"People are buying into trends, lifestyle & culture. Everyone is driven by content, a million views today on Youtube will be forgotten tomorrow."Designing through culture, Shawn believes that there's no formula for generating an idea. Inspiration takes no form, and anything Shawn's eyes set upon can be part of something great. Telling stories through the digital space and ensuring the story has connected to the wider audience is most important.Shawn is very curious, ambitious and enjoys challenges. In short, he's just another guy who loves to explore new things.