Shawn Payne Email & Phone Number

Scottsdale, Arizona, United States

Promoted to lead in-house marketing, brand and creative team including brand manager, content strategist, copywriters, designer, videographer. Responsible for growing quality leads, enrollment, and retention of students for the premiere online K-12 private school in the United States.+Focused on increasing quality leads across all marketing channels while emphasizing the stories and events happening at the school.

Led in-house creative team and contractors including copywriters, designers, videographers, and photographers focused on B2C marketing channels for the premiere online K-12 private school in the United States.+Focused on launching a new brand identity, storytelling, and implementing the school's first omnichannel marketing strategy including targeted connected TV commercials, radio spots, and paid social media.

Chandler, Arizona

Led in-house creative team of copywriters, designers, videographers, photographers and project manager focused on B2C and B2B channels for nationally recognized health, wellness and fitness brands, such as SilverSneakers and Nutrisystem.+Analyzed, translated and converted complex business problems into effectively simple creative storytelling. Responsible for the strategic vision, brand storytelling, creative budgets and end-to-end execution for all Tivity Health lifestyle brands. Brainstormed, developed, rationalized and presented creative campaign presentations to leadership, executives and 70+ health plan clients.

Chandler, Az

Led in-house creative team of editors, designers & traffic coordinator; developed B2B creative strategies and executions for Medicare health plans and national fitness locations.+ Drove operational efficiencies of direct mail campaign, to deliver $1M in annual production savings to company, while enhancing segmentation and targeting capabilities to improve consumer response and lift from campaigns.

Chandler, Az

Managed brand portfolio of 25 Medicare health plan clients. Developed marketing collateral, digital campaigns, social media, trade shows and employee templates.+ Revolutionized visual brand for the flagship product, SilverSneakers. Developed new logo, color palette, layouts, elements and photography to reflect a new lifestyle, aspirational brand direction; awarded spot bonus upon completion.

Chandler, Az

Responsible for design, layouts and brand strategies for all media channels including: print and sales/marketing collateral, websites, email campaigns, social media, trade shows and employee templates.+ Rebranded visual identity; researched, developed and maintained six Wordpress sites while analyzing visitor data for online trends to increase site traffic and conversion.

Evanston, Il

Lead Graphic/Web Designer of B2B multimedia design agency.+ Developed creative concepts, storyboarding and branding for print and digital media including: logos, corporate identity, direct mailers, advertisements, website design, stock purchases and Adobe Flash animations.