Director, Business Development- Consumer Packaged Goods
CurrentSupporting the growth and development of the Better Buzz Coffee brand in the CPG Industry
Sep 2024 - Present
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Shawn W. Email & Phone Number
π Strategic Growth Leader | Profit Focused | Insights Activator | Player-Coach π
at
Better Buzz Coffee
1 work email found
@acosta.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
π Strategic Growth Leader | Profit Focused | Insights Activator | Player-Coach π
Location
San Diego Metropolitan Area, United States, United States
Who is Shawn W.? Overview
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Quick answer
Shawn W. is listed as π Strategic Growth Leader | Profit Focused | Insights Activator | Player-Coach π at Better Buzz Coffee, based in San Diego Metropolitan Area, United States, United States. AeroLeads shows a work email signal at acosta.com and a matched LinkedIn profile for Shawn W..
Shawn W. previously worked as Director, Business Development- Consumer Packaged Goods at Better Buzz Coffee and Advisor at Augmodo. Shawn W. holds Bachelor Of Science, Administration W/ Concentration In International Business from California State University-San Bernardino.
Company email context
Email format at Better Buzz Coffee
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*@acosta.com
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Profile bio
About Shawn W.
β I am a professional defined by experience in sales, retail, analytics with a focus in driving increasingly profitable growth. β I am dedicated to industry excellence due to a strong desire for roles within the industries of Consumer-Packaged Good/Retail. My Target Industries/Roles include Leadership of a cross-functional team, such as Executive VP, Senior VP, VP of Business Analytics/Category Management/Omnichannel Shopper and Retailer Insights.βΊ SALES GROWTH LEADERSHIP:β Identifies areas of revenue growth through detailed analytics and trends.β Coaches and guides peers, driving sales and growth potential in a collaborative team. β Drives standardized and scalable processes in a silo organization.β Innovates and drives positive change in a dynamic consumer-packaged good/retail environment.βΊ SALES AND RETAIL EXPERTISE:β 24+ years of CPG Industry Experience with varying levels of management within Manufacturer, Retailer, Data Provider, and Sales Agency roles.β Built a $50MM brand at major retailer from no distribution after the 1st year.β Turned around a retailerβs category share loss into 24 months of straight dollar share growth while also growing my companyβs portfolio of brands.β Experience leading a team of 20+ individuals with varying levels of experience and management while increasing productivity within the team 3x despite a reduction of staff by 10%.
Listed skills include Nielsen, Grocery, Spectra, Iri, and 17 others.
Current workplace
Shawn W.'s current company
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11 roles · 32 years
Shawn W. work experience
A career timeline built from the work history available for this profile.
Jan 2024 - Present
Consultant - Sales | Category Insights & Analytics | Retail Technology
Consultant
Focused on providing high value strategic and tactical guidance to emerging brands in the CPG industry. Brands include; Once Upon a Farm, The Coconut Cult, Loli's, and Augmodo.
Oct 2023 - Sep 2024
Svp - Business Intelligence
βΊSVP, BI Solutions: 06/2021-10/2023 In this leadership role, I supported a $13M P&L that over a 2-year period doubled EBITDA and grew revenue by 30%. The three areas of my focus involved developing and leading commercial capabilities with retail AI partners, leading a 150+ space management team that supported manufacturer clients and retailer customers.
Aug 2015 - Oct 2023
Category Management/Shopper Insights - Walmart Inc.
βΊ In this position, I was responsible for building and leading the category management, shopper insights and business solutions for all categories on the Walmart team.β Successful build of a new business analytics platform that enabled the team to be able to get daily and weekly reporting and ad hoc reporting results much quicker than the current state.β.
2014 - 2015
~1 yr
Team Manager, Walmart Inc.
βΊ In this position, I built and led the category advisory and insights team within Cloroxβs largest business unit and largest customers.β Team development and leadership of five direct and indirect reports that oversee category advisory and insights responsibilities on six category advisory ships; the total annual revenue was greater than $3B in category.
2011 - 2014
~3 yrs
Adjunct Instructor
βΊ In this teaching position, I developed a curriculum and taught in the Category Management/Shopper Insights Analyst Certification Program.
2011 - 2014
~3 yrs
Portfolio Lead β Modular Development
βΊ In this position, I worked closely with the buying team and financial planners to develop a comprehensive Category strategy that identifies both strategic and tactical opportunities to drive category growth.β Leadership and direction on short and long-term category insights/trends within the portfolio and then sharing with merchant leadership.β Liaison.
2008 - 2011
~3 yrs
Mutliple Functions, Roles And Customers
βΊ Strategy and Execution Manager (Eastern Region) 11/2007-9/2008β Reported directly to the Eastern Region Vice President of Sales. Focused on providing insights from a region perspective as it pertains to trade fund opportunities, consumption trends, and insights.β Team member of the Eastern Region Sales Leadership Team representing category/consumer.
2001 - 2008
~7 yrs
Manager, Retail Client Service
βΊ I managed the business relationship of the Safeway Vons Division and Safeway Phoenix Division. Led the SCOP process.
1997 - 2001
~4 yrs
Retail Representative
Bradshaw South
1994 - 1997
~3 yrs
1 education record
Shawn W. education
-
California State University-San Bernardino
FAQ
Frequently asked questions about Shawn W.
Quick answers generated from the profile data available on this page.
What company does Shawn W. work for?
Shawn W. works for Better Buzz Coffee.
What is Shawn W.'s role at Better Buzz Coffee?
Shawn W. is listed as π Strategic Growth Leader | Profit Focused | Insights Activator | Player-Coach π at Better Buzz Coffee.
What is Shawn W.'s email address?
AeroLeads has found 1 work email signal at @acosta.com for Shawn W. at Better Buzz Coffee.
Where is Shawn W. based?
Shawn W. is based in San Diego Metropolitan Area, United States, United States while working with Better Buzz Coffee.
What companies has Shawn W. worked for?
Shawn W. has worked for Better Buzz Coffee, Augmodo, Consultant, Acosta Group, and Green Mountain Coffee Roasters.
How can I contact Shawn W.?
You can use AeroLeads to view verified contact signals for Shawn W. at Better Buzz Coffee, including work email, phone, and LinkedIn data when available.
What schools did Shawn W. attend?
Shawn W. holds Bachelor Of Science, Administration W/ Concentration In International Business from California State University-San Bernardino.
What skills is Shawn W. known for?
Shawn W. is listed with skills including Nielsen, Grocery, Spectra, Iri, Consumer Products, Shopper Marketing, Category Insights, and Customer Insight.
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