled me to utilize my customer service skills by allowing me to enhance my memorization and organizational skills by efficiently managing multiple tasks throughout a given shift in a smooth manner.