Shawn Thornton Email and Phone Number

- Spearheading the development and implementation of comprehensive CRM strategies to enhance player retention, loyalty, and lifetime value within the online casino and sportsbook division.- Leading a high-performing team in executing personalized campaigns, promotions, and communications across various channels, with aim in increasing in player engagement and revenue.- Leveraging advanced analytics and segmentation techniques to identify key player segments and tailor marketing efforts,… Show more - Spearheading the development and implementation of comprehensive CRM strategies to enhance player retention, loyalty, and lifetime value within the online casino and sportsbook division.- Leading a high-performing team in executing personalized campaigns, promotions, and communications across various channels, with aim in increasing in player engagement and revenue.- Leveraging advanced analytics and segmentation techniques to identify key player segments and tailor marketing efforts, accordingly, driving improved targeting and conversion rates.- Collaborating cross-functionally with product, marketing, and analytics teams to optimize the player journey and identify opportunities for enhancing the overall customer experience.- Continuously monitoring key performance metrics and conducted A/B testing and experimentation to optimize campaign performance and ROI, achieving measurable improvements in campaign effectiveness.- Ensuring compliance with regulatory requirements and industry standards in all CRM activities, maintaining a strong focus on responsible gaming practices.- Fostering a culture of innovation, collaboration, and excellence within the CRM team, providing leadership and support to drive professional growth and development. Show less

Director of Content Operations - Casino (June 2021 - October 2023)- Team leader with responsibility on on-boarding new suppliers, delivering BAU game content with existing suppliers, delivered branded Live Dealer Studio.- Successfully closed the gap in top-performing games, significantly improving customer satisfaction for high-value and VIP clients. Elevated game coverage from a mere 45% of Eilers top games to an impressive 85%. - Spearheaded the deployment of an extensive backlog… Show more Director of Content Operations - Casino (June 2021 - October 2023)- Team leader with responsibility on on-boarding new suppliers, delivering BAU game content with existing suppliers, delivered branded Live Dealer Studio.- Successfully closed the gap in top-performing games, significantly improving customer satisfaction for high-value and VIP clients. Elevated game coverage from a mere 45% of Eilers top games to an impressive 85%. - Spearheaded the deployment of an extensive backlog of over 150 games, collaborating seamlessly with Product and Marketing Teams. Ensured optimized game discovery, resulting in enhanced customer engagement.Director of CRM - Casino (October 2018 - June 2021)- Ensuring budgets have positive return across biggest campaigns and limiting liability.- Planning and delivering CRM strategies across Casino, encouraging customer retention and customer loyalty.- Creating the CRM Calendar ensuring it touches on key points in the customer life cycle.- Customer Journey Mapping analyzing touch points and maximizing opportunities.- Working closely with all departments to ensure the CRM works effectively across all. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability.- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.CRM & Retention Manager (November 2015 - October 2018)- Manage on-going development of a CRM approach to player communications across all touch-points. - Work with team, overseeing design, testing, execution, analysis and optimization of all CRM campaigns throughout the player life cycle.- Manage team to help develop and then maintain a VIP customer acquisition funnel, to ensure that they are identified.VIP EXECUTIVE (November 2013-November 2015)- Managed bonuses/promotions for high volume patrons to decrease churn and incentives patrons to remain loyal/active while meeting budget and bonus % targets. Show less

Responsible for managing multiple projects and ensure that they are delivered according to specifications and within budget.

- Defined the Functional and Non-Functional Requirements for projects listed on the Product Roadmap.- Collaborated with the Development Team to ensure that all Functional and Non-Functional Requirements defined were developed to specification.- Collaborated with Graphics Team to ensure that all projects and user facing products worked together to create a flawless user experience.- Managed all in-house testing to verify all specifications were developed as documented.- Assisted… Show more - Defined the Functional and Non-Functional Requirements for projects listed on the Product Roadmap.- Collaborated with the Development Team to ensure that all Functional and Non-Functional Requirements defined were developed to specification.- Collaborated with Graphics Team to ensure that all projects and user facing products worked together to create a flawless user experience.- Managed all in-house testing to verify all specifications were developed as documented.- Assisted in deploying and verifying all project settings to ensure a flawless user experience.- Researched and brain stormed, to ensure competitiveness with other competing companies.- Maintained contact with users through email, forums and online messengers to gain valuable feedback Show less

- Assisted in the redesign and the development of improving the user experience for www.Bonuswhores.com- Assisted in developing a rake back affiliate web program; www.Rakebreak.com. Project managing all deliverables and setting up usability testing for a flawless user experience. - Researching and creating affiliate relationships with online poker sites to ensure exclusive bonuses and events to compete with other online poker affiliate sites. - Maintain www.BonusWhores.com… Show more - Assisted in the redesign and the development of improving the user experience for www.Bonuswhores.com- Assisted in developing a rake back affiliate web program; www.Rakebreak.com. Project managing all deliverables and setting up usability testing for a flawless user experience. - Researching and creating affiliate relationships with online poker sites to ensure exclusive bonuses and events to compete with other online poker affiliate sites. - Maintain www.BonusWhores.com community through email and forums- Accountable for all press releases and articles to ensure SEO compliance Show less

- A stakeholder for the VIP Program- Collaborated with graphics team to develop new VIP site and logo- Initiated contact with players to encourage active real money play on AP to improve retention. Then continued with data analyses of each player to confirm success of retention.- Built relationships with new registered players to create a brand trust and encourage deposit. - Contacted declined credit card players to help with depositing solutions such as NETelleter. In addition,… Show more - A stakeholder for the VIP Program- Collaborated with graphics team to develop new VIP site and logo- Initiated contact with players to encourage active real money play on AP to improve retention. Then continued with data analyses of each player to confirm success of retention.- Built relationships with new registered players to create a brand trust and encourage deposit. - Contacted declined credit card players to help with depositing solutions such as NETelleter. In addition, this improved charge backs and additional declined credit cards. Show less