BrandCare is an award winning packaging design agency which established in Malaysia & Singapore. WE specialise in Packaging Design and Branding Building solution for brand owners in Fast Moving Consumers Goods industry & pharmaceutical industry. Up-to-date, I've worked with more than 1,500 brands and they are reputable international brands, regional established brands as well as local leading brands in South-east Asia region. I have countless of successful case study and testimonials in turning some dying brands to become today's leading brands in respective market segments. Designs that sell is our motto. Creativity and strategic thinking to help brand owners to achieve their business objective is what we aim for. With my passion and enthusiasm in this industry, I've managed to share my expertise and experience with many campuses, students, business owners and being invited as key speakers in many marketing events too.

started as freshie in O&M Intergrated Advertising Agency. From a Junior Artist to Art Director heading a team of Designers in Design Div - Artistree. Learnt and absorbed lots of experience & skills (esp Packaging) and I regarded it as a University of Advertising. I chose & studied Design Course in Saito Academy in 1989 as it offered the lower fees plus only 2-year completion. Selected by a group of creative people during my Graduation Day, and grew my career there despite the working life was tough & challenging. After 7 year in O&M, I pursuit my carreer in a British & Malaysian owned agency called Denney & Denney as a Creative Head. I learnt different skills such as people management, leadership & etc. With my 10 years experience from both, I decided to start on my own and focus in Packaging Design in FMCG industry. In 9/2000, I started BrandCare.