Supporting the growth and development of the Better Buzz Coffee brand in the CPG Industry

Serve as an advisory board member for AI FMCG retail technology company.

Focused on providing high value strategic and tactical guidance to emerging brands in the CPG industry. Brands include; Once Upon a Farm, The Coconut Cult, Loli's, and Augmodo.

►SVP, BI Solutions : 06/2021-10/2023 In this leadership role, I supported a $13M P&L that over a 2-year period doubled EBITDA and grew revenue by 30%. The three areas of my focus involved developing and leading commercial capabilities with retail AI partners, leading a 150+ space management team that supported manufacturer clients and retailer customers, and leading the strategic data partnerships with Circana, NiQ, SPINS, Mintel, and others. ► SVP, BI Solutions : 11/2019-06/2021In this leadership role, I supported a $10M P&L. My focus was across the following three areas; Strategic Consulting for Brands (Qual and Quant Research, Shopper Community, Brand/Aisle Reinvention), Space Management Team, Strategic Data Partnerships, and BI Data Acquisition/Reporting.► VP, BI Data/Center of Excellence : 11/2017-11/2019In this leadership role, I founded Acosta’s BI Center of Excellence. The COE, comprised of 25+ BI Associates, was primarily focused on building out RGM and Assortment Capabilities with existing clients and customers. I also supported our data acquisition and reporting team as well as the strategic partnership with Acosta’s data partners✔ By the end of Year 1, the BI COE team identified over $1 Billion in client/customer opportunities.✔ Launched scalable assortment and base/promotional price elasticity tools available across 300+ categories and 150+ retailers/banners✔ Successfully led the RFP of a multi-year data partnership delivering highly valued, highly collaborative outcomes.► VP, Data/Tools/Partnerships : 08/2015-11/2017In this leadership role, I led a team of 20+ team members focused on national reporting, driving engagement with our BI tools and data sets, and managing strategic BI data partnerships.✔ Successful promotion of the entire number of team members with minimal turnover within 2 years.✔ Effective, national deliverable increase by 3x, while reducing resources by 10%.

► In this position, I was responsible for building and leading the category management, shopper insights and business solutions for all categories on the Walmart team.✔ Successful build of a new business analytics platform that enabled the team to be able to get daily and weekly reporting and ad hoc reporting results much quicker than the current state.✔ Shopper Insights foundation development that collaborated with headquarters and educated the retail customer as being Best in Class in core categories.✔ Effective provision of recommendations to customer and headquarters that involved basic category management principles identifying the 4 P’s (Product Assortment, Pricing, Placement, and Promotion).✔ Brought together, for the first time, buyers in different SBU’s to share out Shopper Research over a period of 9 months at Walmart.✔ Collaborative efforts between corporate headquarters and the customer to re-launch a segment based on shopper research that created a path forward for higher Household Penetration worth over $200MM annually to the customer.✔ Corporate diplomacy to help identify sku rationalization opportunities understanding demand transferability (RichMix) in order to optimize internal and customer sku assortment and inventory dollars.

► In this position, I built and led the category advisory and insights team within Clorox’s largest business unit and largest customers.✔ Team development and leadership of five direct and indirect reports that oversee category advisory and insights responsibilities on six category advisory ships; the total annual revenue was greater than $3B in category dollars and $600MM+ in Clorox dollars across multiple formats.✔ Collaborative efforts in setting short-term and long-term strategy both internally/externally with the customer.✔ Win-Win relationship construction with 22+ straight periods of market share growth.✔ Innovative creation of the first known advisory tool leveraging social media to drive actionable insights.✔ Instrumental part in delivering two consecutive years of company and category budget goals.✔ Effective promotion of an entire team of direct reports within 18 months into higher roles.

► In this teaching position, I developed a curriculum and taught in the Category Management/Shopper Insights Analyst Certification Program.

► In this position, I worked closely with the buying team and financial planners to develop a comprehensive Category strategy that identifies both strategic and tactical opportunities to drive category growth.✔ Leadership and direction on short and long-term category insights/trends within the portfolio and then sharing with merchant leadership.✔ Liaison efforts between the supplier community and merchants to ensure alignment on strategy and modular development.✔ Team leadership of six, including secondary reports, on a multi-billion-dollar snack and beverage division.✔ In-house planogram development on JDA Software, while working with merchants closely, to deliver improved category sales by as much as 5,000 basis points.✔ Multiple SBU formats were worked on during the tenure with organization getting exposure to different category offerings and retail competitors.

► Strategy and Execution Manager (Eastern Region) 11/2007-9/2008◆ Reported directly to the Eastern Region Vice President of Sales. Focused on providing insights from a region perspective as it pertains to trade fund opportunities, consumption trends, and insights.✔ Team member of the Eastern Region Sales Leadership Team representing category/consumer insights.✔ Led the entire region both on a strategic and tactical level with the Kashi transition into Morning Foods.✔ Managed and provided direction on incremental funding from the region.✔ Served as a Category Management, Sales, and Retail consultant for the teams leveraging prior experience.► Account Manager (Walmart) 5/2006-11/2007◆ Led development and daily management of a new business unit within the Kellogg Company at Walmart. This role involved working across multiple disciplines including; forecasting, sales, customer marketing, category management, logistics, and retail.✔ Implemented, developed, and planned a new business unit within Kellogg’s at Walmart✔ Managed multiple formats within the same customer (Grocery/OTC).✔ Developed an estimated $50MM business in the first year.✔ Received the first Walmart print ad for Kellogg’s in the Pharmacy/OTC department► Senior Category Manager (Walmart) 12/2002-5/2006◆ Managed all tactical and strategic category initiatives on the Walmart business. Categories included Ready to Eat Cereal, Breakfast on the Go, Pancake Syrups and Mixes, and Hot Cereal. ✔ Shared best practices with global Kellogg Walmart Category Management teams.✔ Provided strategic direction on trends within the industry. ✔ Key in growing the natural cereal category at Walmart by double-digit sales increases.✔ Influential in supplier cooperation to reduce case pack, preventing more than $9MM in deletions► Category Development Manager (Safeway) 8/2001-12/2002◆ Managed all tactical and strategic category initiatives on Kellogg brands across the entire Safeway business.

► I managed the business relationship of the Safeway Vons Division and Safeway Phoenix Division. Led the SCOP process.