I enjoy making the internet more valuable, and I want everything I touch to be great. To explain my style of doing digital marketing and business, I refer to the parable of the Hedgehog and the Fox as explained in Jim Collin's book Good to Great: "Foxes" pursue many ends at the same time and see the world in all its complexity. They are scattered or diffused, moving on many levels. Their minds are massive webs of ideas and strategies. When you speak with them, you might come away more confused than before - one question becomes many questions. Months can pass by with no momentum or progress."Hedgehogs", on the other hand, simplify a complex world into single organising principles that unify and guide everything. They recognise that ideas are plentiful, great ideas are scarce, and spot-on execution often trumps fancy ideation. Hedgehogs are boring. Hedgehogs are plain. They don't waste time trying to be flashy. They focus their efforts on what is most effective.Digital marketing is a complex and fast-moving field. But at Hedgehog, we find that the solution to this complexity is focusing on what’s most important, using insights to drive action and being focused and disciplined.I've been doing digital marketing for over a decade. I've seen how things tend to pan out. I've reviewed the data of hundreds of websites across multiple methods of analysis. I've worked on over 100 clients in the search marketing field across all sorts of industries. I've been heavily involved in building many websites.What's the result of all that stuff? - I can explain what I do in less than 5 minutes, I shy away from creating unnecessary complexity, focus energy on the things I've seen having the strongest impact, and keep things simple.Other stuff I do: I give guest lectures at the various universities, generally focused on the web, ethics, digital marketing, business and management. (Example: https://www.youtube.com/watch?v=4cJV-PcUN7Q ) I have studied Mandarin Chinese for over 10 years. I created a YouTube Channel that has over 700 videos and 2K+ subscribers: https://www.youtube.com/channel/UCpN2N1K4pWzlW5qDd0HjhDQ and I have taught Chinese in the Hornsby Chinese Language and Culture School. I have a personal blog here: https://shawnpowrie.com/ I enjoy reading books about business, management, entrepreneurship, startups, personal development, psychology, and philosophy. My bookshelf here: https://www.goodreads.com/review/list/52065533-shawn