Conducted full-scale, custom primary market research projects generating about $2 million in revenue per year Collaborated with senior leadership to design and implement market research solutions that provided actionable guidance tailored to business objectives, such as brand performance, communication, customer relationships, innovation, market understanding, and product developmentDeveloped strong and trusting relationships with key clients through consultative, high-touch service and thought leadership, resulting in long-term partnerships and increased revenueExecuted a wide range of quantitative and qualitative research methodologies, including surveys, central location tests, ethnographies, focus groups, interviews, in-home use tests, online bulletin boards, and store interceptsLed cross-functional teams comprised of data analysts, operations managers, programmers, and visual design specialists and coordinated support vendors Managed research studies across various industries, supporting major brands like Allstate, Ally, Brighthouse Financial, Capital One, Citibank, Chick-fil-A, Cox Enterprises, CVS Pharmacy, Mastercard, Publix, Southwest Airlines, and TruistMentored and trained new team members on processes and systems, fostering a positive work environment that promoted personal growth and teamwork Oversaw research budgets to meet margin goals to maximize profitabilityStarted and expanded the summer internship program and served as a mentor on an annual basisTested and refined a behavioral economics model that identifies subconscious goals, motivations, and psychological approaches at the category level

Client Project sponsored by The Coca-Cola Company in coordination with the Masters of Marketing Research Program at The University of GeorgiaParticipated in the design and execution of a research study Business Purpose & Research ObjectivesQuestionnaire DesignData Collection - Fielded in Qualtrics and moderated in-depth interviewsData Analysis - Cluster analysis and factor analysis via SPSSRecommendation PresentationResearched consumer behavior and perception toward artificial and natural sweeteners among Millennials

Conducted a customer satisfaction study to gauge interest in Memorial Stadium suite renovationsProvided a statistical analyis via SPSS, suggesting the viability of Memorial Stadium suite renovations

Generated sales leads via Oracle and served on the field sales team for the AT&T Campaign Monitored recruiting services for prospective employees and screened applicants

Audited truck driver records to improve logisticsMonitored processing operations for food safety and time studiesPerformed an inventory valuation in Excel for the acquisition of a company with $13.5 million in annual salesResearched store inventory to determine market shareServiced and visited customers at their retail location