Shawn J. Murphy Email & Phone Number

Responsible for growing and engaging Northstar Retail Travel Group’s audiences utilizing data-driven insights to make informed business decisions while creating long-term brand loyalty.• Developing and executing strategies to attract, engage, and retain audiences across various Northstar Retail Travel Group platforms and channels. • Monitoring audience analytics, tracking engagement metrics, and continuously refining strategies based on the insights gained from both audience development and business intelligence efforts.• Identifying opportunities to expand the Northstar Retail Travel Group’s reach through digital marketing, content optimization, social media engagement, syndication partnerships, opportunities, and collaborations.• Partner with the Corporate Audience Team to determine the best course for data collection, organization, and analysis of data from various sources, such as customer behavior, market trends, and competitive landscape following best practices and data privacy policies and procedures.• Collaborating with cross-functional teams to ensure that business intelligence efforts align with the overall Northstar Retail Travel Group’s goals, objectives, and product development. • Conducting in-depth research to gain a deep understanding of the Northstar Retail Travel Group’s audience's needs, behaviors, and preferences, ensuring key data elements are continually incorporated back into the centralized database for further data enrichment, attribution, and intelligence.• Collaborate with content teams to optimize content creation to deliver against them in a way that allows for improved funnel tracking and content attribution for our customers.

I was promoted to Vice President of TravelPulse, a brand of Northstar, tasked to lead a team of 20 for digital media innovation, technology strategies, advertising and marketing initiatives, and integration efforts. Key Accomplishments: • Supported the launch of our international brand expansion into Canada and Mexico in 2019 through website development and user acquisition initiatives • Led creation of TravelPulse’s propriety CMS technologies and served as a thought leader on the integration of the CMS data into our existing Northstar CMS

Promoted to Director focused on data-driven marketing initiatives, I directed 25 employees covering data warehouse, analytics, and digital marketing teams to track, report on and execute digital advertising campaigns and organic growth strategies for over 500 travel suppliers and 2 million users monthly.Key Accomplishments:• Oversaw the development and implementation of a proprietary data management platform (DMP) that provides user engagement, behavior, and performance metrics across multiple products, including news websites, learning management systems (LMS) and a SaaS platform• Created cost estimates, resource plans, schedules, and other project documentation to ensure successful rollout of both SaaS platform and TravelPulse.com enhancements

As Senior Digital Marketing Manager, I oversaw the development and execution of integrated digital marketing campaigns for over 200 travel industry clients. Key Accomplishments: • Built and led a dedicated team of 20 that grew TravelPulse.com’s revenue by 3x in 24 months• Developed strategic partnerships outside media channels including: FoxNews.com, MSN.com, TripAdvisor, Tribune Content Agency and other content publishers leading to a 40% increase in website traffic• Integral in the decision to move TravelPulse.com from just a B2B platform to a B2C platform resulting in overall website traffic growth of over 1,000%

Promoted to a people manager role as Manager of Analytics & SEO, I led a team of SEO & Analytics professionals for implementation and execution of all search engine optimization functions.Key Accomplishments: • Implemented SEO-friendly coding standards, ranking reports, and web traffic analysis for improved site speed and development for 7 different websites• Supported the creation and development of an internal analytics dashboard to help track and measure all customer digital media campaigns

Hired on as an individual contributor, I sold digital advertising including PPC, Display and Email Marketing to travel industry companies across the United States through cold calls, social media platforms and competitor analysis. Key Accomplishments: • Grew the company’s revenue by 100% in 12 months leading to the company’s first ever ranking on the Inc. 5000 (#1857)• Expanded territory by 50% in the first year by breaking previous sales records

As a Private Wealth Management Analyst, I executed equity, derivative, currency, fixed income, fund trades, block trades, syndicated trade’s, and Restricted Stock sales (Rule 144), growing my team's assets under management from $100M to $1B.