Design process and procedures for Sales and Operations to increase workflow efficiencies within Salesforce and Vonage.Collaborate with Sales, IT, and Marketing departments to define and maintain business rules and data governance.Lead and assist Reporting Analysts with data cleansing, mining, and visualization of data across various platforms.Perform analysis to identify areas of opportunity, as well as risks in support of sales and retention.Regularly work with various department managers to discuss strategy and solutions for weekly issues, then design and coordinate procedures to execute accordingly.Implemented data audit strategy of all data coming into the CRM and third party client data files, and routinely develop new methods of auditing data submitted to the CRM by Sales Agents to ensure database cleanliness.Developed new Daily/Weekly/Monthly forecasts used to identify areas where the company could improve efficiency and profitability.Regularly create sales reporting dashboards and company financial reports to present to leadership.Worked with IT to redesign and successfully roll out new Salesforce User interface for specific departments.

• Refined Inside/Enterprise sales processes for efficiency to improve conversions, increase transparency of sales pipeline, shorten sales cycles, and maximize wins• Increased meetings set by 58%, setting company record for monthly qualified leads, by automating processes to continually refresh CRM data with the highest converting subset of leads• Used reporting skills to successfully restructure sales regions in order to optimally allocate top ranked accounts across sales reps so that workloads were evenly distributed• Served as Salesforce Administrator and provide system and data support services to various internal teams • Presented to executives, senior leadership, sales, and marketing teams aiming to illustrate solutions for operational inefficiencies uncovered through extensive reporting• Led a cross-functional ABM initiative with sales prioritization processes, sales operations contact enrichment vendors, marketing campaigns, and business development cadence strategies

• Built relationships with Marketing, Sales, and Partner Experience teams to meet their salesforce configuration needs to improve interdepartmental transparency and drive sales• Performed full cycle data cleanup in a high-volume sales environment through reporting, Excel functions, integration of software, and uploads• Analyzed market data and sales metrics to recommend improvements to the sales leadership teams• Provided training and support to business development representatives and sales teams on maximizing CRM functionality, and navigating through their weighted pipelines through reporting• Built, maintained, and improved system structure to support the sales organization through metrics and incentives, custom objects and fields, workflows and processes, automation, and system integrations• Created and distributed monthly sales effectiveness including team/individual goal attainments, activity metrics, and company quota achievement to all managers and executives for review• Collaborated with Marketing and Sales Departments on aspects of lead generation initiatives including mass data uploads and customer and prospect database management and developed strategies for marketing to potential leads• Managed sales data and perform continual forecasting for goal setting• Used internal data, along with market and competitor research to help drive sales strategies• Tracked, measured, and reported marketing team’s bookings, attribution, lead movements, and other KPIs in Tableau and on a dashboard built in Salesforce